For Amazon sellers, market sales in the peak season are very important every year, and there are many sellers who show that the market sales of Black Friday and Cyber ​​Monday play a crucial role in the revenue of these people, so Amazon sellers before the peak season. What needs to be done? Today, the little fox will start to talk.

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1. Master past sales and pricing

In the face of peak seasons such as Black Friday and Cyber ​​Monday, it is recommended that sellers review the sales in recent years and study the sales records of previous years. Through research, they can know the historical low and average prices of commodities. According to the sales volume in previous years, you can organize and plan the quantity and price of products required for Black Friday Cyber ​​Monday.

2. Make a product sales promotion plan in advance

Sort out all the products on the platform, and formulate the optimal discount plan for each product based on historical market sales and competitor product information. You should think about all this in October, instead of waiting until Black Friday and Cyber ​​Monday. To decide, it is definitely too late, or it is recommended to make a sales plan in advance, and prepare in advance to reserve a long time for yourself.

Here, the editor would like to remind all sellers: In the week before "Black Friday and Cyber ​​Monday", some sellers will hold promotional activities, sell their products at low prices, and clean up the products that previously occupied the inventory, and the whole situation will appear. The price disparity in the market will be relatively large, so it is recommended that sellers can increase the price of products by 10-30% before Black Friday. , and then sell it at a reduced price, or even sell it for the lowest price, so that buyers can feel the discount of the product, and they can also make some profits when they roll in.

3. Pay attention to inventory and avoid out of stock.

In the past two years, the world has been affected by the mask incident. All shopping has been transferred from offline to online, which has improved the entire online purchasing power. Especially in the peak season of big special activities such as Black Friday and Cyber ​​Monday, the sales volume will increase sharply, and even some slow sales. Product sales will reverse.

In the face of this peak season, sellers need to consider whether their stocking volume is sufficient? Prepare in advance to respond to the inventory, you can purchase according to the previous monthly sales, and the number of stocks in peak season can be increased. Maintaining inventory is one of the most important aspects of peak season. When large traffic comes to the store, there is no inventory, which will make sellers How many orders are lost, we can imagine! Therefore, it is necessary to always pay attention to the inventory situation to avoid out-of-stocks.

Fourth, do a good job of logistics and transportation plan

During the peak season, the sudden increase in orders will cause a series of transportation problems. Due to a series of problems such as the mismatch between the distribution capacity of the market and the online shopping demand, it will eventually lead to delayed delivery or buyers unable to receive the purchased products on time. All Amazon sellers can consider in advance the situation of Black Friday and Cyber ​​Monday, and think about countermeasures in advance to ensure timely delivery during the period. Here, the editor recommends that sellers can transport in different stages and multiple logistics transportation to avoid user dissatisfaction and sales interference due to logistics problems.

5. Optimize Listing

Optimization is to make products better displayed in front of buyers. How to optimize listings so that buyers can directly click on products after keyword searches? Sellers need to pay attention to the following points:

Product Title : The title of the product that describes the product itself and is easy for consumers to understand through the format of brand name + product name + product features/model + applicable scene or character description; the title should preferably be controlled within 200 words , the title is the most important search item inside and outside Amazon, and it is also an item that consumers can understand at a glance. Therefore, even for similar products, it is very important to do a good job of variation, and to set exclusive titles by category.

Product Image : Online shopping is mainly visual shopping, high-definition pictures will give buyers a different experience, so the quality of the picture must be guaranteed. Generally, the main image is the first image on the product detail page. Secondly, there are detailed pictures: display the product from multiple angles, which can be the second to fifth pictures. Finally, it can be a detailed picture, a clear display of the materials of the product, etc. So don't look at the small pictures, there are also requirements for what kind of pictures each location is.

Bullet Point : Highlights important or special information about a product, and buyers rely on product bullet points to understand important product features. Because a maximum of 5 items can be filled in, the main points of the product can also be called five-point description.

Product Description : Learn about competing products, analyze product highlights, provide more detailed product information and details, describe concise and pertinent, and highlight keywords.

6. Optimize PPC

All of the above have been adjusted. Finally, we should pay attention to the optimization of advertisements. During the peak season of Black Friday and Cyber ​​Monday, how can sellers not place advertisements? Exposure of products through advertisements attracts a large number of visitors to browse the store, so advertisements are very important during peak seasons, so sellers need to optimize the content and materials of advertisements, and make the product itself to the extreme. After entering the store, sellers can Direct purchase conversions.

Before the peak season of "Black Friday and Cyber ​​Monday", you can use Saihu ERP to manage Amazon stores. If you are an Amazon, use Saihu ERP, so that you can see every data clearly, manage every process well, and count every time accurately. For a penny, make business easier! At present, new users can get 3000 orders for free when they register. Come and experience it~