Amazon's membership day has ended. In this consumer carnival, several sellers are happy and some are sad. According to Amazon's data, the overall sales volume of this year's membership day is good. 1. The sales of over 500 brands have doubled. 2. That day The number of products sold globally increased by 50 million compared to last year3, and the activity of Amazon members in China reached a new high.
Regarding this year's Amazon membership day, people in the circle have their own ideas. According to this data, Xingtaohui believes that cost performance is still king. On the membership day, nearly 50% of the products sold for less than $20, only 5%. The price of the products is over 100 US dollars. Under the environment of inflation, even buyers who just need products will choose to wait and see. Members come from Japan to rely on low price discounts to attract customers. Too high product prices will be counterproductive.
Xingtaohui found that in the purchase of products, household and outdoor products have become the main force of consumption this year, and electronic products and seasonal products are also in high demand abroad. The sellers of such products mainly focus on practicality, and the demand has always been Existing, the seller's competition point is reflected in the cost-effective. Based on this year's sales data, Xingtaohui analyzes and recommends three categories of Amazon's hot-selling products for you:
1. Electronic products
The competition in the consumer market of electronic products is becoming more and more fierce, which is also a good thing in disguise. In recent years, the demand for electronic products in Europe and the United States has been increasing. The demand for electronic products in the United States was relatively stable last year. Electronic product sellers can increase Big investment in Amazon.
2. Household, furniture products
American families also have a rigid demand for furniture and household items. Under the influence of many factors such as the national conditions of the United States, consumers are still enthusiastic about office furniture and kitchen supplies. According to the data of the US logistics platform, the consumption of furniture products is still growing. If sellers want to continue There is still an opportunity to improve profit margins and identify the subdivision track of the home category.
3. Outdoor products
Consumer research shows that nearly 90% of consumers have high enthusiasm for outdoor products. This year, the demand for outdoor products on membership day has suddenly increased. Among them, leisure tables and chairs, umbrellas, barbecue grills and other products have the best sales, although the current demand is relatively high. However, consumers' requirements for cost-effectiveness are becoming higher. Xingtaohui reminds sellers to arrange products with high cost-effectiveness in advance.