Whether in overseas or domestic markets, the needs and tastes of consumers are not static. As the operator of an e-commerce platform, we need to understand the changes in the needs of consumer groups better than ordinary people. We must continue to meet the needs of our customers, and we can borrow them when necessary. Convenient and fast technical means to improve the customer's consumption experience, and at the same time to ensure that the store operation process , meet the preferences of consumers , and do not damage the customer experience.
Since the outbreak of the epidemic, the number of online consumers has increased year by year, and mobile devices alone have accounted for more than half of e-commerce sales, which means that sellers need to strengthen the page browsing experience on the mobile terminal. A good customer experience will change consumers' perception of The influence of the brand, the optimization trend of the mobile terminal in the future is inevitable. To ensure that the store supports multiple channels, providing high-quality baby browsing services is critical to the customer experience. Whether it is the main product image or the video , it must be seamlessly connected on the mobile terminal.
In order to improve the attractiveness of products to consumers, sellers can even make more use of social media to combine community sales with e-commerce platform sales. Social media can pave the way for the establishment of their own brands in the later stage, and at the same time, they can also reap certain benefits. traffic and revenue. Sharing shopping and product content on social media can also provide customers with a better shopping experience and better establish their own brand image.
When consumers shop online, their trust in brands is also the key to whether consumers pay the bill. If sellers want to build better customer relationships and trust, they should provide better products and services during operation, and after-sales service consultation, etc. Details are what sellers need to focus on.
According to operational experience, most consumers highly recognize the one-to-one personal communication of sellers, which can often give consumers a sense of being paid attention to and be valued, thereby increasing the stickiness of customers. What sellers need to pay attention to. If the seller wants to have a long-term development of the store in the market, it must be "customer-centric" and start with the real needs of consumers.