Nowadays, Amazon's on-site drainage is more and more difficult to seize, and sellers can only turn to off-site drainage. In simple terms, off-site drainage is to bring traffic to the store from places other than Amazon. The following are the channels of Amazon's off-site drainage, which can provide some references for sellers' off-site drainage and promotion.

Social media sites: facebook, Instagram, youtube, Pinterest, tiktok, Reddit, quora ;

Deal station: slickdeals, snagshout, kinja, couponfollow, dealsplus, retailmenot;

Secondly, sellers can also promote through soft articles, as well as online celebrity marketing. Online celebrity marketing is a very good way to promote products, and the click rate and conversion rate of products will be significantly improved.

The promotion inside and outside the Amazon site needs to be flexibly selected according to the specific situation of the product and the previous market performance. The following are some commonly used promotion channels organized by Xingtaohui.

1. Social media promotion: Sellers can promote products through current mainstream social platforms, such as posting product-related activities through Facebook , to attract consumers’ attention. And the operation method of this kind of activity is relatively simple, and most sellers can learn it.

2. EDM email promotion: as long as you have registered an Amazon consumer account, you can see various push emails on your account, and sellers can refer to these push emails.

3. Commercial website advertising: Generally speaking, it is to obtain your own traffic from other people's traffic pools. Most sellers like to promote products through coupon and deal stations , especially the promotion effect of the deal station is very good, and the promotion cycle is relatively short.

4. Search engines: Search engines are also a large source of traffic in Amazon’s off-site promotion. Common paid search advertisements are mainly Google, followed by some local search engines on sales sites.