1. Amazon launches independent sports content app
According to media reports, Amazon plans to develop a separate app dedicated to watching sports content. This move may be a supplement to Amazon Prime Video membership benefits, which will help attract viewers to its retail platform for shopping.
It is understood that sports programming is one of the best ways to attract viewers to watch live events. In September, the sky-high price Amazon paid for the rights to broadcast football nights helped it attract more Prime subscribers.
Amazon's heavy investment in sports video programming is largely an attempt to make its Amazon Prime membership more attractive, as a standalone subscription to Prime Video for $8.99 a month.
2. Amazon promises three major reforms
The European Commission issued a notice saying that Amazon promised to make reforms in three areas to solve its alleged monopoly problems:
First, in terms of data use, Amazon promises not to use non-public third-party seller data to develop its own retail business, including automated tools, self-operated retail, and private brands.
Second, in terms of Buy Box rules, Amazon promises to treat all sellers fairly. Amazon will revise the display scene of the Buy Box so that the Buy Box is no longer occupied by a single seller. If there are sellers who can provide significant differences in price and delivery, they can also be highlighted on the front end.
Third, in terms of Prime rules, Amazon promises to set fair and just non-discriminatory standards. Amazon will allow Prime sellers to freely choose logistics service providers instead of having to use FBA warehouse logistics. Although Amazon can easily obtain information on third-party logistics providers used by sellers, it promises not to use this information to develop its own logistics.
3. Amazon offers free box-free returns
A few days ago, Amazon's official website announced that it provides thousands of free return services for millions of items. Amazon is committed to simplifying online purchases and returns.
Of the millions of items currently purchased on Amazon in the U.S., most customers have at least one free return option.
It is understood that, now, most Amazon returns are easier than ever, no boxes required. After customers get the QR code from the Amazon return center, there is no need for a box or label, just hand the item to the store associate, and they will pack and ship it for free.
4. Amazon encourages sellers to use Sponsored Display ads
Recently, the Amazon US station issued an announcement to encourage sellers to use Sponsored Display advertising campaigns to attract customers, tell brand stories and improve the performance of advertising campaigns.
Sellers who use Sponsored Display campaigns (advanced product and category targeting) will see a 16% higher return on ad spend than sellers who only target products.
Watch the video below to learn how to engage customers, tell your brand story, and improve your own campaigns with Sponsored Display. You'll also learn how to use updated creative elements like images, headlines, and logos to better promote seasonal products.
5. Amazon Japan station will adjust commission and FBA fees
The Amazon Japan station announced that sales commissions will increase on March 1st, and FBA fees will be raised on April 1st, Amazon logistics small and light commodity plan shipping fees will be increased, buyer purchase fees will be canceled, inventory storage fees will be increased, and FBA long-term inventory surcharges will be increased. fees, and launched the FBA New Product Rewards Program.
The specific adjustment plan is as follows:
6. Amazon Japan Station: Market delivery service discount extended to March 31 next year
Recently, Amazon Japan Station announced that Amazon’s market delivery service discount will be extended from December 31, 2022 to March 31, 2023, and sellers with less than 500 orders in the previous month can enjoy discounted rates.
Amazon says that by using the service, sellers will be able to perform the entire process on Seller Central, from receiving orders to printing shipping labels. Increase the efficiency of your shipping operations by automatically entering shipping notices and tracking order numbers.
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