In 2022, e-commerce live broadcast is the strongest track for dividends in the current cross-border e-commerce industry and a new outlet for traffic. The inclination of platform resources, the strong investment of brands, and the establishment of users' minds are all contributing to its rapid growth. But there are still some sellers who still have questions, is Amazon Live really necessary?
It has been a while since Amazon Live was launched. As the model has become more mature and standardized, many cross-border people have begun to deploy live broadcasts to bring goods, and the platform will also provide support for sellers who do live broadcasts. After Amazon conducts the live broadcast, the live video will remain on the live channel and have the opportunity to be displayed in the best position on the homepage. Overseas live streaming is slowly becoming the mainstream. Using Amazon’s live streaming function can indeed give sellers more exposure opportunities for their products. From the data exposed by Amazon, live streaming can fully display the products sold by sellers and the conversion rate of traffic. It is also higher than other traffic.
1. What is Amazon Live?
Amazon Live is the live delivery section of the Amazon platform. You can directly search for Amazon Live through the Amazon search bar to enter. Sellers, media celebrities, Internet celebrities, and celebrities can broadcast live directly on Amazon and live through the Amazon Live Creator app. , the live room will appear on Amazon Live.
2. What can Amazon live bring to sellers?
Compared with selling goods with pictures and texts, Amazon's live broadcast has four main advantages:
1. The content is visualized, which promotes commodity transactions and makes it easier to explode orders!
Compared with the monotonous, one-sided and blunt content of pictures and texts, the live broadcast can more clearly display the products and application scenarios, share the experience of use, and let customers have a more intuitive understanding of the performance, functions and effects of the products.
2. Quick response to questions, all questions must be answered directly into an order!
In the face of user questions, the live broadcast room can answer questions in real time. The anchor can respond to the user's questions faster, from the product try-on, trial-eat, trial, and answer all-round questions. At the same time, from the traditional one-to-one to one-to-one thousand and one-to-one thousand, the service efficiency of the anchor has also been improved.
3. The welfare atmosphere is good, and the value-for-money discounts are fast!
In traditional graphic sales, users can’t see, don’t know, and offer discount information. In the live broadcast room, the host directly tells users the strength of the discount.
4. New entry for traffic, keep live playback forever!
Amazon Live provides a new traffic portal, and the live playback will be permanently retained in the live square. Unlike domestic live broadcasts, they will not be recommended by the system. Amazon's live broadcast playback will randomly appear in the live broadcast square of every user who is watching the live broadcast. Show your live replays in front of hundreds or even thousands of potential customers anytime, anywhere, giving you and your products a new window into consumer discovery.
3. How to make the Amazon Live live broadcast room rank high?
Similar to the nature of the long-term continuous and uninterrupted rotation of the anchor of a domestic treasure, the live broadcast duration of Amazon Live is also critical. It is recommended that each live broadcast should be broadcast for at least 1.5 hours. Because the duration of Amazon's live broadcast is linked to GMV, the longer the seller broadcasts live on the platform, the account can be upgraded continuously. And it should be noted that the live broadcast on different sites will use different languages, the basic oral level is not enough, you need to have eloquence requirements, and you need to understand the product enough to be able to introduce the product fluently and movingly.
The product selection of live broadcast is also very important. The higher the product rating and the greater the discount given, the better the effect of live broadcast will be. Compared with domestic live broadcast, Amazon's live broadcast still has a lot of room for development. If you can grasp the opportunity and grasp the wind, you will grasp the wealth.
Amazon live has now become a new outlet for free traffic and weight acquisition on Amazon! Overseas buyers have developed the habit of live-streaming shopping. Amazon's live broadcast is more about the explanation of intentions, professionalism, products, and scenes. The seller is running through the live broadcast format and confirms the style that fans like. It can expand the coverage of live broadcast through promotion, and can also cooperate with media celebrities to start bringing goods. The live broadcast also increases the exposure of the brand and prepares for future explosions.
Sellers who want to find a high-quality team of anchors, or long-term cooperation with media celebrities, KOLs, and celebrities for live broadcasts, need a lot of liquidity. It is also necessary to find a set of low-input, high-conversion live broadcasts. A certain capital budget is required to support the early live test. However, recently affected by exchange rate fluctuations, rising transportation costs, warehousing and logistics costs, and the recurrence of overseas epidemics, it is inevitable that funds will be difficult to return, and budgets are insufficient, which is urgent for cross-border sellers . Amazon's official loan program partner – Doushabao and China Guangfa Bank jointly launched Guangshangdai (personal version) to assist banks in providing pure credit loans to cross-border e-commerce sellers, with flexible payment and repayment as needed.
Low interest rate, the quota is valid for 1 year, and can be recycled
The annualized interest rate is as low as 8.5%, and there are no other fees.
Flexible repayment, repay as you borrow, no handling fee for early settlement
Support three repayment methods: monthly interest repayment, principal repayment due, equal principal, equal principal and interest within 3 months
Support two repayment methods of equal principal and equal principal and interest for 6 months
Online operation, simplify the process, and arrive at the account in seconds on the same day
way of participation
Method 1: Login and register directly
Method 2: View through the Amazon Merchant Backstage → Growth → Loan page
Amazon live is aimed at Amazon's huge group of precise buyers. Live broadcast is an important bridge to open up the stickiness of buyers. If you don't do it now, when will it be!
If you want to know about cross-border information, cross-border e-commerce loans, Amazon insurance and other related dry goods, please tell Doubabao in the comment area! Doushabao helps Chinese cross-border sellers have smooth and worry-free funds and realize the dream of bursting orders!
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