The order quantity finally came up.

After many times of poor order volume, Amazon sellers finally ushered in a moment of joy and prosperity, and the order volume began to rise. Some sellers even sold more than 1,000 orders on one account in a single day . At that time, sellers no longer competed to be overseas philanthropists, and began to raise prices for some products.

Amazon sellers' order volume picks up

Speaking of this year's order volume, many sellers directly said that they "don't see it", and this year's peak season is not very busy. Throughout the year, except for Membership Day, Black Friday Cyber ​​Monday and other peak seasons that should have been huge sales, none of them have delivered satisfactory results. However, in recent days, sellers have made different voices.

Many sellers reported that Christmas is approaching, this year's peak season is coming to an end, and the order volume has begun to pick up. "The traffic of the three accounts increased significantly, and a single account sold more than 1,000 orders a day." A seller said.

Coincidentally, many sellers also reported that the order volume has started to rise recently. Although the order volume has not increased much, compared with the order volume of Black Friday Cyber ​​Monday, they are already satisfied. Some sellers compared the order volume during Black Friday and Cyber ​​Monday and found that the order volume has increased by about 20%.

However, not all sellers can encounter this situation of rising order volume, and it depends on the category sold. Judging from the feedback from the above sellers, most of the products sold by sellers with increased order volume are Christmas peripherals, such as Christmas trees, Christmas hats, greeting cards, etc. The order volume of sellers in other categories has not changed significantly.

The situation reported by many sellers on the European website is contrary to the above-mentioned sellers’ explosive orders. They bluntly stated that the recent order volume did not increase, but fell sharply. Some sellers said, why is the order volume of others rising, but my order volume is declining?

"Thousands of thousands of stocks can't be sold at the floor price, and they are already ready to be discarded." A seller said. It is reported that in the first three quarters of this year, many sellers have high expectations for the "money journey" in the fourth quarter, and have prepared their inventory as in previous years. Many sellers hit hard.

A large amount of inventory prepared can only stay in the warehouse steadily, but Amazon has recently announced that it will increase storage fees , including overage inventory surcharges, storage utilization surcharges, and monthly inventory storage fees. This means that once the seller If you use FBA to deliver goods, you will start working for Amazon.

Not only that, but many sellers also reported that there are more and more places where Amazon ads can be placed, and the cost of products involved is also more and more detailed . If sellers want to obtain better order volume and ranking, they need to spend more. The extra cost also corresponds to the saying that Amazon makes money and Amazon spends it.

And will sellers be willing to work for Amazon? Obviously, no. Chinese sellers have already taken measures to deal with the rising fees on Amazon. They no longer strive to be philanthropists and start raising prices for some products.

Some sellers bluntly said that they suddenly found that on Amazon, the products were sold at a low price, but after a price increase, the order volume increased instead. Some sellers tried to directly increase the price of the product by US$9 at one time, but found that it did not have any impact on sales, and it was still the same as usual. From the seller's point of view, keywords have rankings, and price increases will not have much impact on product sales; if there is no ranking, the price will spiral to the floor and sales will not change at all.

Coupled with the impact of US inflation, price increases have become the consensus of many sellers. When consumers purchased products on the Amazon platform, they found that the price of the same product purchased earlier this year was $17, while the price purchased in December was $53, an increase of more than 30%.

In addition, in addition to many sellers who sold out during the previous peak seasons, they are still facing the most troublesome problem, that is, the return rate soared after Black Friday and Cyber ​​Monday. Think about how happy the seller was when the order was blown up at that time, and how heavy the seller's mood is when he returns the product later.

After Black Friday Cyber ​​Monday, U.S. Online Shopping Returns Hit $279 Billion

Once the annual e-commerce platform promotions are over, sellers will inevitably experience the most troublesome problem, that is, large-scale returns from local consumers, and this situation seems to be more serious this year.

According to eMarketer data, the amount of online shopping returns in the United States this year will reach 279.03 billion US dollars, an increase of 8.4% compared with the same period last year, and this figure is more than twice that of 2019. Among them, the amount of returned goods from the third-party market reached 43.5 billion US dollars.

In terms of categories, the women's clothing category seems to be one of the categories with the highest return rate. Amazon sellers in the skirt category said that the return rate has reached about 40%, and the return rate of some subdivided categories below the skirt is still more than 60%. From the perspective of sellers, the high price of commodities and some consumers following suit are important reasons for the intensification of returns.

After consumers return the products, the unsellable rate of these products is even higher. After many products are returned, there will be label wear, packaging damage, etc., and sellers can only mark these products as unsellable products. But for sellers, product returns cannot be sold, which means that these returns will become the seller's cost, and the seller's profit will also be swallowed up.

Some organizations predict that after the Christmas season this year, the return rate will surge by more than 70% compared with the same period last year. Some Amazon sellers have calculated that the return rate of their stores in the past six months has been 17%, but recently the return rate has sometimes reached 60% in a single day. Considering the need to bear the cost of returning the goods, the seller can only choose to refund, and of course the goods cannot be collected.

The reasons for consumers to return products are even more strange to sellers, such as: the effect of the wig is not vivid enough, the tempered film is crooked and needs a refund, and the USB light is used up and the light is broken and needs to be returned, etc., which have made many sellers powerless Make complaints.

In fact, this kind of large-scale returns does not only appear on the Amazon platform, and many independent website sellers are also facing the same situation. Take the well-known SHEIN as an example. According to relevant data from Guangzhou Customs, the value of its products returned to the bonded warehouse in Nansha, Guangzhou in 2020 is as high as 5 billion yuan, and this value will increase to 7 billion yuan in 2021 . Under the revenue, these return rates obviously do not account for a large proportion.

Unlike many small and medium-sized sellers, SHEIN has a more direct way to deal with these returns, which is to donate to local charities or sell directly to local factories. However, for many small-scale sellers, this way of handling May not be implemented.

For sellers, some professional second-hand commodity clearance platforms can be used to process returned products. Of course, in order to reduce the return rate, sellers need to fundamentally solve the problem, first of all, to provide products that meet consumers’ psychological expectations, and to keep pictures, listings and products consistent; second, when the products are sold, provide zipper bags, Put spare labels, etc., in order to achieve the purpose of reducing the return rate.