For cross-border e-commerce sellers, in addition to grasping the pain points of sellers, it is also necessary to create differentiated descriptions of products. Xingqihang has summarized five tips for creating detailed pages of popular items for sellers' reference.

According to the psychology of consumers who want to understand the product, create a reason for consumers to place an order, the description should contain concise and clear product information, some words should use the common search terms of consumers, and the keyword settings should be accurate to ensure that consumers You can search for your products by keywords. So how do we create differentiation through copywriting? Here are five points for reference!

1. Highlight the advantages of the product

When there is no way to describe the value of the product, you can show the value of the product by comparing it with the difference between competing products, such as the color, size, and functionality of the product. These are the pain points that consumers are more concerned about. The details of the product are described on the details page, which highlights the advantages of the product and makes consumers feel that the price is very high.

2. Gain consumer trust

Consumer trust comes from many aspects, which can be consumer feedback or brand value. The seller's description can reflect the characteristics of good consumers' true evaluation and high product sales, so as to improve consumers' trust in the product.

3. Highlight the added value of products

Highlighting the added value of products is mainly reflected in the control of details. For example, the packaging of the product is very delicate, small gifts are given, and the after-sales service is perfect. These can show the added value of the product and can also be described in the product copy.

4. Manufacturing Compromise Options

When there is a lot of competition for a product in the market, consumers will hesitate between a low price and a high price. Therefore, when the seller describes the product, he can describe the price, indicating that the product is moderately priced and of good quality. This description method can also increase the conversion rate!