To put it bluntly today, it is an era of reading pictures. Of course, it is a beautiful and specific picture that can attract consumers at first sight. The competition for Amazon sellers has also risen from words to pictures.
Regardless of whether the seller takes the picture himself or hires a professional team to take the picture for him, the quality of the picture cannot be ignored. Moreover, pictures can also play a very important role in the SEO of sellers. If you don’t believe me, just read on!
First of all, the seller must understand the most basic, that is, Amazon's requirements for pictures, which is entry-level knowledge!
When creating product listings, Amazon has these requirements for images:
✦ 1000px by 1000px square image
✦ Use 85% of the frame
✦ Save it as JPEG, TIFF or GIF
✦ Save it as RGB color space
The main image is the first image that appears to the buyer, so it must be clear, specific, and free of other superfluous elements.
That's why the background has to be completely white and the product needs to take up 85% of the image. It is also worth mentioning that the main image needs to be at least 1000px, so that it can be clearly zoomed in and out because it can achieve the zoom function.
But there is another point that is very easy to be overlooked by the seller of the image naming problem.
In fact, at the beginning, Amazon had requirements for image names: Amazon ASIN, JAN, EAN, 13-digit ISBN or UPC
But many sellers do not follow this point, in fact, it should not be. Because in fact, the picture is also part of the seller's listing. Writing your ASIN or UPC means that the image belongs to the seller, belongs to Amazon, and has a certain weight on the image search engine.
The most prominent is that on Amazon's mobile terminal, consumers can search through pictures, and the correct naming can make it easier for consumers to find your products.
99% of sellers in the US use Amazon ASINs, or use 13-digit UPC codes.
For example: (file name: AmazonASIN.JPEG)
Types of product listing images
Parent SKU main image
The first photo the customer sees is the parent image. This is the image that appears in search results when a customer is looking for your product. Amazon wants to ensure a good buying experience for potential customers, so their requirements for the first photo are very strict. Sellers must also remember!
Variant SKU image
Variation SKU images must be used when sellers have products in different sizes or colors, this is especially useful when sellers are offering variations in different colors and patterns. Because customers can see what each color looks like.
In fact, this requirement is similar to the requirements of other pictures, and the seller can follow the minimum standard.
Display of other pictures
In addition to the main picture, there are 7 pictures behind the seller. These pictures have a white background, so the seller can display it according to the characteristics of the product! Using these images, sellers can build more trust with potential customers and sell products better.
Product benefits highlighted image
Sellers can stand out from competitors by letting buyers know the material of your product with an image. This silent presentation lets customers understand the benefits of your product, and it also hits their pain points precisely and encourages them to place orders faster.
Images that demonstrate product usage scenarios
Customers want to see how sellers' products are used. Because Amazon's online shopping can't provide physical trials like physical stores. Therefore, sellers need such pictures to enhance their confidence. For example, the image of the mockup using gloves below shows customers the usefulness of the product and gives them more confidence in purchasing the product.
Image of competitor analysis
This kind of picture is actually quite rare. Competitor analysis images allow sellers to demonstrate an advantage to sellers and answer their questions without text, such as, why is your home more expensive than others, and what are your products more than others? As sellers, we know that customers want to shop, they want the best value for money. And we can tell them, by comparing the product with other merchants, that choosing us is the best fit!
Product List Video
Some sellers have registered their own brands and can display products in more ways, such as through videos. The first method is to show the product more specifically, 360° without dead ends, and the second is to describe the usage scenarios of the product in a more creative way, so that users can say: I rely on it, so awesome. Shopping impulses like this one.
Here I just briefly introduce some points that sellers can optimize on their own. Regardless of whether the seller takes pictures by himself or hires a team to take pictures on his behalf, he still hopes that the seller can know what kind of pictures they need and how to convey the advantages and characteristics of the product. Instead of taking a picture every time, it seems a little wrong, but I don't know what's wrong.
I hope everyone can optimize the pictures well, and the season is on sale!