I thought that last year's industry reshuffle was the worst, but I thought it was still a cold winter.
"Amazon is like this. It is difficult to do in the early stage, but as long as you stick to it, naturally, the money will be lost."
I used to think that this was just a joke, but now I know after experiencing the real "beating", um, it's too early to laugh…
Sales fell fancy in May
Seller: No one can escape 0 orders!
Recently, there has been a "continuous fall" among sellers. Many Amazon people said with tears that since May, the store's sales have plummeted and hit new lows repeatedly, "nothing to see".
Source: Know everything
Seller A: It has been very bleak since May, sales have been cut in half, and advertising money has not been spent at all. I don’t know when it will be a head.
Seller B: After Mother's Day, the order volume really fell off a cliff. There used to be 50 orders per day for a single product, but now it can't even reach half of the order volume in a day, and there are also peers who have cut prices in-line, and the profits are almost gone.
Seller C: Others have ACOS, at least it means that the advertisement can still be placed, and when I open the advertisement ACOS every day, it is a bar, numb.
As more and more sellers come out to speak up, [Seller's Home] found that the downturn in May has quietly spread to many hot tracks, including auto parts, clothing, lamps and 3C categories. Received a big red performance warning, sales and rankings fell, and "discounts can't save it".
Source: Know everything
At the same time, some sellers also smelled something strange.
According to past experience, March-May is the peak season for Amazon's sales, after which sales decline steadily until July-August enters the off-season.
This year's Amazon has no gold, silver and silver, and even the off-season is a little earlier than before. Such an uncharacteristic situation is really baffling.
Market shrinking? Off-season early?
Seller: Just ask me how much time I have left
Do you think there is a possibility that this year is an off-season…
In order to explore the reasons for the collective decline in sales in May, some sellers made inquiries through the semrush website and found that compared with half a year ago, Amazon's overall traffic dropped by 1/4.
At the same time, according to the data inquired by the editor on Similarweb, compared to March this year, the total number of visits to Amazon in April dropped by as much as 100 million!
In addition to the decline in traffic across the platform, the operating status of Amazon's warehouses is also worrying.
A few days ago, an Amazon warehouse worker tweeted that the total number of Amazon packages has dropped from 75,000 to 50,000 or even less.
Not only that, the whistleblower said that the recruitment of Amazon warehouse staff has been suspended last week. At present, many employees have nothing to do and can even choose their vacation time arbitrarily.
Previously, there were frequent news of Amazon's expansion, but now it has begun to face the problem of labor surplus. Does this indicate the ebb of overseas online consumption?
For the first time since the pandemic, offline retail growth in the U.S. has outpaced e-commerce, according to Marketplace.
With the recovery of the overseas offline retail industry, e-commerce will inevitably suffer. As for whether Amazon can continue its glory, what we can do now is to wait and see.