What are keywords? It is a customer's definition of a product. When the same keyword is searched many times by many customers, it gradually defines a wide range of cognition. Keywords are closely related to consumer searches, and are the most direct and matching traffic source for Amazon sellers. So how to filter out explosive products by keywords?
First of all, all cross-border people should memorize the three major elements of explosive product selection:
1. Keep up with hot topics, and there are traces of explosions.
A popular product itself is popular and can also bring traffic to the store, and popular products are generally related to seasonality and festivals. For example, the popularity of selling swimsuits in winter is obviously not enough. Although customers in the southern hemisphere will buy them, it is very difficult to become a popular item in the store.
Second, make differentiation, small differences also have big outbreaks.
Simply copying popular models is difficult to succeed. For the same product, other sellers have already sold very high sales, and future generations cannot guarantee that they can surpass their competitors with a new product. Through data analysis, refining the keywords of hot-selling products and making differentiated products is the way to success.
Third, the conversion rate, the survival of the fittest steering wheel.
Products with high click-through rate and low conversion rate cannot bring the expected returns to the store. If you want a high product conversion rate, you cannot make products that can be seen everywhere in the "big road goods", and you can accurately target people by analyzing keyword data. , to improve the advertising effect.
Keywords are the most decisive factor to reflect whether a product can become an explosive product, and it is also the most important part of the product title. At the same time, it can also reflect the seasonal and festive consumption demand of customers. If the keyword ranking of the product has risen rapidly in the past week, it means that the market demand is rising rapidly. Cross-border sellers can analyze the data of previous years and adjust their keywords for similar products. The essence of keyword selection is to find highly popular market segments through highly popular keywords, providing inspiration and direction for sellers to select products.
So how to select products by keywords?
1. Monthly keyword search volume
Monthly search volume refers to the number of times a keyword is searched within a month, which directly reflects the market demand of users. The analysis of search volume should take horizontal comparison (comparison with other related keywords) + vertical comparison (comparison of search trends).
2. Monthly keyword search trends
Search trends can reflect the life cycle, seasonality, and festive consumption demand of a category of products, and provide reference for sellers in stocking, promotion, advertising, supply chain, etc.
3. Product price range
Knowing the proportion of products in different price ranges for the same keyword can clearly reflect consumers' acceptance of prices, which price range is more likely to become a hit, and the degree of competition in different price ranges.
After a round of keyword analysis, after finding a suitable product that is likely to become a hit, you must first optimize the copy, main image, video, and A+ page according to the data. After finding the right direction, you can increase the promotion efforts, especially It is a seasonal hot-selling product and a big holiday product. Sellers should use the sufficient cash flow on hand to seize the flow and complete the final transaction conversion. During this critical period, sellers should at least ensure that they have cash flow for at least 3-6 months. , so that you have food in your hands and don't panic, you might as well try bean paste buns – cross-border e-commerce loans to quickly solve capital turnover problems such as insufficient budget.
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way of participation
Method 1: Privately poke Dou Xiaobao to recommend an account manager for you
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Method 3: View through the Amazon Merchant Backstage→Growth→Lending page
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