Prime Day is the highlight of Amazon's operations in the second half of the year, and many Amazon sellers around them have begun to actively prepare for the battle.
But in the process of preparing for Prime Day, many Amazon sellers have suffered losses in the replenishment/delivery link in the past:
There is not enough stock, there is no storage capacity to enter the warehouse, I want to show my strength and put more new products in the peak season, but I am suffering from the restriction of entering the warehouse and I don’t know how much I need to prepare. , all the hard work earned in a year is inventory
In the face of the above problems, don't worry, let's teach you how to deal with it and easily face the peak season.
Open Amazon Seller Central
See available storage capacity ahead of time
Open Amazon Seller Central and find Inventory – Inventory Planning .
On the Inventory Planning page, find the Performance menu bar.
On the Inventory Performance page, you can view your available storage capacity.
Here is a tip:
Available Storage Capacity = Current Storage Limit – Current Usage – Shipments Created But Not Shipped – Shipments In Transit – Shipments Arrived at Amazon Fulfillment Centers But Not Yet Inbound
It should be noted here that if you have a shipment that has been shipped but not yet shipped, you no longer need to ship this shipment. Remember to cancel the shipment plan in time, because this shipment will occupy your space. Available storage capacity.
Plus, we all know Amazon will adjust inventory storage limits based on your historical Inventory Performance Indicator Score (IPI) and available fulfillment center capacity .
Warehousing restrictions apply if the Inventory Performance Indicator score is below the site's Inventory Performance Indicator threshold.
The following four categories of recommendations can improve inventory performance metrics:
Avoid redundant and out-of-age inventory.Maintain adequate inventory to meet 30 to 60-day expected sales Maintain a properly balanced inventory level for 90 consecutive days to increase [Sell Rate] during this period Inventory in saleable condition ensures top sellers [in stock] to increase sales
Take advantage of promotions
Clear out low-profit or low-selling items
In order to optimize the inventory space in the peak season, to clean up redundant inventory, you can use Outlet Deals, price promotions, advertising promotions and other promotional methods to set aside more storage space for products with good sales and high profits.
Lightning Deal is a limited-time, short-term high-traffic display event.
Items participating in the Lightning Deal will be displayed on the Amazon promotion page for a limited number of hours, and the original price will be restored when the time expires.
The products participating in the seckill include the exclusive Today's Deal page, the product list page of the search results, and the product details page.
Four steps to create a spike:
In the "Advertisement" drop-down menu, click "Seckill > Create a New Promotion > Select the product in the Lightning Deal recommended list > Click Select" to select the product that needs to be created.
Select the time period for creating a Lightning Deal by selecting "When you want to launch the promotion > Continue to the next step" on the Schedule Promotion page.
After selecting the product and time period to create a lightning strike, enter "Promotional price > Discount per item > Confirmed participation (number of products participating in the event) > Continue to the next step" to set the lightning strike parameters.
Check the seckill information you created, and after confirming that it is correct, you can click "Submit Promotion" to complete the seckill creation, and wait for Amazon to pass the seckill review.
Clearance Sale: Promotional offers placed on the Outlet page for a limited time (usually 2 weeks).
It is a promotional method to clear backlogged inventory, helping sellers effectively increase exposure and quickly clear backlogged inventory.
2 steps to create Outlet Deal:
Click on "Create Clearance Sale" at the product listing
Set the promotion according to the recommended price and complete the creation (the campaign start/end date is automatically set)
In addition to the above methods, Amazon sellers can also consider publishing discounted product information on social software discount groups in the corresponding countries, or cooperate with online influencers (KOLs) on social networking sites to bring goods .
In addition, you can also use Amazon's own Social Media Promo Code , which can create more targeted promotions, which can be used for exclusive pages, or can be combined with Amazon Affiliate and Amazon Influencer Marketing for efficient off-site promotion. drainage. #3
Inventory quantity planning
Get ready for the peak season
After understanding your own storage restrictions and completing the operation of clearing unhealthy inventory, the next important thing is to plan the inventory quantity, prepare the goods reasonably in advance, and smoothly deliver the goods to the Amazon warehouse according to the specified time.
According to the listing of their own products to distinguish the priority. The main products and main color categories should be properly stocked, and the rest of the secondary categories should be carefully stocked, and the inventory data should be estimated according to a certain quantity ratio. Analyze the hot-selling period of the corresponding hot-selling category. Adjust the stocking cycle and stocking quantity. Always pay attention to the automatic replenishment reminder in the Amazon seller's backstage to prevent the risk of out-of-stock.