The 2023 Amazon Kickoff Conference ended successfully in Fuzhou on October 14. The Amazon Kickoff Conference has two sessions in the morning and afternoon , with over 700+ registrations and 350+ offline participants . The online live broadcast attracted 1.7W+ people watch. In addition to Amazon's new policy, there is also Amazon's latest business, tens of thousands of Amazon salespeople will be launched in Amazon's " brainstorming " .

At the beginning, Joyce Xiong, the regional director of Amazon's global store in Fujian, gave the opening speech for the Amazon launch conference. He said that cross-border e-commerce is still on the road of sustained and rapid growth. Amazon's global store opening will help sellers to enter the road of cross-border e-commerce. In the future, he will continue to take advantage of global resources to deepen local services and help Amazon's sellers overseas. The operating pressure is greatly reduced in the market.

Panqi , director of Amazon's global store opening key customer development and operations, also shared the theme of " Building a New Pattern of Chinese Brands " to help sellers better understand the importance of brand building. At the same time, it is also necessary to let sellers and friends realize that building a brand is not an overnight success, but to abandon the immediate interests and establish a long-term investment awareness, so that the brand can go abroad on the road to go more stable and long-term.

Jason, Amazon's chief sales and sales manager , shared the " 2023 Shoes , Clothing and Bags Category Trends and Selection Suggestions" to the sellers at the scene. It analyzes the shopping preferences of consumers on popular sites in a targeted manner , and provides the latest product selection guidance to help Amazon sellers develop a stable and mutually beneficial cross-border e-commerce business in 2023. In addition to understanding the new policy requirements of the market and site countries, sellers must also grasp product development trends and conduct differentiated product competition in order to achieve a better and smoother leap in sales.