Amazon has a two-week grace period for out of stock. Even if the goods are really out of stock, if the seller can replenish the goods and put them on the shelves within two weeks, it will not affect the ranking and weight of the product list. How to save it if it is out of stock for more than 14 days? This situation is more troublesome, especially for sellers who ship by sea. There is a problem in the stocking plan. Once the goods are out of stock, it will take two weeks or more.
1. Rebuild according to new products
Do not continue to stimulate the old products.
Like two peas, remake a new listing and then merge into a new listing, inheriting the cost-effectiveness of re-promoting the original Review as a new product. New products have a support period and review support, making it easier to promote.
Here's how it works: first make a new listing that's exactly the same as the original, then send the replenishment FBA directly to the new listing, so you don't put your inventory on the old link.
2. Variant merge
After the goods arrive at the warehouse, merge the old and new variants. The old listing will have the inventory adjusted to zero, the foreground will not be displayed, but the original Q&A and review will be moved to the new listing.
According to the rules of the Amazon platform, sales, conversion rate, evaluation stars and number, total sales, etc. are the most important factors that affect the weight of Listing. Therefore, in order to restore the sales and ranking of Listing, sellers need to start from the above elements.
3. Calculate replenishment through software formula
In order to avoid being out of stock again, sellers can use the software to calculate the quantity and time of replenishment, and calculate the quantity purchased and stocked according to the seller's product sales volume and custom formula.
For example, if the plan is on the road, the purchase is on the road, the first journey is on the road, the logistics is on the road, the logistics timeliness, the sales analysis within 30 days and other variables, the order time and order quantity are given, and the out-of-stock rate is controlled within 1%.
Article source: Forex Forex