What are the new rules for Amazon Japan in April?The specific details are as follows

Source: Figure Worm

1. Amazon Japan Station April Promotion Festival

Amazon Japan station issued an announcement saying that the April Amazon Limited Time Promotion Festival, 7-day special sale promotion and seckill activity reporting window has been opened, and the event registration time has also been released. Amazon reminds sellers to pay attention to relevant information nodes. The following is the content of the announcement:

Amazon Japan has already started accepting submissions for the April Amazon Limited Time Sale, 7-Day Sale and Lightning Deals. The sales schedule for the Amazon Limited Time Promotion Festival in April is as follows:

April 24, 2022 9:00am – April 26th 11:59pm

Week 1: April 18, 2022 to April 24, 2022

Week 2: April 25, 2022 to May 1, 2022

Deadline for sellers to sign up for the sale:

Week 1: April 18, 2022 – April 24, 2022

7 Days Sale: April 3, 2022

Lightning Deals: April 10, 2022

Week 2: April 25, 2022 – May 1, 2022

7 Day Sale: April 10, 2022

Lightning Deals: April 17, 2022

2. Amendment of Amazon Japan Personal Information Protection Act

Amazon Japan announced on the 14th that with the implementation of the revised "Personal Information Protection Law" from April 1, 2022, when Amazon provides overseas sellers with buyers' personal information, buyers will be notified to overseas sellers must be provided to the buyer.

Specifically, Amazon will provide buyers with the following three points of information↓↓↓

1. The name of the country where the overseas exhibitor is located

2. Information on the personal information protection system of your country

3. Information on personal information protection measures for overseas sellers

Regarding the above, Amazon will create a new program policy on Amazon.co.jp that will take effect on April 1, 2022 this year.

If overseas sellers use the listing service on Amazon.co.jp after April 1, 2022, Amazon will be included in the above-mentioned plan that includes overseas sellers taking personal information protection measures, and you agree to this policy. Revised Privacy Policy Scheduled Update Date: /1.

3. Attention alcohol sellers on Amazon Japan

Amazon Japan station issued an announcement saying that Japan's "Civil Law" lowered the age of majority from 20 to 18 years old, but the drinking age remained above 20 years old. Amazon Japan station released the latest policy requirements for the description and related information of alcoholic products. The following is the content of the announcement:

Changes under the amendment to Japan's Civil Code: The age of majority for young people in Japan will be lowered from 20 to 18 from April 1, but the drinking age will remain above 20.

For this reason, when sellers register new alcohol information in the seller center, including product introduction content (basic A+, brand story) and product description, please do not use words such as "underage", if the following catalog information contains "underage" " or similar wording would need to be amended.

"Legal drinking age must be over 20": no changes required

"Sake for adults/Sake for adults": Correction required: Change "after adult" or "adult" to "over 20" or "over 20"

"The law prohibits underage drinking": Correction required: Change "minor" to "under 20"

The 'old' slogan of the following brewing associations needs to be changed to 'No alcohol under 20'

4. Amazon Japan will hold a "Double Points Event" from May 6th to 12th

On April 8th, Amazon Japan announced today that it will hold a "Double Points Event" from May 6th to 12th. During this period, buyers who purchase 10,000 yen or more through participating discounts will receive double points. , up to 5000 points value for buyer sponsorship.

The announcement shows that to participate in this promotion, sellers need to provide buyers with at least 1% points on more than 80% of the available purchases before April 29, 2022, and maintain the point giveaway during the promotion period.

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