After experiencing a long trough in 2022, the cross-border e-commerce industry is getting warmer and colder.

Last year, the number of Amazon operation recruitment in the industry plummeted by 70% compared with the previous year, and the salary drop also reached 13%. According to the usual practice, the industry will resume recruitment after the new year. However, this year, many cross-border companies' business policy is to "seek progress while maintaining stability", and there is less demand for recruitment. A considerable number of companies bluntly say that they will not recruit people.

Practitioners also face a series of choices: In terms of work location, should they stay in Shenzhen or retreat to second-tier cities? As far as the type of work is concerned, continue to be Amazon or try an independent station? Where is the highest salary … The editor has collected the operation recruitment situation and salary changes in more than ten popular cross-border e-commerce cities such as Shenzhen, Guangzhou, Hangzhou, etc., which can provide reference for operators' job hunting in 2023.

The wave of recruitment restarts, and many cross-border companies "do not participate"

Recently, when asked "whether Amazon's operations team plans to recruit new people this year", many sellers said they would not recruit. A seller replied: "Only out, not in. If someone leaves the company, distribute the money-making products to other operations, and cut off the ones that don't make money." Another seller also said that this year, he no longer cares about the gains and losses when employees leave . , Those who want to leave will be readily let go.

However, there are also some companies that are developing well, or have moved to a new office this year and are preparing to do a big job, and their new round of recruitment has begun. A seller posted the company's recruitment criteria for this year:

1. Science and engineering, preferably with data analysis background 2, 985, 211 undergraduate or master's degree, or overseas QS ranking top business background 3, CET6, cross-border related work experience is not required, fresh graduates are also OK 4, family happiness , High demands on oneself (love reading or sports)

This is an adjustment made after one or two years of practice. The seller said that the company wants to realize the integration of industry, trade and research, and the liberal arts students are too emotional. The English majors recruited last year were almost wiped out. The reason is that they can’t distinguish between priorities and logic. Find talents who are led by rational and logical thinking, so as to reduce the overall recruitment cost.

Previously, this company also introduced some personnel from mature cross-border companies, but most of them were not acclimatized, and overall it was not as fast as a blank sheet of paper. Therefore, this recruitment will also be open to fresh graduates.

From the perspective of the overall situation, the current recruitment enthusiasm in the industry is not high compared with previous years, and "no expansion, steady progress" is still the operating theme of many companies. A seller believes that in the current economic environment , enterprises are mainly seeking stability, and cross-border people should be more cautious in their decision to leave. " After all, there are very few companies that can offer higher wages, especially if your income is already good. "

However, some operating personnel have a rigid need to change their jobs, such as the restructuring of the current company or poor management; other operators have left and have not yet found a suitable position, and it is imperative to seize the wave of recruitment.

Shenzhen takes the lead, and Amazon 's top 10 cities for operating needs are released

According to the information from Zhiyouji, the top ten regions with the demand for Amazon’s operation and recruitment in the country are: Shenzhen, Xiamen, Guangzhou, Hangzhou, Dongguan, Shantou, Zhongshan, Shanghai, Putian, and Changsha , of which Shenzhen accounted for 19.9%, Xiamen accounted for 6.7%, and Guangzhou accounted for 19.9%. Accounted for 5.7%, Hangzhou accounted for 3.2% . On the whole, the market demand and salary of operating personnel are declining, especially in areas with developed cross-border e-commerce such as Shenzhen and Guangzhou, but in Hangzhou and other places, the wages of operating personnel have risen.

Shenzhen

Shenzhen is the national cross-border e-commerce center. In 2022, the number of recruitment positions operated by Amazon in Shenzhen will be 1367. Compared with the 7.3k positions in 2021, the market demand has dropped by 81%; the average salary is RMB 11.5k, which is the same as the previous year.

(Changes in the number of positions recruited in Shenzhen over the years)

In different salary ranges, the most people earn 10k-15k, accounting for 34.1%. In terms of working hours, the average salary for operations with 1-3 years of experience is 10.5k, the average salary for operations with 3-5 years of experience is 17.3k, the average salary for 5-10 years of experience is 27.7k, and the average salary for operations with more than 10 years of experience for 33k.

Compared with different urban areas, Longgang and Baoan have the most recruitment. The average monthly salary of Amazon in Longgang is 11.4k, of which 10k-15k is the most, accounting for 44.4%; the average salary of Baoan Amazon is 12.4k, and 10k-15k accounts for 40.6%; the average monthly salary of Nanshan District is 16.3 k, but there are fewer e-commerce companies in this area; in addition , the monthly average in Futian District is 12.2k.

Amazon operations executives are also in high demand. In 2022, the number of recruitments for this position in Shenzhen will drop by 79% compared with 2021, and the salary will drop by 4%. The proportion of those with 20K-30K salary will be the largest, reaching 36.1%.

Xiamen

The cross-border e-commerce atmosphere in Xiamen is getting stronger. In 2022, Xiamen Amazon will recruit 499 positions, a decrease of 47% compared to 935 in 2021. In terms of academic qualifications, more colleges or undergraduates are required, and 1-3 years of experience or unlimited experience are required; the average salary is 7.9k, which is higher than before. It has dropped by 13% in one year, among which the people with 6k-8k salary are the most, accounting for 42.3%.

As far as urban areas are concerned, Huli District has the most recruits, with an average monthly salary of 10.2k. The average monthly salary in Siming District is 8.5k, the average monthly salary in Jimei is 11.4k, and the average monthly salary in Tongan is 7.9k.

This year, the market demand for Amazon operations supervisors in Xiamen has dropped by 50%, and their salaries have dropped by 19%, with 38% of them taking 10K-15K salaries.

Guangzhou

Guangzhou is still an important city in the industry. In the same year, the number of recruitment positions operated by Amazon in Guangzhou was only 458, a decrease of 76% compared with 1.9k in 2021 ; the average monthly salary of operations was 9.4k, and the salary also dropped by 2%. Among them, those with 8k-10k salary Accounted for the most, reaching 25.3%.

(Comparison of recruitment in Guangzhou in the past two years)

Ignoring the education factor, in Guangzhou, the average salary of Amazon operators with 1-3 years of experience is 8.8k, 15.1k for 3-5 years of experience, and 28.1k for 5-10 years of experience. From the perspective of urban areas, the average salary in Baiyun District is 10.1k, the average salary in Panyu is 8.8k, the average salary in Tianhe is 10.6k, and the average salary in Haizhu is 10.2k. The number of recruits in other urban areas is relatively small, so no statistics are included.

How is the employment environment for Amazon operations supervisors in Guangzhou? In 2022, the market demand for supervisors will drop by 76% compared to 2021, and their salaries will drop by 4%. Those with 10K-15K salaries account for the most, reaching 34.9%.

hangzhou

In recent years, the aggregation effect of e-commerce in Hangzhou has become more and more obvious, and it is also at the forefront in the field of cross-border e-commerce. In 2022, Hangzhou Amazon's operating market demand will drop by 71% compared with 2021, and the average salary will be 12.1k, an increase of 5% compared with 2021. Among them, 10K-15K salary will account for the largest proportion, reaching 31.4%.

In terms of seniority, the average salary for Amazon operations with 1-3 years of work experience is 10.2k, the average salary for 3-5 years of experience is 16.9k, and the average salary for 5-10 years of experience is 23.6k.

In terms of supervisory positions, the market demand in 2022 will drop by 74% compared with the previous year, and the salary will drop by 6%. The proportion of 15K-20K salary is the largest, reaching 36%.

Dongguan

Dongguan is adjacent to Shenzhen, with low operating costs and rich industrial belt support. It is the foothold of many cross-border companies. In 2022, the market demand for Amazon's operations in Dongguan will drop by 52% compared with the previous year, and the average monthly salary will be 8.6k, of which the most will be paid 6k-8k, accounting for 32.3%.

In the past year, the market demand for Amazon operations directors in Dongguan has dropped by 58%, and their salaries have dropped by 17%, with 46.3% of them taking 10K-15K salaries the most.

Shantou

In 2022, the market demand for Amazon's operations in Shantou will increase by 105% compared to 2021, but the average salary will only be 6.1K, a drop of 15% from 2021. Among them, the most people earn 6K-8K, accounting for 47.9%. When recruiting, enterprises require the most college degree, accounting for 60.6%, and 33.9% require bachelor degree.

The market demand for Amazon operations executives has also increased significantly, up 150% from the previous year , but their salaries have fallen by 16%. Those with a salary of 10K-15K accounted for the most, at 36.8%.

zhongshan

In Zhongshan, in 2022, the number of recruits operated by Amazon has dropped by 27% compared with the previous year, and the average monthly salary of the position is 7.3k, of which the largest proportion of 6K-8K salary is 36.9%.

The market demand for supervisors has dropped by 41%, and their salaries have dropped by 15%. The proportion of those with 8K-10K salaries is the largest, reaching 38.9%.

Shanghai

In 2022, the market demand operated by Shanghai Amazon will drop by 70%, but the wages will increase by 8%. From the perspective of qualifications, the average salary of 1-3 years of work experience is 11.2k, the average salary of 3-5 years of experience is 18.5k, and the average salary of 5-10 years is 24k.

Compared with the previous year, the recruitment of supervisors decreased by 73%, but the salary increased by 9%, and the proportion of 20K-30K salary was the largest, reaching 34.2%.

Putian

Compared with the previous year, in 2022, the market demand for Putian Amazon's operations will drop by 32%, and the salary will drop by 5%.

It is worth noting that the recruitment of executive positions has increased by 300% compared with 2021, and the salary has dropped by 8%. 43.8% of the people receive 8K-10K salary, accounting for the largest proportion.

Changsha

In recent years, Changsha has attracted more cross-border sellers. However , in 2022, the recruitment volume of Changsha’s Amazon operations will also drop by 74%, and the operating wages will drop sharply by 22%.

Amazon’s recruitment of operations executives also fell by 72% , and their salaries fell by 13%, with 51.6% of them taking 10K-15K salaries the most .

In addition to the above cities with the largest number of recruits for Amazon operations, the demand for operating personnel in other cities has also changed. The demand for this position in Nanjing has dropped by 67% , the salary has dropped by 4%, and the average salary is 9k; the demand in Zhengzhou has dropped by 55%, the salary has dropped by 2%, and the average salary is 7.4k; the recruitment volume in Fuzhou has dropped by 79%, the salary has increased by 2%, and the average salary 7.6k; recruitment in Xi'an fell by 80% , wages fell by 9%, and the average salary was 7k.

This year, cross-border sellers still focus on stability, and the recruitment volume in the short term may not be as high as in previous years. Practitioners may wish to relax their thinking when applying for jobs, and switch to development, independent station operation, or Tik Tok, which has gradually matured in the transfer mode. options to consider.

For example, in Shenzhen, in 2022, the recruitment volume of independent station operations will not decrease but increase, and the average operating salary will be 16.2k, an increase of 29% over the previous year. The demand for the operation of independent stations in the industry has increased significantly. Other cities with more recruitment include Guangzhou, Shanghai, Background, Dongguan, etc. Practitioners can use it as a reference when applying for jobs.