According to foreign media reports, Amazon and Snap have once again cooperated and jointly launched a new virtual try-on function. This cooperation is mainly to attract more mobile end users to use its e-commerce function in 2023.
It is understood that mobile shopping has always been a fast-growing channel. According to data from Amazon, more than 1 billion orders for its fashion category come from mobile users.
According to Amazon, after the launch of the new feature, Snapchat’s over 300 million daily active users will be able to try on some of Amazon’s eyewear brands online. Glasses products will be the first category where this function will be applied, and it will gradually expand to other categories later.
Statistics show that the global virtual and augmented reality technology market is expected to reach US$142.4 billion in 2023, a significant increase from US$13.4 billion in 2018.
“Amazon Fashion is always looking for new ways to work with brands and create fun, innovative shopping experiences for consumers,” said Moog Eldiric Dogan, president of the Amazon Fashion category .
“Millions of consumers regularly use Amazon’s AR shopping technology across categories on the platform, with virtual try-ons on eyewear being a favorite among consumers. We’re excited to partner with Snapchat and further optimize it for fashion brands and AR shopping for a new generation of digital shoppers.”
In addition, Amazon's 3D technology has been focusing on improving consumers' shopping experience. This technology can cooperate with Snap's VR technology to share and dynamically update product information, providing consumers with the latest product details and other information.
"Through the innovative technology that Snap and Amazon are collaborating on, we are unlocking exciting and fun new shopping experiences for hundreds of millions of Snapchat users," said Ben Schwerin, Snap's senior vice president of partnerships. AR glasses are just the first of our partnership. We are very much looking forward to the follow-up cooperation.”
According to McKinsey's research, more than 30% of users who are active in the virtual world will buy real-world goods there. McKinsey said in a technology report released last year that retailers can use Web3 technologies to interact more with consumers.
It can be seen that attracting consumers through innovative technologies will be the main trend in the future, and this undoubtedly has a natural advantage for fashion sellers. Through the online try-on function, fashion sellers can greatly increase the conversion rate and reduce the probability of return.