Previously, Amazon US has announced that starting from April 28 , it will impose a 5% fuel and inflation surcharge on the current per-piece delivery rate , because these two aspects have brought great cost pressure to Amazon. In just the past week, Amazon officially announced that starting from May 12 , a 4.3% fuel and inflation surcharge will be levied on the basis of the FBA delivery fee in the United Kingdom, Germany, France, Italy and Spain . This means that the average delivery fee per item in the UK increases by £ 0.1 .

The reason for the increase in FBA fees in Europe and the UK this time is the same as in the United States. First, Amazon’s storage capacity in Europe has increased significantly, opening more than 250 new fulfillment centers, sorting centers, regional aviation hubs and Delivery stations, these moves have significantly increased Amazon’s costs. Second, fuel, raw materials and inflation also pose further challenges to Amazon's costs.

As Amazon said, with its heavy investment, sellers' sales on the corresponding site have also increased by more than 70% . The increase in fees is understandable, but this does not represent all sellers. In fact, after the epidemic, platform bans and Due to a series of influences such as the situation in Russia and Ukraine, the operating conditions of many sellers are actually not optimistic. We often say that the "leftover" is king, and even many big sellers have been forced to close down. It is conceivable how many small and medium-sized sellers have left the market this year.

The house leak happens to rain overnight. On the one hand, the platform fee rises, and on the other hand, the service provider also increases the price. It is said that since May 1st , many shipping companies have increased their surcharges. The adjusted price is based on the unit of FEU ( 40 -foot standard container), and an additional fee ranging from 1,000 to 2,000 US dollars will be levied . Based on the increase in freight rates, it is approximately equivalent to 10% to 20%. Including COSCO , ONE , Evergreen, Yang Ming, HMM and other shipping companies are among the price increases.

For a long time, the status of platform sellers has been very embarrassing, and most of the time they can only "obey what they say". There is no way to do this. There is a saying that since we can't make rules, we must adapt to the rules. Therefore, the safest way to be an Amazon is to learn the rules, follow the rules, and use the rules.

It is an indisputable fact that FBA fees have risen across the board, but Amazon will never forget to give you another candy every time it hurts you. When the FBA rate of the European station was raised this time, the platform also launched various fee promotions and discounts to reward sellers, including a 20% European Fulfillment Network ( EFN ) fee discount, a 50% Amazon partner carrier program fee discount, clothing / shoes Boots / Handbags category sales commission promotions and Polish mall sales commission promotions, etc.

Amazon Prime Day in 2022 is getting closer and closer, and I hope that sellers will not let the platform's policy changes disrupt the plan, focus on yourself, and prepare for the battle!