see picture below

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Did you notice this line?

▲Screenshot from Amazon front desk page

In fact, this line hides the secret to increasing traffic and improving conversions , but many Amazon sellers ignore this wave of traffic.

So today, I will talk to you about the things about Amazon 's "line setting" .

01

What is a "line price"?

The underlined price is actually the so-called market price (List Price) , which is provided by the seller. Verification is required, and if Amazon can't verify it, then Amazon won't use the price.

The emergence of the underlined price allows consumers to know at a glance how many discounts they have obtained in this shopping, which greatly improves the shopping experience and increases the probability of a transaction.

02

Conditions for displaying "line price"?

Let's take the US station as an example. In addition to books, products that meet the following conditions will display the market price:

Non-seasonal items (such as TVs, headphones, etc.): The customer purchased the item at or above market value on Amazon or at other retail channels within the past 90 days.
Seasonal items (e.g. ski jackets, shoes, etc.): The customer purchased the item at or above market price on Amazon or other retail channels in the past 180 days.

03

Detailed steps to set the "line price"

For a single market price

Step 1: Open Amazon Seller Central, find Inventory – Manage Inventory .

Step 2: Select an /ASIN and click "Edit" on the right.

Step 3: In the quotation, find the market quotation and fill in the price to complete the setting.

Market price for bulk

Step 1: Open the Amazon seller background, find the catalog – upload products in batches .

Step 2: On the batch upload product page, find and download the inventory file – publish the products that are not always available in the current Amazon catalog – get the product template .

Step 3: Select the store site.

Step 4: Select the type of product to be sold , you can use the search tool, or you can directly select it.

Step 5: Select a store.

Step 6: Select the appropriate mode and click Generate Template .

Step 7: In the quotation section, fill in different fields according to different sites:

US and Australia: Fill out the list_price field under Manufacturers' Suggested Retail Price
Europe: Fill in the list_price_with_tax and/or uvp_list_price fields

Just fill in the fields in the image below and remember to select PartialUpdate in the update_delete field.

Step 8: Select the file type Inventory file for a specific category, and upload the inventory file.