There is a popular saying in the cross-border circle that "seven points depend on selection, and three points depend on operation". Choice plays a very important role in whether sellers can make profits on the road to cross-border. Whether a selection is successful or not is not a simple "conformity". Amazon's hot-selling products source products mean that many sellers are competing with each other, and unpopular products mean that market demand needs to be improved. Therefore, in addition to considering basic factors, the most important definition of success is whether it conforms to the seller's personal situation and whether it can maximize profits.
What are the factors that make Amazon's product selection successful?
Accurately capture market demand
Each seller has a different sense of smell for the market. Some sellers can always sell their products to the maximum extent at the right time, depending on their sensitivity to the cross-border market. Market research is not an empty talk. It requires sellers to comprehensively judge which sales strategy should be adopted for the selection of products based on factors such as current product popularity, keyword search volume, current platform promotions, major overseas festivals and seasonal activities, etc. The more refined it is, it is no longer a once-and-for-all thing.
Reliable supply and logistics <br>Reliable supply includes the smoothness of product supply, product quality assurance, and the scale and strength of supply, etc. In order to ensure that the products we sell on Amazon can always maintain high-quality product quality, this is A link that sellers must pay attention to. In addition, cross-border logistics problems frequently occur, such as long transportation time, customs clearance problems, products not delivered to customers in time, and damaged goods, etc., which have always plagued sellers. Therefore, fast, convenient and convenient logistics can not only reduce The operational difficulty of sellers can also improve the shopping experience of buyers. In addition to the high-quality supply quality, in addition to saving operational logistics costs, it can also increase the repurchase rate of buyers and obtain more good reviews. Conducive to increase product sales.
Considerable Profits <br>The purpose of operating Amazon is to make a profit. Nowadays, the operating cost of Amazon is gradually rising. It is obvious to all sellers. Whether it is the cost of traffic, product cost or logistics cost, it is all rising. In addition, it needs to be paid to Amazon. The transaction commissions are squeezing the seller's profit little by little. Therefore, the seller must accurately calculate whether the profit margin of the product can reach the profit target when selling the product, and try to avoid doing things that owe money.
Perfect promotion strategy <br>The importance of product promotion will not be repeated by Saiying College. Although we can rely on the big platform of amazon to share its traffic, natural traffic is one thing, and more often we have to pass our own This is the real way to sell products.
High-quality customer service <br>The core of Amazon is customer first. Saiying Academy also believes that it is right to conform to the core concept of Amazon. Therefore, we are patient, professional and timely to respond to the sales or after-sales problems of our buyers. These are what a high-quality customer service staff should have. Good customer service can subtly exchange for many high-quality Reviews, which is conducive to promoting product sales and can also virtually increase the repurchase rate of products.
Five factors to consider when choosing Amazon products
1- There is a certain market demand
Market demand can also be understood as product popularity. We do not recommend product categories with very high popularity and a large number of sellers. For novice sellers, if you want to eat a bite of meat in this traffic pool, you need to pay a lot of costs and costs in the early stage. Energy, try to avoid sellers monopolized product categories; products with very low market popularity can also be temporarily ignored. Although there are not many competitors for unpopular products, the market demand often cannot meet sales expectations.
2- Excellent product quality
Amazon is a platform that pays great attention to product quality, which is related to the shopping experience of platform buyers. If sellers can well control the quality of the products they sell, in fact, they are equivalent to surpassing many competitors in the operation process. Regardless of the price, high-quality product quality will be exchanged for more good reviews, thereby driving The sales of products of the same category are a virtuous circle.
3- Appropriate product price
Saiying Academy does not recommend Amazon novice sellers to sell products with high unit prices as soon as they come up, because there will be many difficult problems in the operation process, such as customer service after-sales or return and replacement issues, and costs will also increase virtually, reducing profits. The optimal price range can be controlled between 20 and 100 US dollars. The higher the unit price of the product, the lower the conversion efficiency will be. Only products with lower prices can cause impulsive consumption by most people. Especially from the current market conditions, overseas consumers prefer "cheap". Of course, if the selling price is too low, it means that the profit is too low. As for whether to adopt the method of small profits but quick turnover, it depends on the seller's personal situation.
4- Product profit margins <br>Nowadays, Amazon's operating costs are getting higher and higher. Whether it is product cost, logistics or promotion, it is eroding sellers' profits little by little. It means that the ability to resist risks is stronger.
5- Comply with the rules of the platform <br>Amazon sellers know that Amazon is a platform with very strict sales policies, so there are strict regulations on the products sold on the platform, such as sensitive and dangerous categories, and try to avoid choosing some that require In addition, remember to avoid brand infringement issues. Amazon basically adopts a zero-tolerance policy for these violations of sales policies.
One of the most important parts of Amazon’s road is to start the product selection. If you choose the right product, you can avoid many detours. Sellers should choose products according to their own conditions to ensure that their operating funds can cope with Amazon’s operations. Amazon's cross-border supply platform recommendation: Saiying distribution platform has zero entry fees, sellers do not need to stock up, no inventory risk, the model of paying first after placing an order, relieves financial pressure and has a drop shipping service, logistics timeliness is fast, also It can quickly shorten the payment cycle and help sellers achieve explosive growth in product sales. In addition, we will regularly select hot-selling and predicted hot-selling products based on the current cross-border environment and give them to sellers, and we will also launch products with explosive potential, which can fully meet everyone's needs for high-quality selection, and provide cross-border sellers. The selection work provides convenience.
All in all, paying more attention to the selection process can reduce the difficulty and trouble of subsequent Amazon store operations. Amazon's competition is as fierce as ever. To stand out, create differentiation. Besides, it is beneficial to Amazon's operations to improve the market's sense of smell and pay more attention to data reports and market demands. Hope it helps all sellers.