It takes a lot of time and effort to run an Amazon store. Some sellers want to quickly promote their products and stores by placing advertisements. So today I will share with you how Amazon sellers advertise.
Regarding the time control of Amazon's manual delivery and Amazon's automatic advertising, first use the automatic delivery for 15 days, and then do the manual delivery. When the automatic delivery is completed, you must accumulate more reviews, at least not less than 10 and not less than 4 star review, so the effect is relatively good.
Of course, different products will have different ways of playing. Here I will talk about two manual keyword advertising methods that are most suitable for new products.
Method 1: Directly hit long-tail words accurately.
Note that this is not to allow you to use core keywords accurately, but to use long-tail keywords accurately. The core consideration of this is to activate the algorithm system's accurate understanding of your products, and then let the advertising budget be controlled within a certain amount. Within the scope (core big words are difficult to control).
We can search for long-tail keywords through the "Brand Analysis" interface introduced earlier, or we can use the following two positions, one is the input box of Amazon's front-end keywords, this position is recommended by the system algorithm to match the keywords you entered For some long-tail keywords with high search frequency, we try to enter "dog toys", and we can see long-tail keywords containing "dog toys" in the results. These words are very accurate.
In this way, through the precise placement of long-tail keywords, and then slowly approaching the phrase and broad, the traffic brought by the advertisement is also filtered through the funnel step by step, and the system's understanding of your product is also deepening.
However, this style of play also has a disadvantage, that is, the traffic in the early stage may be low, because after all, precise words are much less than general recommendation sources. Therefore, this style of play is more suitable for products with a general level of competition.
Method 2: Broad + Negative mode.
All keywords are placed in a broad mode. During placement, the core keywords are first negated. Note that it must be a precise negation, not a phrase negation.
The reason why the core keywords are denied first is because the weight and comprehensive power of new products are still too low. If a lot of traffic is poured in at this time, the conversion of new products may not be able to catch up. , the conversion rate is not good, or the exposure is very large, but the click and conversion are not good, so the system will think that you are a junk product, and the subsequent advertising performance will get worse and worse.
We first negate the core word through precise negation, and then other keywords around it can continue to bring traffic and exposure, and then we use the traffic sources of other words to match the listing quality. In the report analysis of the company, we constantly deny those words with high exposure, high clicks, and no conversion, or words with high exposure, no clicks, and no conversion. After a period of operation, the advertising traffic of the product will become more and more accurate.
The good performance of advertising is actually affecting the whole body. The ultimate purpose is to promote the promotion of natural rankings through advertising (although it is becoming more and more difficult to do so), so advertising is only a tool, the key after advertising operation. The improvement of the natural ranking of words and other weights is the ultimate goal.
There are several forms of advertisements on the platform. Different forms have different operation methods. At the same time, the suitable products and stores are also different. Therefore, sellers and friends still cannot copy them directly. They need to make some adjustments and optimizations according to their actual situation. .
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