Xingqihang believes that for Amazon sellers, they can never have a once-and-for-all mentality in the selection of products, because Amazon is only available in North America and Europe, and it is open to more than a dozen countries. There are differences in living habits and cultures in each country, so sometimes products that sell well in the United States may not be suitable in Europe. Today, Xingqihang mainly wants to share about the selection of products for the European station, which products are not recommended for selection.

(1) Products with low price per customer: Many people think that the cost of products with low price per customer is lower, and for beginners, there is little financial pressure. Just because everyone thinks so, the competition is fierce, the unit price of customers is low, and everyone is reluctant to spend money to innovate. As a result, the homogeneity is very serious, and the bidding is high. For example, the product is only 10 US dollars, and the core word ad clicks are $2 or more. Even if there is no need to advertise, it is difficult to make a profit for products with a low unit price. Therefore, if you want the store to develop by leaps and bounds, it is not recommended to choose products with a low unit price.

(2) Fragile products: fragile products are easily broken during the process of factory packaging, boxing, shipping, FBA receipt, etc., as well as factors such as the courier's delivery process. This type of product is not recommended. .

(3) Seasonal products: For beginners, seasonal products have short product cycles and insufficient operational capabilities. Once a product doesn't launch during the peak season, there will be slow sales and a backlog of inventory, and high storage costs will make you disappointed with Amazon startups.

(4) Products prone to infringement: Europe has very strict protection of intellectual property rights. When selecting products, it is necessary to conduct patent investigations, generally design patents and invention patent investigations, such as Peppa Pig, Mickey Mouse, Marvel Joy, Captain America, etc., are not available on the shelves.

(5) Products requiring approval: Amazon’s prior approval is required if the sale falls under the categories of beer, glucose and spirits, jewelry, toys, watches, personal health protection, food, streaming media players, etc. Products like these are not recommended for sellers to touch, especially in the food category, which is not allowed on Amazon's shelves now.

The above is the relevant content of Amazon's European station selection analyzed by Xingqihang, hoping to help sellers find suitable products.