Looking back on your past operating experience, have you ever experienced a situation similar to the following:
Many products in the testing stage, the order is very good, and the conversion is very high, but when the sellers throw off their arms and make great efforts to replenish a large amount of goods to the Amazon warehouse, the tragedy begins. For example, the seller friend below should also be due to the continuous decline in the order volume, which has caused the storage capacity to drop again and again:
To be honest, many sellers around me, including myself, still empathize with the experience of the above seller.
In my first year on Amazon, I tried a lot of products and of course most of them failed.
Looking back on that experience now, in addition to the selection of products, the lack of operational skills is also one of the reasons for my poor performance.
Therefore, I have also sent a question of soul: in the end, do you not know how to choose products, or do you not know how to operate? The article wants to express: the selection of products is very important, and the operation is equally important!
Let's go back and talk about today's theme: Many products perform well in the evaluation stage, why are they cold when they are sold?
I have exchanged this question with many sellers. Today, I will directly share the "crystal wisdom" of the sellers with you. If you have other opinions, please leave a message to exchange.
We believe that this is mainly due to the two reasons mentioned below:
1. Many sellers rely on tools to select similar products, resulting in fierce competition for new products
Due to the lack of experience in product selection, many start-up sellers basically rely on tools to select the first product. This is understandable. After all, experience needs to be accumulated slowly.
However, this method of product selection undoubtedly brings a problem, that is, if many sellers use the same tools and choose the same target category and standard, they will inevitably choose the same products.
Therefore, at the beginning, when you send dozens of items by commercial express delivery, the market can indeed leave a "a piece of the pie", and your products also have customer needs.
However, with the passage of time, and once there is a big sale, the "tragedy" of the small sellers will follow:
First of all, the big sellers have a way to get a listing up in a short period of time (smashing advertisements, using their own private domain traffic evaluation, etc.), so that several big sellers will quickly occupy the "leading" position of the category in a short period of time. , and gradually squeeze out small sellers who do not have many resources.
"Many small sellers are the source of inspiration for big sellers", I don't know if you have heard of it? Therefore, when choosing products, avoid touching the "overheating" category.
2. Amazon hopes to "make" more money from sellers, "hinting" sellers to increase investment
This is of course the reasonable "guess" of the sellers "the benevolent see benevolence and the wise see wisdom".
This is actually not long after I started doing it, a senior seller in Shenzhen told me, because at that time I always struggled: the products that were selected and tested were OK, and the sales were often not as good as before when they were put on the shelves in large numbers.
This Shenzhen seller was originally from a computer software-related industry and has a rigorous logical thinking, so after hearing about this "reasoning" for the first time, I felt very convinced. He said:
Amazon's A9 algorithm is so advanced, and Amazon is a world-renowned big data company. Can't Amazon recognize the "measurement" idea we use?
At the beginning, when you shipped a small amount, Amazon let you taste the sweetness. When you have confidence in a large number of "replenishment" in the past, the mechanism of their internal algorithm will definitely be able to detect the relevant data.
At this time, their internal algorithms will definitely make corresponding adjustments. Amazon traffic is so precious, the platform will definitely not favor you alone. If you want to make money from Amazon, you must first let the platform make money!
So, what you will find next is that you have to invest more money than you did in the test to get the "equal" return.
I don't know if you, who read the article, have seen similar "theories" before, and do you think it makes sense like me?
It's not my style to only ask questions and not give advice, so Mom's advice is:
1. When selecting products, you can use tools to view data, but try not to rely on tools to select products. If you have supply chain resources around you, you must take advantage of this exclusive advantage!
2. If the product comes up later, you must also control your own inventory. Don't make a "stud" all-in, you can replenish the goods in batches, and control the inventory "risk";
Of course, "inventory management" is not a simple task in any company. Even Toyota, which mainly promotes "lean production", is difficult to achieve "JUST IN TIME" inventory!
However, we have to do our best to do our best! (Amazon advertising tools free registration link:)
Article source: Yijiang mother's cross-border note public account, author: Yijiang mother