Recently, Amazon UK announced that it will ban self-delivery sellers from listing certain age-restricted knives from May 19.
According to the newly revised Offensive Weapons Act in 2019, the use of blades in private places, including offensive knives such as chef knives and kitchen knives, requires age verification, and Amazon UK will no longer allow self-delivery sellers to be listed on Amazon UK. Certain age-restricted knives.
Stop selling! Off the shelf! Mandatory! The compliance of cross-border e-commerce platforms is becoming increasingly strict. Among them, both veteran and novice sellers are often caught on pins and needles due to product compliance issues. Product compliance is key to ensuring buyer safety and sellers a smooth transaction. In response to the problem of product compliance management by sellers and friends, Amazon's latest product compliance operation tool – "Manage Your Compliance", sellers can use this tool to view the ASINs that need to be reviewed and quickly upload compliance Document or submit an appeal, track review status, and view review feedback.
Amazon's large-scale operation is a systematic project, and all links are interrelated, and any problems in any link may lead to the collapse of the building. With the continuous improvement of Amazon's rules and seller tools in 2022, Amazon will form a situation of "good money drives out bad money", and sellers with "hard work" will win. The final result is the embodiment of various comprehensive capabilities. This "hard work" includes several important factors:
1. Products with brand texture and high cost performance;
2. Efficient and strong supply chain capabilities;
3. Operation talents who have a deep understanding of the rules of the platform and master the laws of operation
4. Possess strong internal organizational and management capabilities.
Notice! From May 19th, products like Amazon will be banned from the shelves. Master these skills and double your operational efficiency
What is "7-point selection and 3-point operation"?
When doing cross-border e-commerce, the first question to think about is what do I want to sell? This is one of the most asked questions by new sellers. Amazon is a platform that needs high-quality products and popular products. One popular product is better than ten mediocre products, and the operation energy is saved a lot.
Keyword search display results, domestic e-commerce companies such as Taobao display as many as possible. Amazon, on the other hand, only displays 7 pages of more than 30 product information. Under this kind of traffic distribution rules, there will be free traffic only when there is natural ranking, and the conversion rate is a very core factor among many factors that determine product ranking. Therefore, if the selection is in place, it will be easier to get free traffic. .
Amazon is a platform with listing as a carrier for open traffic, while domestic e-commerce is a closed-loop traffic mainly for stores. The difference between them is that buyers will see a large number of competing products on Amazon’s product details page. , buyers see different products from the same seller. Therefore, if the selection of products on Amazon is not in place, the homogeneity is serious, and buyers who are led to the details page may end up buying competing products from their peers.
The core purpose is to "reduce traffic costs – improve traffic efficiency". It is recommended that sellers and friends spend more time on the selection of products, it is inevitable that the ineffective selection of homogenized price wars will be avoided. Once the selection is in place, the operation will be much easier. Of course, when selecting products, pay attention to the platform's restricted products and product compliance.
The above is the article brought to you "Attention! From May 19th, products like Amazon will be banned from the shelves. Master these skills and double the operational efficiency."
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