For Amazon sellers, on-site advertising is an important means to increase product traffic and sales. The conversion of goods brought by effective advertising is considerable, but ineffective advertising often leads to waste of funds, so refined advertising is very important.
The refined delivery of advertisements requires a large amount of data support to scientifically and rationally adjust the advertising delivery strategy, reasonably construct the advertising campaign structure, and seize the high position of keywords.
In response to this, Leadstar ERP has completed the docking with Amazon Marketing Stream (beta) to update advertising data on an hourly basis , helping sellers to effectively and quickly adjust advertising strategies and achieve breakthroughs in the fierce competition.
01 Hourly update data, never miss a conversion opportunity
Leading Star ERP Advertising now supports updating data on an hourly level, and automatically aggregates and displays data such as advertising campaigns, advertisements, and keywords in an hourly dimension. Through this function, Amazon sellers will be able to understand the effect of advertising in a more timely manner.
Amazon sellers can view the hourly data of advertising exposure, clicks, advertising costs, advertising orders and advertising sales in the Lingxing ERP system, and keep abreast of the conversion situation brought about by the delivery of each different advertising campaign and advertising group.
In addition, based on the performance of advertising data in the hourly dimension, combined with the time-sharing strategy of Leadstar ERP advertising, Amazon sellers can obtain more data to support decision-making, formulate time-sharing strategies more scientifically and reasonably, and optimize and adjust advertising .
At present, this function preferentially supports Amazon's stores in the United States, Canada, and Mexico, and more sites will be opened in the future.
02-hour comparative analysis to discover more efficient delivery strategies
In addition to the hourly update of advertisement data, which is convenient for sellers to understand the effect of SP advertisements more intuitively, Linkstar ERP also supports the comparative analysis of the hourly dimension.
By comparing and analyzing the delivery data of each hour , we can not only discover the effectiveness or abnormality of advertisement delivery in time, but also find out the effects brought by different variable settings of advertisement delivery, such as which range of advertisement bidding is adjusted, and the resulting advertisement Conversion rate effect, repeated comparison and verification, to form an effective delivery strategy suitable for your own products.
Leadstar ERP also helps sellers to automatically count the hourly spending of each advertising campaign, the proportion of advertising spending and the exposure it brings , for sellers to refer to to formulate time-sharing strategies.
Compared with the data with the dimension of days, the hourly advertising data is more convenient for Amazon sellers to discover the preference attributes of consumers in different time periods, analyze the time when products are collectively issued, and set time-sharing price adjustments and time-sharing budgets in a targeted manner. , top budget, etc., improve the conversion rate brought by advertising and reduce waste.
How to effectively play the effect of each advertising fee is worthy of attention for any cross-border seller. Using the right method, backed by data, and finely optimizing advertising strategies can effectively control ACOS and ROAS and improve delivery efficiency.