You're shopping for a snack for movie night, make sure to bring all the essentials — candy, cookies, and some bubbly stuff — and wash them all. When you finally fire up Netflix, you realize a scary truth: you forgot your popcorn! It would be nice if the grocery store sold movie supper bundles – that way you could grab a package and not forget anything.
As an Amazon seller , you can create this convenience for your customers. In this article, we'll cover what Amazon bundle listing is , how to bundle up on Amazon , and more.
What is an Amazon Product Bundle?
An Amazon product bundle consists of two or more complementary products sold together in a single listing. Offering value and convenience, customers can get everything they need with one click.
Bundled products aren't just for big brands. Third-party sellers can bundle popular products and leverage existing brand awareness to promote their own unique brands. Using this method, you buy other brands' products at wholesale prices, create a unique UPC code, and package them together under your own brand name.
How to create a bundled listing on Amazon?
One of the main requirements for creating a bundle is that it must be a new list. You cannot combine multiple listings into one bundled deal. With the following steps, you will learn how to bundle in Amazon listings:
1. In the eyes of Amazon, the entire bundle is considered a single item and requires a unique/UPC. To fix this, you can submit a GTIN waiver, which allows you to create a listing without a new UPC. If all products are from one brand, use that brand name when submitting an exemption request. If not, you can list the bundle as generic. These requests are usually approved quickly, but can take up to a few days. In the Inventory section of your Seller Central account, there is a GTIN Exemption Status link that you can monitor for updates.
2. Once this is done, you need to go to your Seller Central account and click on "Create New Listing".
3. You should now be able to create a list with all features as usual. However, you should be aware of some bundle-specific requirements.
Amazon Bundling Guide
Now you know how to create a bundled listing on Amazon. But you need to keep in mind some of Amazon's guidelines. A full list of bundling requirements can be found on Amazon's bundling policy page, but we'll break down the main ones you need to be aware of.
What product is suitable?
Amazon bundling policy includes:
Amazon bundles must contain highly complementary items. The main product cannot be from the video game category, nor can it be a book, music, video or DVD (BMVD) product. You may only include a video game or BMVD product as a secondary product if it complements the primary product. Duplicate products or prepackaged kits do not count as bundles. Don't include generic products (without brand names) because Amazon doesn't want them to be confused with branded products. You can include items from different brands, but bundles should be marked based on the highest priced item.
How to Categorize Bundles
Bundles can only be listed in one category, even if they contain items from different categories. If a bundle contains items from multiple categories, the item category with the highest price should be used.
List page requirements
The product title of your listing should include the word "bundle" and the number of items in the bundle. If it contains only a few items, you can list them in If the bundle contains many items, you can list the main item and the total number of items. When writing a product detail page, the first bullet point must state that the product is a bundled product and list all items individually. Descriptions on product pages must include the fact that the product is a bundled product and identify the product and any specifications. The main image must contain the specific product in the bundle.
How to Make Product Listings for Bundles on Amazon
Each bundle needs its own list. Never try to add variations on an existing product – not only does it violate the TOS, it will be removed at some point, leaving your inventory in limbo.
1. Add products
To start creating your listing, go to Inventory > Add Product. Click to create a new product listing.
2. Choose the right category
Choose the correct category for your bundle. If you have a GTIN exemption, make sure to select the exact category you are approved for.
3. Create the list like a normal list.
Make sure you enter the brand name exactly as listed on your GTIN exemption application (if applicable). Keep these Amazon guidelines in mind as you write titles, descriptions, and more.
The unit count should equal the number of products in the bundle. Bundle title length should follow Amazon's listing policy (maximum length of 200 characters (including spaces). Title should include the word "bundle" and the number of items in the bundle in the product title. (Snow Bundle: Tote Bag, The first bullet on the Knitted Scarf and Gloves (3 pcs) detail page must state that the product is a bundle of "X" items. It must identify all products in the bundle individually. Bundle details The description on the page must state that the product is a bundle. It must identify the bundle's product and specification (model, color, size, etc.).
Sell Wholesale Bundles on Amazon
This unique method of selling wholesale products is easier than creating, sourcing and launching brand new private label products on Amazon. If you already buy and resell other brands wholesale, this is a great way to stand out from competitors who are following the same model.
If you're new to selling wholesale products on Amazon, let me explain quickly. You basically identify a brand that is already selling well on Amazon, open a wholesale account with that brand, and then resell their products on Amazon — all without creating a new listing or launching a new product.
This is a great way to sell on Amazon, although you may have to compete with other sellers on the same listing for the buy box. By bundling together branded products that complement each other, you will have a single listing and you will be the only seller. This is zero competition for the buy box!
Another benefit of bundling: They are more profitable than selling a single wholesale product. That's because you can set your own price without worrying about other sellers undercutting yours. Customers typically pay more for the convenience of a bundle.
How do I find products to bundle?
Like any other business model on Amazon FBA, product research is one of the most important aspects of selling product bundles.
Not only do you need to make sure that the bundled products are complementary in function or purpose, you also need to make sure that these products sell well together.
You may have seen the "Frequently Buy Together" section on Amazon listings. This shows you products that customers frequently add to orders with a given product. In other words, the recipe for the product package.
Tip: This is the same strategy as how to bundle products on Amazon ? With these insights into complementary products, you can create unique bundled product listings to save your customers clicks and money. For example, you can package kitchen tongs and spatulas so customers don't need to order from two separate lists.
Here's how to conduct product bundling research.
Search for "bundle" on Amazon
Sellers offering product bundles will include the keyword "bundle" in the title. very convenient. When done right, this can yield some really nice results. Instead of searching all of Amazon, choose a specific product category and enter the keyword "bundle."
Check out the "Frequently Buy Together" section
Most listings will have a "Frequently Buy Together" section. There, you'll find other products purchased by other customers as well as the current product you're viewing.
Use the product database
Find Amazon bundled products using third-party product databases . When bundling wholesale products, you want to find items that include multiple sellers, as this is a good indication that the brand allows wholesale accounts. If there is only one seller on the listing, it is likely a private label product, so bundling is not an option.
Using this technique, as well as looking at sections that are often bought together, you can find great wholesale opportunities for brands you want to add to your Amazon virtual bundle.
The benefits of product bundling
Amazon product bundles are especially attractive to customers who benefit from a single, value-oriented product. They don't have to jump from list to list looking for free items that match their original purchase. Everything is provided on one page. In addition, Amazon fba bundles provide many benefits for your business:
Increase your average order value
By bundling your products, your customers can purchase multiple products in one purchase, increasing your average order value. For example: instead of buying a pizza blanket, your customers can choose to buy a bundle with a pizza pillow.
Reduce inventory waste
Products can be bundled and sold at discounted prices to clear slow-moving inventory and avoid wasted inventory. This also increases your IPI (Indexing Performance Score), which reduces warehouse costs.
Help launch new products
Are you planning to launch a new product? You can bundle it with one of your bestsellers to sell to customers. This cross-promotion reduces your marketing costs while increasing exposure to new items.
Frequently Asked Questions
How to Set Up UPC Code New Listing on Amazon FBA Bundle?
Obtaining and implementing UPC barcodes for your products is a simple five-step process:
Estimate how many barcodes your company needs to license UPC company prefixes or single GTINs Assign unique product numbers Get accurate UPC barcodes for each item Manage and verify UPC product data
Can you change bundle titles on Amazon listings?
The following properties of a bundle ASIN are editable after the bundle is saved: title, description, bullets, price, and image. However, the products that make up a bundle or SKU cannot be edited once saved.
Regardless of your business model on Amazon, you will face competition. That's why you need to be a little creative with how and what you sell. Creating custom product bundles is a great way to stand out from the crowd and give customers what they want, all in one package. Follow the steps above to learn how to create bundled listings on Amazon and generate profits.
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