Recently, some sellers broke the news that they received a small red flag from Amazon, warning that the account was at risk of being deactivated. The email mentioned that the seller violated Amazon's code of conduct by influencing customer ratings and reviews and manipulating sales rankings. After the seller found out the Asin who violated the regulations, he found that the sales of the listed listing that was warned had been bad, and there were only about 20 comments in total, and the so-called "affecting customer ratings and comments, manipulating sales rankings" was just released. At that time, I swiped 4-5 orders, and the later ones were all natural comments.
In fact, before and after the peak season every year is the peak period when Amazon vigorously controls, punishes reviews, and swipes violations of orders. There are not a few sellers who receive warning emails. There are even sellers who have not received a warning letter. The platform notices the closure of the store——
"Because the seller's account has maliciously manipulated comments and violated the regulations of the Amazon platform, the circumstances are bad, the seller's account has been suspended, the funds cannot be transferred, and the data will be deleted."
In addition to warning violations and closing stores, Amazon is also carrying out a large number of actions to delete reviews.
Recently, some Meiya sellers reported that reviews have been dropping since October, and reviews of a product have dropped even more in recent days, and whether they are looking for reviews or reviews with pictures, they have all been deleted by Amazon. Lost.
Seller A: Yesterday, a product dropped more than 30 reviews.
Seller B: 8 of the 16 comments have been dropped, and almost all of the comments with pictures have been dropped. Many of them are still from three or four months ago. Are you crazy?
Seller C: There are fifty or sixty reviews in total, and there are only five or six reviews, and now there are fifteen or sixteen!
Amazon will suddenly have this wave of operations. In addition to the rules that explicitly prohibit irregular comments manipulation, it is also related to the recent issue of Amazon being frequently named by foreign media for false comments. According to the data analytics firm, about 42 percent of Amazon's 720 million reviews assessed from March to September contained unreliable reviews.
From the seller's point of view, it is unexpected to face Amazon's ban or delete reviews. What all sellers tacitly understand is that the Amazon platform will never allow malicious manipulation of comments. It is normal to conduct surprise inspections from time to time, and it is the norm to thoroughly clean it from top to bottom. After the fall, it is ruthless and without warning, which is also its consistent style.
Amazon review, do it, there is risk! If you don't do it, there will be no traffic!
Anyone who is an Amazon understands that a listing has a good ranking in order to allow the product to get better exposure, which ultimately translates into tangible product sales. Therefore, in order to achieve such a purpose, many sellers often resort to unscrupulous measures to review reviews and purchase orders.
But not to mention that the Amazon platform has become more and more strict in the control of review reviews, and even the current evaluation industry is getting deeper and deeper.
For example, in the evaluation industry a few years ago, foreigners were contacted by email, and most of them were fans of some products, and the evaluations were also very true and fair. Now, with the vigorous development of cross-border e-commerce and the growing size of the seller group, the demand for evaluation continues to expand, giving birth to a large number of evaluation agencies with uneven quality, and the ensuing chaos in the evaluation market is becoming more and more serious.
According to industry insiders, 99% of the vast amount of assessment resources currently on the market are actually rotten resources, under the banner of so-called "real buyers". The main force of "real person evaluation" composed of Yanghao and others, many cross-border sellers are hard to guard against, and they will be deceived if they are not careful.
What traps will the "bad resource" evaluation bring?
1. Delete comments and limit comments
Today, Amazon’s algorithm is unpredictable, so sellers have a little irregular evaluation resources, or any illegal operation will be recorded by Amazon’s algorithm, such as the account number of years for swiping orders, the frequency of swiping orders is too high, and different accounts have the same IP . Such problems will be determined by Amazon to be suspected of brushing reviews, resulting in deletion of reviews and limited reviews. Even if Amazon does not find it in time, it can finally capture the traces of inferior evaluations through big data, and settle accounts after the fall.
To do Amazon's evaluation of self-supporting accounts, IP is indispensable. IP is a unified address format provided by the IP protocol. Each network and host on the Internet is assigned a logical address to shield the difference in physical addresses.
IP is the first threshold for Amazon platform to detect risk control. Amazon's detection of IP is relevant. How many accounts are associated with an IP or the accounts associated with this IP operate some actions, the IP will be polluted.
IP is a key factor in determining stability and success rate. IP is not used by more people, the better, but if everyone is using it, don't use it, because it will be used by many people, and if it is used badly, IP association will also be involved. Now there are a lot of orders in the United States, Britain and Germany. When using it, it is recommended to use a fixed exclusive IP to achieve one account, one IP , one environment, and there will be no association!
There are many types of IP, there are data center, dynamic, mobile phone, static residential .
The latest cross-border dedicated IP: a brand-new 9000wIP pool, manage the IP background by yourself, the IP purity is high, the number of daily update agents has extremely high anonymity, a large number of dynamic residences and dynamic mobile agents, evaluation of raising accounts, shopping, and cards. It can be common.
IP management background:
2. Drop the listing ranking
3. After Amazon updated the review comprehensive scoring algorithm, it has long ceased to improve listing rankings based solely on the number of reviews, and the quality of reviews will become more important. Therefore, for those large number of low-quality real-person evaluation resources, it is easy to reveal the original shape in front of Amazon's advanced algorithm. If you delete the comments, it will also drop the listing ranking. This is undoubtedly a heavy blow to the merchants, and the listing wants to go back to the front. The location is even more difficult.
3. Close the shop
Those low-quality real-person evaluation resources have a large number of illegal accounts. Amazon is very strict with false review inspections. If it is judged that a merchant has spoofed orders or manipulated reviews, it will be warned and blacklisted, or the store will be closed, and all marketing expenses will be reduced to None.
The person in charge of Evaluation Yi said that it has been several years since he entered the cross-border e-commerce industry. In the past few years, he has witnessed many sellers and friends being deceived by black-hearted intermediaries who claim to be real-life evaluations, and many of them have applied for refunds after receiving refunds. The black-hearted review buyers have broken hearts. Especially for small white sellers, machine brushing leads to account bans, service providers collect money and run away, black account comments are deleted, and leeks are cut one after another. A lot of money was spent, but it was still being pitted.
How to avoid the pit of evaluating "bad resources"?
First of all, you must know that the Amazon platform will not only regularly check the accounts of sellers, but also check and judge the accounts of buyers. For some accounts that have problems with reviewing comments, their comments will be deleted. If an account frequently leaves comments on various categories of products, the account will be identified as a dangerous account, and Amazon would rather kill it by mistake. According to the principle of passing, once you are commented by a dangerous account, the evaluation of the account may be cleared in light, and the account may be banned in severe cases.
Secondly, the size of the buyer's traffic pool and the rationality of the buyer's buying behavior logic will also directly affect the seller's safety to a large extent. If the buyer's pool is not large enough, there is a high probability that there will be repeated purchases or too many purchases. In order to send products faster, some traditional offline evaluation service providers will speed up the delivery efficiency by paying commissions to buyers, etc., but the risks that come with it are self-evident.
How to identify the assessment "trap"? Sellers can make self-judgment from two points of account period and after-sales.
Account period: The service providers who give the account period are often self-supporting accounts and machine brushes. Most of the service providers of real-person evaluation resources are prepayments and are unwilling to pay bills.
For service providers, the longer the payment period, the greater the risk – if the buyer fails to perform the payment after the buyer's evaluation, the service provider can only ask the buyer to refund and return the goods, but this will not affect the buyer's experience. is very bad.
After-sales: Those who are unwilling or afraid to provide after-sales guarantees are usually "traps".
The evaluation service industry involves a series of issues of delivery and testing effects, in-sale and after-sale issues, and financial security issues. It seems simple, but it is actually complicated. Most intermediaries and institutions have the mentality of making quick money, with poor anti-risk ability and poor stability, because without first-hand resources and lack of effective risk prevention measures, the effect is difficult to guarantee. There are many problems in the process, and the phenomenon of directly shirking responsibility, wrangling or even disappearing directly is endless.
Compliance to improve the praise rate, and these ways
After reading this article, I believe that everyone has a deeper understanding of the evaluation industry. In fact, sellers and service providers have always been interdependent, and the healthy development of sellers is the premise of a virtuous circle in the service industry. However, many bad service providers have seized the eagerness of sellers to be listed, and wantonly touted the evaluation and service effects.
In fact, the fundamental purpose of seller evaluations, or swiping orders, is to improve the praise rate of products, thereby increasing sales and repurchasing.
But in fact, through some compliant means, sellers can achieve this purpose more lastingly and safely. For example, long-term operation can be achieved by improving product quality, building brand effects, and cultivating fans.
Take fan cultivation as an example, build your own private domain traffic pool through the current popular independent websites, social media, and community marketing; evaluate the products you are about to put on the shelves in the community, and after getting feedback, continue to Adjust your own products in order to get better performance and higher evaluation on the platform.
In fact, corresponding products have already been launched in the cross-border service market. The evaluation platform is to help sellers improve praise, sales and repurchase through marketing and evaluation in "private domain traffic".
It is understood that the evaluation platform uses various social media platforms such as overseas advertisements, media, and communities. Attract "fans" to create their own private domain traffic, and through a series of strict risk control measures to check and filter layer by layer, review the evaluators in terms of identity information, comprehensive account performance and other aspects to ensure that their identities are authentic and effective, and regularly Check to ensure the quality and behavior of the buyer group.
It is reported that at present, the evaluation platform has a traffic pool of 450,000 buyers, and this scale is still growing. This volume is very large in the market, which also means that the evaluation platform can meet various categories. At the same time, it can also more comprehensively understand the purchasing habits and intentions of overseas consumers.
At the same time, Evaluate has also built its own set of operating background and systems. Through a systematic and standardized method, it strictly limits the number of buyers to purchase, and will not give buyers any commissions and benefits. Buyers can choose according to their actual needs. Decide which products you need to buy.
In addition, the evaluation platform will also provide an independent back-end operating system, which allows sellers to operate independently and formulate test delivery plans independently. Charges can be checked, and funds can be withdrawn at any time, the fastest arrives on the same day, and the slowest T+1 arrives, ensuring the safety of sellers’ funds in an all-round way.
The above content is the author's personal opinion, and you are welcome to consult and exchange. Edit : bmjxz888