This issue summarizes how Amazon sellers can channel traffic through social media Twitter. I hope that sellers can make adequate preparations in advance. During the peak season, if there is a need for funds, look for bean paste bags. Cross-border e-commerce exclusive funding solutions help seller brands. When going overseas, qualified sellers will have the opportunity to obtain loan products launched by domestic financial institutions, which can effectively alleviate cash flow problems, develop business, operate stockpiles and expand business territory.
Amazon’s internal traffic is limited, and with the increase of competitors, advertising expenses are also “rising”. Various social channels outside the site are a powerful tool that sellers cannot ignore, and Twitter has a user base of nearly 300 million. Master Twitter’s operational skills , which can continuously import traffic for the store and promote the rapid growth of orders.
Your location on Twitter
Because Twitter is a social platform, you must first know how to establish contact with other users, attract a large number of fans, and then conduct marketing after gaining their trust. Before starting the account raising work, your Twitter must have an initial positioning, such as Say:
1. How is your product or company brand positioned?
2. Where are the target audience segments and who are the typical users of your marketing campaigns?
3. What are the behavioral habits of the target audience using Twitter, and which form of activity do they prefer?
4. What are they interested in? What resources do they have to share honestly?
What are the characteristics of Twitter?
After clear positioning, we need to understand the characteristics of Twitter drainage:
News Faster on Twitter than anywhere else, find news or links to industry-related articles, identify trending topics, and use Post Search to mine millions of opinions when creating new content. Because the algorithm on Twitter pays more attention to the timeliness of posts, information spreads faster on twitter than on Facebook.
Now twitter internal search results are ranked according to time, as long as you are the latest, related keywords you will be in the front, keep updating around a keyword, you will be in front of twitter search, and google search results It starts to incorporate twitter results. If your twitter is the latest and contains keywords, before others have updated it, you will be ranked first in twitter and displayed on the google homepage.
Twitter's Drainage Methods
1. Complete personal information
When a user enters the seller's homepage, your profile is the first impression other people have of you, and it is also an important factor in determining whether you can quickly attract his attention. Include your brand or store name as much as possible in your profile, your Twitter profile will be compiled into search engines, so the content of your profile should remain relevant to Twitter.
2. Keep posting
After registering an account, you need to update your Twitter regularly to let more people know about you. If you post regularly, the system will recognize you as an active user, and more traffic will be imported. But don’t post dozens of posts a day. The review mode can easily lead to other people blocking you. Every time you post, it is recommended to use a combination of pictures and texts, because tweets with images can get more attention.
Post content: fun, keep a relaxed and happy atmosphere
The essence of Twitter is social networking. Everyone only pays attention to things and people that are valuable and interesting to them, so the content of the post should not be too formal, treat users as your friends, and share fun and interesting things with them, which is entertaining Tweets should be the goal of any Twitter marketing program.
3. Follow, like and forward
Twitter will also judge whether it is an active user based on these three aspects. If you want more people to follow you, you can follow some target customers first, give them more comments or likes, and the possibility of the tweet being discovered and forwarded by others will be reduced. The bigger it is, don't be perfunctory when commenting, and write comments based on your true thoughts.
4. Hashtag "#"
"#" can be expressed as Hashtag in English, that is, the topic tag we often say, because a topic tag can run through the same topic on Twitter, so that people who have nothing to do with the same tag are connected and participate more. Trending topic discussions on Twitter can expand the number of followers.
Participate in popular topics and "festivals", especially in the second half of the year, when there are many foreign festivals, promote products through #promotion or create momentum for marketing, such as during Christmas, use funny Santa Claus, Christmas tree, etc. to attract users' attention, in the gift box of the picture Put your own products in the text, insert product links in the text, etc.
5. Irregular activities
When a certain number of fans accumulate, they often hold some irregular activities, so that Twitter users come to you and give them gifts. They will naturally start to pay attention to your products and eventually successfully convert them into buyers.
The above is the way that Dou Xiaobao summarizes for you how Amazon sellers attract traffic through social media.
I hope that all sellers can make adequate preparations in advance. During the peak season, if there is a need for funds, look for bean paste bags. The exclusive funding solution for cross-border e-commerce helps sellers to go overseas. Sellers who meet the application qualifications will have the opportunity to obtain the products launched by domestic financial institutions. Loan products can effectively alleviate cash flow problems, develop business, operate stockpiles and expand business territory.