Novice sellers encounter Amazon's hijacking, use these 6 methods to "discount" him!
08/08/2022
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A problem many cross-border sellers encounter is that traffic has indeed increased rapidly through various channels and methods, but product sales and traffic flow have basically remained unchanged. The overall conversion rate is very low, and I don’t know the specific crux. So what is the reason? How to increase the conversion rate of your product?
First of all, it may be the reason of keywords . When the traffic of products increases, sellers need to analyze the specific keywords from which the traffic comes from. If you set some keywords with high popularity and wide range during traffic drainage, there are also similar products. Product words, there are also some words that are almost irrelevant to our products, the product exposure will definitely increase, but it is not accurate, which will lead to a low conversion rate, so it is necessary to set some accurate key according to the characteristics of the industry. It is recommended that sellers try to choose accurate keywords that are highly relevant to the product when setting product titles, descriptions, and advertising, which will help improve the conversion rate of traffic.
Secondly, the product may not have a prominent selling point , because when customers enter your product homepage, the first thing they see is the picture, title, and selling point. The reason why customers click to browse the product page shows that the main image of the product is still attractive. If the page is jumped quickly, it means that the selling point of the product mentioned in the title cannot effectively highlight the advantages of the product, so the seller may not necessarily Purchased from you, the selling point in the title will be more important than the description of the product below.
Then there is the product price setting . For price-sensitive customers, they generally compare the prices of similar products. Among similar products, if the customers believe that the quality and performance of the products are similar, they tend to prefer lower-priced products; If one seller sets two prices, such as the original price of 100 and the discounted price of 80, and the other seller only sets one price of 80, then customers will be more inclined to choose the first seller’s product, because its psychological You will feel extra benefit. It is recommended that Amazon sellers set two prices when releasing products, which is more conducive to stimulating customers to place orders and increasing product conversion rates.
Finally, there are product reviews . The number of reviews, star ratings, and negative reviews all directly affect customers' purchasing decisions. Amazon is a platform that attaches great importance to customer experience. User evaluations can affect the sales trend of stores to a large extent. Sellers should not simplify product packaging, simplify after-sales service, etc. because of the cost of saving a few dollars. Because these seemingly unimportant details directly affect the customer experience and determine the final product evaluation. When you receive feedback from customers, try to solve it as soon as possible, and the speed of return and exchange should also be fast. The conversion rate of products with a lot of praise will naturally increase.
If the conversion rate of Amazon's products is not high, it is equivalent to wasting the results of the previous drainage and promotion. Therefore, sellers must conduct data analysis in a timely manner while promoting, and optimize the listing accordingly to effectively increase product sales.
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If you want to quickly improve the ranking, weight and sales of products, you can increase the number of orders, likes (rating), store evaluations (feedback), and product reviews (reviews). What should I do? What methods and techniques are there?
1. Evaluate real people, find foreign friends, international students or foreign evaluation teams
Advantages, the weight of the old account is relatively high
Disadvantages, the current market situation, the real account does not select products, so the quality of the account is mixed, malicious refunds, it is difficult to send products, the comments are not timely, and the use of black cards to place orders leads to store abnormalities.
2. Machine brush, automatic registration through software or script to browse and place an order
Advantages, high efficiency
Disadvantages, the risk of the account being risk-controlled is very high, the success rate is very low at present, and it can no longer be used.
3. Self-support account evaluation, realize self-registration, account support, order placement, and purely manual operations by building foreign servers and IPs by yourself.
The advantages, evaluation time and quantity are controlled by yourself, and you can test anytime, anywhere
The evaluation cost is very low, the cost of registering an account is a few dollars, and it can be used for a long time
Don't worry about being maliciously refunded or using a black card to place an order
One device can support unlimited numbers, the model is easy to copy, and a professional evaluation studio can be opened
Our team is specialized in the research and development and incubation of environmental technology for self-supporting accounts. It is now in its 6th year. The environmental construction technology for self-supporting accounts has been applied to all Amazon sites, ebay, wish, Lazada, independent website shoppe, AliExpress, and the United States. Keduo, Ali International, Walmark, mercari and other self-supporting buyer accounts are used for evaluation. Merchants can quickly obtain product weights and rankings by raising their own buyer accounts, freely place orders to increase conversion rates, and upload reviews, ratings, feedback, pictures, and videos. Sellers can place orders anytime, anywhere, or set up an evaluation studio to receive orders from merchants for evaluation.
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