Amazon sellers don't wait to die, but swiping is courting death?
The peak season is coming, and Amazon has started "doing things" again.
There are risks in brushing orders, and the operation needs to be cautious. Recently, many sellers said they have received warning letters for fraudulent orders. Some sellers who only swiped a few orders were also warned by Amazon for manipulating reviews.
Amazon said that after manipulating reviews is discovered, sellers may face consequences such as ASIN restrictions, reviews being removed and subsequent failure to receive reviews, and products being removed from the platform. After manipulating comments, Amazon also gave sellers the opportunity to appeal. According to feedback from people familiar with the matter, “Zhongzhao” sellers need to seize the first three appeals during the appeal process. The probability of successful basic appeal is particularly small.
Strictly pay attention to brushing orders, Amazon has been in action!
In terms of policy, Amazon’s review policy and variant merger policy have changed recently . Some sellers have received news that according to Amazon’s policy update, sellers’ variant reviews will not be shared after that. This policy is being implemented.
In addition, Amazon also updated its review algorithm some time ago. Product reviews are displayed based on the listing age + recent performance, and are calculated by robots, which means that Amazon will focus on recent reviews, and the weight of previous old reviews will be infinitely reduced. Older and more delicious.
At the same time, Amazon has launched lawsuits against a number of fraudulent companies in markets such as the United States, Italy, and Spain.
It can be seen that Amazon is "blocking" sellers' way of brushing orders in many ways. Although many sellers still adhere to the principle of "scraping orders to ensure performance", under the iron fist of Amazon, many sellers dare not dare to do it again. "Billing"!
After the way to make quick money through "swiping orders" became more and more difficult, Amazon sellers had to find other ways, such as being "price butchers", deliberately making a drainage fund, selling at a loss, and helping other products in the store to attract traffic," Cheaper and relatively safer than swiping," said one seller.
Strictly pay attention to brushing in peak season!A batch of Amazon sellers received warning letters
Don't look at the joy of jumping today, be careful pulling the list tomorrow. Recently, an Amazon seller said that he received a warning letter for brushing orders ↓↓↓
The content of the email shows that sellers are not allowed to manipulate ratings, feedback or buyer reviews. If Amazon learns that sellers are trying to manipulate reviews, such as offering compensation to buyers in exchange for reviews, Amazon will investigate accordingly. Persistence, Amazon will deactivate the seller account.
Xiao Bian after understanding found that this situation is not an exception:
Suddenly got this email, and then I clicked in and found it was a policy warning for manipulating comments.
I was warned by Amazon for operating comments, and I have only brushed about 10 orders so far.
Did you scan numbers in large numbers before the peak season? I also had a store that was warned like this, and it was gone if I checked submit.
Don't worry, just don't swipe again next time, the warning will disappear in two days.
"Both the US and European stations have received warnings for brushing orders. Has Amazon started to settle accounts after the fall?" Every year, during the peak season, Amazon almost starts a large-scale wave of bans, and this year is likely to be no exception, so I received a warning letter from Amazon. Afterwards, many sellers shivered, thinking that this was a prelude to the platform's wanton ban.
One of the sellers who was recruited said that he did not have many orders this year, but he once encountered machine swiping and immediately terminated the cooperation after finding the problem. Now he has not swiped for more than half a year, and still received Amazon Warning Letter.
As we all know, the most important thing for sellers in the process of swiping orders is to control whether the buyer's account is safe, and whether the swiping search conforms to Amazon's normal search logic. In terms of ensuring the quality of buyers, a person familiar with the matter said that many service providers claim to be self-supporting accounts and real-person evaluations, but in fact they are just machine brushes, and sellers will be miserable if they are not careful. Especially in the current environment where Amazon is strictly checking orders, it is easier for sellers to touch the red line of the platform. "The Amazon account status rating has been revised and has become a specific number. If the violation is caused by brushing, it will be regarded as a serious violation, and it will be difficult to appeal back if the points deducted are too many. "
After receiving the warning letter, how to revoke the warning becomes the key. An appeal service provider said that he has received many appeals recently. The warning of manipulating comments is actually easy to solve. Just prepare a letter of appeal and submit it from the background appeal portal. Abusing rankings is the easiest to solve and solve among account problems. For the problem with the fastest time limit, the seller should deal with it as soon as possible. The account suspension penalty is directly related to the warning performance. If the delay is too long, it may increase to the account penalty. Moreover, if the warning is not dealt with in a timely manner, it is easy to be sentenced to second brushing.
During the appeal process, the seller needs to seize the first 3 appeal opportunities. If you are not sure, don’t submit it at will. Otherwise, if you miss the first 3 chances, the success rate of subsequent appeals will be lower.
In addition, after the seller receives Amazon's warning, even if the appeal is successful this time, it does not mean that they can "sit back and relax", and the consequences of subsequent swiping orders will be more serious, generally facing the removal of the link or the closure of the store, etc. result.
When there is demand, there is a market. Driven by interests, there are many chaos in the brushing industry. A person familiar with the matter said that the information leakage in this industry is very serious, and some service providers are charging sky-high prices. The first time his shop was closed, it was 9 in the morning. At 10 o’clock, I received a small red flag, and at 10 o’clock, I received a call from a complaint service provider and directly asked for 5,000. When the service provider called again at 12 noon, the complaint price rose to 10,000. In order not to be at the mercy of the service provider, so he He began to teach himself various appeal techniques, and now, even if he entered the palace for the second time, he could successfully appeal by himself.
The person familiar with the matter also said that appealing is not a particularly difficult matter. The key point is to make the ins and outs of the matter clear, and at the same time, the attitude of admitting mistakes must be sincere. The reason why many service providers have a higher appeal success rate is not because of their superb appeal skills, but because they have internal resources and contacts on the platform . The marking teacher, the service provider and the marking teacher collude with each other to share the seller fees charged. During the appeal process, the service provider only needs to add specific symbols and marks to the submitted appeal content. After the marking teacher sees these signals, the green light will be turned on. Let go."
Amazon remediation review merge, variant review will not be shared
According to Amazon, including but not limited to these three practices are abuse of comments: 1. Directly contact buyers through the Amazon buyer and seller messaging service, and provide buyer compensation (cashback) in exchange for comments. 2. Arrange family members, friends or employees to post false comments on their own or competitors' products. 3. Include inserts, leaflets, coupons, brochures or similar items in the merchandise or merchandise packaging to request a positive review or to provide a reward for posting a review.
Once discovered by Amazon, it will face ASIN restrictions, permanent revocation of the selling authority on Amazon, withhold funds, all reviews of the product will be removed, and will not be able to receive reviews or ratings in the future, the product will be permanently removed, and the product will be permanently removed. Consequences such as Amazon lawsuits and referrals to civil and criminal law enforcement agencies. In terms of current restrictions, it is understood that a large number of sellers use small numbers to sell large ones, and buy orders at low prices to grab Best Sellers. Amazon has no choice but to take current restrictions to plug this loophole.
In addition to the ASINs of current-limiting sellers , Amazon has been "advancing with the times" and continuously updating policies to block sellers' brushing.
Recently, some sellers said that Amazon has adjusted the review algorithm. In terms of the timeliness, authenticity and accuracy of product reviews, reviews such as long reviews, long buyer accounts, and recent reviews will have a higher weight. In addition, Vine does not Top, 1/2 star is not top, at the same time, international reviews are still sorted by the number of helpful.
At the same time, sellers reported that Amazon’s variant merging policy has changed again. For variant listing, firstly, the weight is calculated based on the parent body; secondly, the evaluations of variant products are displayed separately. This is especially prevalent in new parent-child variant links.
As early as 2019, some sellers received news from Amazon that variant reviews would no longer be shared.
From the Amazon notification received by the seller, 1. According to Amazon's policy update, the seller's variant review will not be shared after that. This policy is being implemented and has not yet been fully popularized to all sellers.
That is, if you have two sub-items in a group of variants, one sub-item has 10 reviews, and the other sub-item has 5 reviews, according to the previous review sharing principle, each sub-item will display 15 reviews in the foreground. After the policy is updated, the two ASINs will display their respective number of reviews in the foreground, that is, one has 10 reviews and the other has 5 reviews.
2. Before the implementation of the policy , the prerequisite for the variant to achieve review sharing is that the classification of the parent product and all sub-products is consistent. If the classification of the seller's ASIN is inconsistent, Amazon will refresh the review for the seller to achieve the sharing. But now the policy has been updated : the current variant review processing principles are no longer uniformly classified as consistent as previously required. Even if this is consistent, the review will not be shared.
According to seller feedback, the Amazon variant review will no longer share the policy, which means that only some sellers know about this policy. As for when Amazon will extend this policy to all sellers, it will take time.
As Amazon continues to strictly slash orders, the practice of "swiping orders" publicly written on Amazon's violations has made many sellers stay away, but "smart" sellers are still trying to "survive in the cracks", through "spell variants" "Getting reviews is a common method used by sellers. Now Amazon has been eyeing this problem. The success rate or the effect of this method will only become smaller and smaller in the future. Right now, the white hat method left for sellers to operate seems to be Only Vine remains.
In addition to getting on the table, some sellers also think that Vine is the fastest and safest way to get reviews on new links, but the effect of the $200 may be far from what they want.
In the past October, a large number of sellers reported that the speed of receiving and reviewing Vine was several times faster than before. "Vine was planned to be put on the shelves and received nearly 30 copies within a few days, but it attracted a lot of bad reviews. Are these foreigners giving bad reviews without wrinkling their eyebrows?" A seller said, Vine is good for delivery and not necessarily for sale. Well, there is a high probability that none of Vine will be able to sell it.
There are also sellers. Even though they have received a lot of praise through the Vine program, they have not been able to bring good conversions, and naturally they have not attracted a single one.
For this reason, many sellers have to down-to-earth to roll up advertisements or roll up prices.
Now when it comes to "price war", most sellers have something to say. An Amazon seller, compared to his peers' "hatred" of price wars, took the initiative to make "strategic losses." It is understood that the product on the platform was originally sold at US$59 last year, but this year it was directly reduced to US$39. In this way, even if the product is not promoted in any way, it will lose at least US$3 per item. In the eyes of outsiders, this single product is losing money, and the seller is losing money. The seller's real idea is that this product can divert traffic to other products in the store. peers.
Amazon sellers can't escape brushing?
Recently, some people in the industry have summarized the journey of Amazon sellers from entry to career change: entering Amazon with a bright future, researching the market, determining categories, finding factories and placing orders, and then preparing copywriting, pictures, etc., products After it was put on the shelves, I started looking for service providers to review reviews, but the conversion rate was very poor, so I carefully analyzed the data, and the conversion rate was still very poor. After the warning of "swiping orders" sent by the platform, under the multiple blows, the enthusiasm at the beginning turned to nothing, and instead, every day, not only was the account blocked, but also deeply doubted my ability, and finally cleared the goods and left!
This has been highly praised by many people in the industry. After careful observation, it is found that Amazon sellers believe that among the many steps that cannot be avoided in Amazon, "swiping orders" is impressively listed.
It is understood that there are three main ways to swipe orders in the world . The first is to find service providers to swipe orders. However, due to the confusion of service providers, there are behaviors such as machine swiping, and the risk is relatively high; the second is to swipe orders from self-supported accounts. , this method is relatively safer, that is, the number of orders that can be swiped is relatively small; the third is the Internet celebrity swiping, they mainly carry out push-type promotion.
Amazon sellers can't escape brushing? There are many voices in agreement.
One of the sellers believes that if you swipe the order, there will be an order, and if you do not swipe the order, there will be no order. Although sellers can drive through trains to attract traffic, the user evaluations attracted by this method are likely to fail to achieve the expected results, so any product needs to be combined with brushing, otherwise no one will buy the product. "On an e-commerce platform, when consumers buy a product, they must first look at the previous reviews before deciding whether to place an order or not. No consumer will go to a new store without any reviews to spend, and brush orders during the new product period. , is equivalent to doing data, renovating the store, and decorating the store, in order to attract consumption, and there may be follow-up development, even if Amazon has been strictly investigating the brushing, but the brushing will become addictive, and it is difficult for sellers to quit.”
There are also many voices that do not approve. From the perspective of sellers who insist on white hat operations, although not brushing orders is likely to mean rising advertising costs and a long promotion cycle for new products, advertising battles are better than brushing battles. The behavior of "swiping" is equivalent to jumping the queue. Some people can queue well but do not queue, which disrupts the market and drives others to jump in the queue. This is very unfair to sellers who still insist on not swiping. Moreover, not swiping orders does not mean that new products cannot be promoted. On the contrary, not swiping orders means that sellers can go longer on the Amazon platform. "I used to be very good at swiping orders, but now I don't. In half a year, the sales of products have gone from 0 to 100. It is more interesting to make products and operations with heart than to swipe orders, and the overall profit is much higher." One of them did not swipe orders. the seller said.
Last year's Amazon banning wave dispelled a group of sellers who wanted to swipe orders. However, the number of swiping orders in real life is still huge. As a huge gathering place of interests, the Amazon platform is constantly generating various disputes over the word "swiping orders" every day. Among them, just maliciously giving praise or bad reviews to opponents is repeatedly banned.
The vast majority of Amazon sellers are almost "talking about bad reviews" and hate spoofing. As a result, some ill-intentioned people discovered the role of comments, such as peer competitors maliciously swiping good reviews to spoil other people's links, or maliciously swiping bad reviews for unfair competition. "Being maliciously bad reviews is Amazon's biggest shortcoming. This defect is now being played by those service providers and black hat sellers, which seriously disrupts the market order, and the impact is worse than criticizing reviews." According to feedback from many Amazon sellers, the product was After a competitor maliciously makes a bad review, it is too difficult to report effectively.
In response, Amazon replied that it is currently reporting to the relevant departments the issue of the low timeliness of the tools used by sellers to report malicious comments . Email to community-help@ rir_h=qnhi Report it; in addition, if the seller has a dedicated account manager, you can also contact the account manager to appeal through internal channels.
In response to these chaos, Amazon has carried out round after round of rectification, such as continuing to crack down on companies that are fraudulent. Recently, Amazon has filed lawsuits against a number of fraudulent companies in Italy, Spain and the United States. More than a dozen lawsuits have been filed against fake reviews in the United States alone.
"Amazon will continue to devote significant resources to combating fake reviews, and in the future, will continue to improve detection technology, invent new technologies, and use machine learning to detect bad actors and bring them to justice." Amazon said.
Under the siege and interception of Amazon in all aspects, it is becoming more and more difficult for sellers to brush orders.