Provisions for Authorized Representatives:

Sellers operating Amazon's European site need an authorized agent, which is what we often call Odai. However, due to Brexit, if the seller operates a British site, then a British authorized representative is required.

Requirements for Authorized Representatives in Europe

EU Commodity Safety New Regulation Market Supervision Regulation/1020, requires: All products with CE mark must have Oudai located in the EU as the contact person for product compliance (also called the person in charge), except for medical equipment, ropeway devices, civilian objects With the exception of , hot water boilers and lifts, all CE marked goods are subject to this regulation.

All products sold are CE marked and manufactured outside the EU, you need to ensure that such products have a responsible person located in the EU by July 16, 2021. Otherwise, after July 16, 2021, it will be considered illegal if you sell CE marked goods without the information of the person in charge of compliance.

Authorized agents in the European Union do not apply to the product safety regulations in the United Kingdom. If sellers sell in the United Kingdom, they also need to have a British representative, that is, a British authorized representative.

European/English explanation:

What is Odai?

European Authorised Representative (European Authorised Representative) refers to a natural or legal person explicitly designated by a manufacturer located outside the European Economic Area EEA (including EU and EFTA). The natural or legal person may represent the manufacturer outside the EEA to perform specific duties required by the manufacturer in the relevant EU directives and laws.

What is Yingdai?

UK Authorized Representative (UK Authorized Representative) refers to a natural or legal person explicitly designated by a manufacturer located outside the UK. The natural or legal person may represent the manufacturer outside the UK to perform specific duties required by the manufacturer under relevant UK directives and laws.

Responsibilities of the EU Authorised Representative:

1. Manufacturers outside the EU appoint an EU authorized representative/EU representative (EU authorized agent) established in the 30 member states of the EU + EFTA to deal with the governments and institutions of the 30 European countries on behalf of the manufacturers outside the EU.

2. The name and address of the manufacturer's EU authorized representative/EU representative (EU authorized agent) must be clearly printed on the packaging, labels and instruction manuals of CE-marked products imported from outside the EU.

3. The "technical file" must be kept at the EU authorized representative/EU representative (EU authorized agent), and the EU authorized representative/EU representative (EU authorized agent) must keep the new "technical file" of all products affixed with the CE mark. ". According to EU law, it is ensured that it can be provided to the CE supervisory authority in the EU for inspection at any time and in a timely manner. After the latter batch has been placed on the market, its technical documentation shall be retained at the EU Authorized Representative/EU Representative (EU Authorized Agent) for at least 5 years.

4. Establish an "accident prevention and supervision system". Manufacturers outside the EU must establish an effective "accident prevention and supervision system" in the EU, and report product accidents through their EU authorized representatives/EU representatives (EU authorized agents). Assistance with notifications, recalls, etc.

5. The EU authorized representative can also apply for the device registration of the EU competent authority upon the entrustment of the manufacturer.

6. The EU authorized representative can also apply for a free sales certificate for the manufacturer at the request of the manufacturer.

Who needs to apply for Odai?

Under normal circumstances, CE-marked goods imported from outside the EU require an EU representative. Common goods that require CE marking include toys and games, TVs/audios, personal protective equipment, machinery, construction goods, and more. However, it should be noted that sometimes it is not only the products with the CE mark that need Odai. If you encounter problems such as buyer complaints, product safety audits, category audits, etc., sellers may be asked by Amazon to provide Odai information.

After the European generation, if the seller sells on the British station, he also needs to designate a British authorized agent in the United Kingdom.

Under normal circumstances, CE-marked goods imported from outside the EU require an EU representative. Common goods that require CE marking include toys and games, TVs/audios, personal protective equipment, machinery, construction goods, and more. However, it should be noted that sometimes it is not only the products with the CE mark that need Odai. If you encounter problems such as buyer complaints, product safety audits, category audits, etc., sellers may be asked by Amazon to provide Odai information.

After the European generation, if the seller sells on the British station, he also needs to designate a British authorized agent in the United Kingdom.

Directly speaking, the role of Odai is that when there is a problem with the product, you can directly find a contact person in Europe or the United Kingdom, and this person can solve the problem for consumers on your behalf! Therefore, a reliable Odai is very important, it will damage your brand reputation, affect the consumer experience, and even lead to compensation or even closing the store!

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