The basis of Amazon's co-selling: The right to use the listing belongs to Amazon, and the seller who shares the content of the page information of other sellers (photo/title/description/feature/UPC, etc.), the co-seller can only set its own price and inventory quantity, all sellers compete for the Buy Box shopping cart.
Here we can give an example. When seller A creates a product page, other sellers find that the sales of this product are very good, so they also sell this product. There is a situation where different sellers of the same product share the same details page, which is hijacking. Generally speaking, the co-selling products of the seller are almost the same as the products of the co-selling seller, including the brand, appearance, packaging, function, color, size, etc. of the product.
Amazon's catch-and-sell method
How can sellers protect their rights and interests when they encounter Amazon hijacking? Today, I will talk about some of the methods that sellers can take to deal with Amazon hijacking.
Amazon rush to sell – add a logo to the listing picture
The most basic and quickest way to deal with Amazon hijacking is to add the product logo to your listing image when making a product image, and declare to the hijacker that you own the brand and logo. Regardless of whether your products are trademarked and registered, this can reduce some Amazon hijackers to a certain extent.
Amazon rush to sell – add the brand name to the title
Although adding a brand name to the title does not guarantee that your products will not be 100% hijacked, to a certain extent, doing so will at least make hobbyists feel apprehensive when they consider hijacking you.
Amazon is rushing to sell – sending an internal letter warning
When encountering Amazon's hijacking, immediately check who the hijacker is, and record the store name, store link, ASIN of the hijacked product, what products he sells, and other important information, and then go to his storefront and click "" "Ask a question" button to send an internal message to warn him.
Amazon rush to sell – brand filing
Although Amazon acquiesce to appropriate hijacking behavior, at the same time, Amazon has also been vigorously cracking down on infringements. It can be said that brand registration is the most powerful method for Amazon to prevent hijacking. After doing the brand registration, once you are hijacked, you can file a complaint with Amazon as the brand owner, so that Amazon will officially take action against infringing hijackers.
Amazon rush to sell – Brand Gating
Brand Gating is Amazon's first large-scale restriction on brand hijacking. Some sellers say that in a strict sense. Brand Gating is an extension of brand registry, which protects sellers' listings from infringement (hijacking). most efficient way.
If your product is successfully approved by Brand Gating, then selling brand gating products, not only must provide the manufacturer's invoice, and obtain the brand's written authorization, but also require them to pay for each brand, and individual sellers can also apply for Brand Gating, And there is no requirement for sellers to perform brand registration. This is optional, but it is more beneficial to apply for brand gating with brand registration.
Amazon rushes to sell – Test Buy
Test Buy is when a seller buys a competitor's product to "test" the quality of the item and report inferior and/or fake products to Amazon.
For sellers whose products are not branded, Test Buy is the best, and in fact, the only option for reporting counterfeit products. If a seller owns a trademarked item on their own or through the manufacturer, they can bypass the Test Buy process and file a trademark infringement directly.
Before doing TestBuy, you can send an email to Amazon to follow the seller, tell him to file a complaint if he doesn't cancel it, open A-to-Z, and the follower will receive the email
After that there is about a 50/50 chance of removing the product on its own.
The above is the method of Amazon rushing to sell, I hope it will be helpful to all sellers who have encountered Amazon's hijacking. Although Amazon acquiesced to Amazon's hijacking behavior to a certain extent, the platform's permission does not mean that hijacking can intercept the fruits of others' labor!