1.1 The proportion of RV camping increases
A more spacious RV provides space for a large-sized car refrigerator, and the placement of the car refrigerator is no longer limited by the narrow space in the car. At the same time, the RV can also better meet the electricity demand of the on-board refrigerator. During the driving process of the RV, the generator can supply electricity for the on-board refrigerator. However, it is necessary to remind sellers that American RVs can only use 110V electrical appliances, sellers please be aware.

1.2 Campers pursue quality life
Camping is a short-term way to escape from the city and work. Car refrigerators take on the role of providing quality life. Car refrigerators that only store drinks and beverages are difficult to meet the needs of campers. Campers have increased demand for seafood, snacks, meat and other foods. Under the starry sky, taking out food from the car refrigerator, family or three or five friends cooking and enjoying the food has become a way to relax and enjoy life.

2. The car refrigerator has strong stability
Car refrigerators are often used for camping. The road conditions that campers often run on are not as good as those in cities, and bumps are easy to occur during driving, which puts forward higher requirements for the stability of car refrigerators. When we were researching the best-selling car refrigerators on Amazon, we found such a comment in the user reviews, the user said that he is an avid off-road enthusiast and has taken many weekend trips, each trip is 2-3 days, travel In the process, it takes 5-6 hours a day to drive over rocks and obstacles, so the fridge keeps bouncing up and down in the trunk, but so far, the fridge is working without any issues. And in other evaluation systems on the details page, it can also be known that the stability function ranks first.

4. The on-board refrigerator has low energy consumption
Taking traditional fuel vehicles as an example, on-board refrigerators need to be used with power cords. Consumers need to consider whether the power of the cigarette lighters of daily models can meet the long-term consumption of on-board refrigerators. Therefore, on-board refrigerators with low energy consumption are the first choice for owners of traditional fuel vehicles. For RVs, there are two main ways to supply power to RVs, one is battery power supply, the other is external power supply, because the battery power is limited after all, and many places do not have the conditions for external power supply when camping in the wild, so RV owners When purchasing a car refrigerator, it will also be more inclined to have low energy consumption.

3. Status Quo of Domestic Car Refrigerators Going Overseas

The demand for car refrigerators in the United States is strong, and the US market is also the most important overseas position for domestic cross-border sellers. Compared with other small home appliance categories in the past, our brand awareness is not enough and the technology is immature, so the road for domestic small home appliance companies to go overseas is more difficult, but in the category of car refrigerators, we have seen domestic brands in the US market. Brilliant.

1. The domestic on-board refrigerators have achieved gratifying results
We were pleasantly surprised to find that the best-selling car refrigerator on Amazon is from the brand E EUHOMY, which belongs to a technology company in Ningbo, and it is worth mentioning that the trademark application date is January 5, 2021, as a young product , it is rare to be able to rush to Amazon's Best Seller in more than a year and become the first. At the same time, BOUGERV of #2 Best Seller and AstroAI of #3 Best Seller are both domestic brands, and the three domestic brands of car refrigerators occupy the top three positions in Amazon's sales list.

2. Domestic car refrigerators have a long way to go
Because the car refrigerator has high performance requirements for the refrigerator and compressor, it is very common for the car refrigerator to roll and vibrate during the driving process, but the ordinary refrigerator technology cannot meet the technical requirements of the car refrigerator. Therefore, the car refrigerator Better means are needed to prevent shocks and protect batteries and compressors, etc. At the same time, in order to avoid refrigerant leakage, car refrigerators have extremely high requirements for refrigerants and special protection for refrigerants, which further increases the price of car refrigerators, starting from the minimum of 200 US dollars in the above picture. The price is evident. Finally, the on-board refrigerator also needs to face the situation of unstable voltage. In the case of unstable input voltage, the on-board refrigerator will form a relatively serious electromagnetic interference, which may cause the electronic components of the car to fail.

To sum up, even though domestic brands of car refrigerators have achieved good results on Amazon, there is still a way for companies to improve technology and reduce costs.

4. How do domestic car refrigerators go overseas?

The United States is indeed a huge consumer market. There is an urgent need for car refrigerator companies to go overseas, but how to go overseas has trapped many companies. In this regard, Cangsheng Overseas Warehouse puts forward the following suggestions, hoping to help cross-border sellers on their overseas trips.

First, the car refrigerator should have good product quality.
The product quality referred to here does not only satisfy the simple refrigeration function, but should be comparable to or even better than the refrigeration effect of household refrigerators. Only in this way can users seamlessly meet the fresh-keeping needs of various items. In addition, the service life of the car refrigerator should be about 10 years, and the seller should not have the mentality of focusing on cost and ignoring research and development, thinking that it is enough to invest less cost to develop a similar product. Some Amazon users said that the car refrigerator stopped working after 6 months of use, and had no choice but to replace it. A product with poor quality will not only affect the user experience, but also discourage potential consumers. In addition, 37% of camping households have an annual income of more than 100,000 US dollars, and high-income households prefer camping, which shows that the audience of car refrigerators has high spending power and is willing to consume high-priced products, but only if the product quality is excellent.

Second, the car refrigerator should have a good-looking product design.
According to data released by the American Camping Association, more than half of the campers are under the age of 40, and 70% of the new campers are under the age of 40. The consumer group tends to be younger, and the young people are more interested in good-looking designs. But at present, the car refrigerators on Amazon have almost no breakthroughs in appearance. If the square appearance is to maximize the internal space, it is understandable, then whether it can be innovative in color matching, such as using some fresher , bright and lively color matching, instead of all black and white gray? These are all questions worth thinking about.

Third, the car refrigerator should have a user-friendly experience.
In addition to being used in the car most of the time, the car refrigerator has other application scenarios, such as removing the refrigerator from the car and placing it on the campground. For example, the car refrigerator can also be used as a small household refrigerator. Different application scenarios will have different usage requirements: when the car refrigerator needs to be placed on the campground, if its handle is bilateral, it will be more user-friendly than the unilateral one, because when the user lifts the refrigerator, the effort of both hands will be reduced. Easier than one-handed use. When the car refrigerator is used as a small household refrigerator, the bottom is equipped with wheels, which makes it more convenient for the user to move.

Humanized design requires us to first consider the use scenarios of the product. According to these scenarios, we can effectively improve the user experience by adhering to the principle of convenience and saving time and effort for users.

Fourth, the car refrigerator should create a way of life.
As mentioned above, as one of the basic configurations of camping, the car refrigerator is the product of consumers' continuous pursuit of the quality of camping life. Compared with the product itself, consumers are actually paying more for a lifestyle. Therefore, when sellers market and promote products, instead of staying on the traditional product parameters, it is better to directly create a lifestyle for consumers that they yearn for. Indel (one of the most important car refrigerator manufacturers in the world) once wrote in the external promotion: "Life is so hard, you always have to find something as sweet as ice cream in these casual corners of life. Things comfort you…" Indell's publicity has risen to the height of creating a quality life for consumers, in addition to making a fuss about the parameters of the product.

5. American overseas warehouses help car refrigerators go overseas

At present, domestic car refrigerators go to the United States, and Amazon sellers mainly have the following delivery methods: FBA (Fulfillment by Amazon) delivery, FBM self-delivery, and third-party US overseas warehouse delivery.

The main advantage of FBA delivery is to improve the exposure and ranking of the seller's store, and the delivery time is relatively fast. However, there are also shortcomings. For example, the seller's stocking cost is high. Once the product is unsalable, it has to pay a high storage fee. Since 2022, in less than a year, FBA has increased fees four times, and the cost of sellers using FBA services has continued to increase.

Although sellers who use FBM self-delivery do not need to stock up, do not need to stock up in advance, and send a product directly from China after placing an order, but the logistics and delivery time is too long, as short as several days, as slow as ten and a half days months, affecting the consumer experience, and inconvenient after-sales service such as returns and exchanges. In addition, for vehicle-mounted refrigerators that usually weigh 10-20kg, the logistics cost of domestic self-delivery is very high. A freight forwarder once said that the cost of sending a suitcase weighing 6-8kg from China to the United States is expected to be 500 RMB. For a car refrigerator with a larger size and weight, the logistics cost will be higher.