Amazon account freezing is one of the biggest headaches for sellers.

Amazon is an e-commerce platform with user experience as the core and extremely strict requirements for sellers. Often walking by the river, there are no wet shoes. It is sometimes unavoidable to encounter the situation that the account is frozen and the sales authority is suspended. There are many reasons for the account to be frozen. Today, let's take a look at the common Amazon seller account freezing. reason.

Sell ​​prohibited products

Amazon outlines prohibited products in its guidelines, but it can be difficult to find an exact list of prohibited products. Some of the products that Amazon prohibits include: carry-on drugs, illegal products, certain brands of health and beauty products, certain brands of toys, and more . If Amazon learns that you are selling prohibited products, your account will be frozen.

selling counterfeit products

Counterfeit product sales are also a big problem on Amazon, and the problem is often seen in movies, DVDs, electronics, beauty products, and many other categories . Even if the product is shipped directly from the manufacturer and someone reports you for selling fakes, your account will be frozen. A word of caution: counterfeit products are not the same as "inauthentic items" . A counterfeit product is a fake or counterfeit product , and an inauthentic product is theoretically a "real product" , but because the consumer buys the product from a source other than the original manufacturer, it is inauthentic in Amazon's eyes. Of course, selling unauthentic products will also be frozen.

negative comment

Negative feedback from consumers is the dream of every seller. Customer metrics largely depend on the feedback from buyers. If there is one or two negative feedbacks, the merchant had better deal with it as soon as possible and provide a refund. Otherwise, there is a risk that the account will be frozen.

Duplicate account

For whatever reason, you may want to think twice if you want to open another seller account. Amazon uses an intricate and very specific algorithm to catch sellers who don’t follow their policies. You can have two seller accounts, but by doing so, there is a high chance that one of the accounts will be frozen. (Another situation is that the newly registered account is frozen, and then the account is directly cancelled, and then re-registered after cancellation, there is a certain risk, this is a double registration, the new registration may linked to a cancelled account)

New account opened after account has been frozen

After the account is frozen, it may be tedious to deal with various problems, but after the account is frozen, do not re-open a new account that is related to the frozen account, so that Amazon will know, and the account opened later may also be blocked. Frozen.

The following reasons are also frequently frozen:

Delayed Shipping Used Product When New Selling Product Incomplete Product Does Not Match Description / Product Error Expired Product

If you receive an email notification that your account has been frozen and sales privileges have been removed, if you want to get your account back, you need to file an Amazon account appeal.

In the Amazon freeze email, it will only mention that your product has been removed from the shelves and the sales funds have been frozen. If you want to respond to the Amazon account freeze email, you must indicate that you will not violate the policy again, and the account analyst will spend 3 minutes reviewing the appeal before deciding whether to restore your account.

How to write a complaint?

First of all, you must understand that the seller performance evaluation team does not care whether you are sad or not, nor does it care about personal problems and sales. This information has nothing to do with them. Account analysts only read the appeal for 3 minutes. Including these contents in the appeal will only let you see Less time to plan critical parts.

Amazon's focus is mainly on consumers , and I've seen sellers with high sales indicators, but their accounts are still frozen. Whether you're selling a $10 book a week or shipping 10,000 a day, Amazon handles it the same way whenever you hit an Amazon minefield.

The purpose of the appeal is to show Amazon that you know exactly why your account was suspended, admit to violating the policy, and provide a plan of action that Amazon believes will not be violated again.

The term "Plan of Action" is deceptive, Amazon isn't interested in what the seller plans to do, and when it sees the appeal, Amazon is asking itself "Did the seller admit his mistake? Did something happen?" Things also prevent this kind of incident from happening again? Remember to use the past tense in the appeal, and don't give them any chance to find the mistake in the plan. If you admit the mistake and list the actions, then the account may be restored.