Off-site promotion skills you need to know for Amazon operations
The competition for traffic on Amazon is becoming more and more intense, so off-site promotion has also become a channel that most sellers pay attention to. There are also many ways to promote off-site on Amazon, but if you want to get more off-site traffic, there are also relatively high requirements for promotion skills. How much do you know about the common sense and skills of Amazon's off-site promotion?
1. The off-site discount is generally 40-50% off, and the conversion rate is generally higher than that on the site. Unless the group placement is inaccurate, the code is temporarily stopped, and the season is not the same, a large number of unpurchased traffic will reduce the conversion rate, so choose Quality groups are very important.
2. There is no way to directly improve the keyword ranking outside the Facebook deal station. Some buyers put keyword hyperlinks to celebrities to increase their keyword rankings, but these will be replaced by celebrities with affiliate links without keyword attributes. method doesn't work. Unless the ranking of single-volume large categories has increased significantly, the reason for the increase in single-volume and conversion rate is to improve the natural ranking of keywords.
3. How to stabilize the ranking?
After the off-site promotion, a 20% coupon will be opened on the site, and the advertising budget will be increased at the same time. Through CPC advertising, the gap of the sharp drop in traffic after the end of the off-site is supplemented, so that the traffic will not fall back to the original level at once, and at the same time, a large coupon can improve the conversion rate. In this way, it will be stable for about a week, and it will be better if it is matched with 1-2 stops. Everyone remember one thing: the purpose of our off-site deal is not to make a deal explosion, and to continue to maintain the sales during the deal period after the end, but the sales after the end have a significant increase than before the deal. To do this One point must be the cooperation of various marketing methods in the station.
4. The purpose of doing off-site:
We all know the general purpose of the routine, I will say the latest one: to improve the rating score! Since Amazon's review rules were revised last year, a large number of buyers are too lazy to write reviews, and just click on the rating to score. The rating is displayed by different labels, such as quality, easy installation, and cost-effectiveness, that's right! Off-site deals with ultra-low discounts can significantly improve the value of money rating, thereby improving the overall rating of your listing! As for how big this improvement is, this cannot be measured, but it is definitely an improvement. For some listings that are hovering between 4.3 and 4.3, this little rating score may be crucial! The most important thing is that this is much faster than we have to improve the quality, and it is completely compliant!
5. During the off-site promotion period, you can cooperate with the real person evaluation. The off-site promotion has increased the order volume. At this time, the evaluation has achieved the effect of diluting the comments. With the safety evaluation, the review can be greatly improved and the conversion will be increased.
About the sharing of some skills of Amazon's off-site promotion, of course, you can find the most suitable promotion method for yourself, so as to improve the effect of off-site promotion and bring more traffic, sales and on-site traffic.
