01 The market size will exceed 300 billion yuan?Recent trends in Southeast Asia's beauty market

Many local Chinese beauty brands will choose Southeast Asia as an important market for going overseas.

It is estimated that by 2025, the beauty and beauty market in Southeast Asia will exceed 300 billion yuan, with a compound annual growth rate higher than that of the Chinese market. Among them , the growth rate of the Vietnamese market in 2019 will reach more than 100%.

There are the following analysis and guidance on the beauty category strategy in Southeast Asia:

1. Makeup products ( lip gloss, eyeliner, eye shadow and nail art) are still the cornerstone of beauty products. The overall price of such products is relatively low, and the overall market capacity is large, which requires refined operations.

2. Skin care products (essence, moisturizing lotion, facial mask) can be the focus of brands . The overall market capacity of such products is relatively large, and they require more brand awareness .

3. Beauty tools (facial instruments, body instruments and electronic massage) are the advantages of Chinese domestic products, which are mainly due to China's strong supply chain , and relatively vertical products can be considered when operating stores. In addition, combined with the characteristics of the local customer base in Southeast Asia, corresponding big-name replacements can be launched.

4. Personal care products (hair care and oral care) are still in the blue ocean market, so they are very suitable for selling products at low prices in the early stage, because the overall growth rate is very fast.

02 Straw hat soared to 650%!Capturing the Trends of the U.S. Travel Season

In June, many American schools have entered the summer vacation and the epidemic policy has been liberalized at this stage. Unexpectedly, the United States has set off a summer tourism boom . Searches for the keywords "travel" and "outdoor activities" have soared in the U.S. over the past seven days, according to Google Search Trends.

At that time, it will drive the sales of tourism and outdoor products. Searches for the keyword "straw hat" soared to 650% in the past seven days, with "John Deere straw hat" soaring to 800% and "Hurley straw hat" to 700%

Keyword searches for "Hawaii travel" also soared by 250% each over the past week. Hawaii is known to attract travelers with its ocean views, and swimsuits have naturally become a high-selling American summer must-have.

In the past week, the popularity of "plus -size swimwear" and "swimsuit suits" has soared to 350% in the United States, which is expected to bring dazzling sales performance.

In addition, picnics are indispensable for outdoor activities such as tourism, and the popularity of search terms with the theme of "picnic" has also soared to 500%. Then it must be followed by the attention of related picnic supplies.

The travel season has started in the United States, and sellers should prepare for relevant product selections to usher in good news in the peak travel season.

03 Amazon seller's title panic spreads seller information or has it been leaked? !

During the Dragon Boat Festival holiday, Amazon started a new round of account scanning, and some sellers were banned from more than 40 accounts overnight. There are many cases of sellers who were suddenly banned.

According to people familiar with the matter, this wave of titles came from the platform’s systematic sweep . There are two main types of blocked seller accounts:

1. The historical legacy problems caused the association to be blocked, that is, the seller has performed operations that may lead to association, but Amazon did not pay attention to it. This time, the problem broke out when the account was scanned.

2. The new account has no sales and is judged as a zombie account. Among them, the recruitment cases caused by related factors accounted for more than 70%.

The reason why Amazon's account number scanning is relatively strong this time may be related to the issue of the collection company submitting seller account information to the platform .

According to the speculation of some sellers, some collection companies may be cooperating with Amazon’s request to provide information about the seller’s collection account , because this is a relevant requirement of the platform, and the collection company has no right to speak.

For a long time, new accounts were blocked from time to time, but during the Dragon Boat Festival holiday, new accounts were blocked . At the same time, multiple accounts have been shown yellow cards – receiving account deactivation risk notifications.

With the continuous strengthening of Amazon's compliance efforts, the probability of Amazon's account ban caused by association is higher, and this cause of death seems to have been upgraded from the original IP address association to the association in operational details .

Sellers need to work hard to stabilize the situation with white hat tactics, operating within the compliance area circled by Amazon’s rules.

04 60 million revenue?Frisbee market accelerates

The strong wind of outdoor sports has driven the popularity of frisbee . According to the data of Xiaohongshu, the release volume of frisbee-related content in 2021 will increase by 6 times year-on-year. At the same time, the market size of China's frisbee industry has exceeded 85 million yuan.

Founded in 2008, Yikun Frisbee is a veteran player who has contacted and promoted Frisbee earlier in China. Its revenue in 2021 will be close to 60 million , and more than 70% of its products are exported to more than 60 countries and regions around the world.

After all, Frisbee originated in the United States , and Frisbee has been popular abroad for a long time. It has a lot of fancy gameplay that combines technique, speed and fun .

In Amazon, there are many merchants selling Frisbee, and the sales volume is considerable. Many products have high ratings and evaluations, and the overall price is concentrated around 10-20 US dollars .

At present, there are no more than 30 domestic companies that carry out the frisbee business professionally and vertically , and most of them have a profit margin of 10%-20%.

With the continuous rise of domestic popularity, many brands have heard the news. Like Decathlon, many stores in China have specially set up a Frisbee display area.

At present, it is a good opportunity for the development of the "frisbee economy", but for Chinese sports manufacturers and sellers who want to enter the field of frisbee, product quality is the primary guarantee. At the same time, they should also pay attention to intellectual property rights . more long term.

05 There are new consumer business opportunities!Footwear category sales soar

In recent months, the outdoor strong winds and the tourism season have also increased consumer demand for outdoor products .

Recently, in Spain, the search volume of outdoor sports shoes and boots has soared, bringing a new round of consumption opportunities for local e-commerce online shopping.

Studies have shown that in outdoor activities, the lightness and comfort of shoes are more favored by Europeans and Americans than boots to protect ankles, waterproof, stab and scratch.

According to the survey data of market research agency CMDsport, the average monthly search volume in Spain is 2,950 for “ hiking shoes” ; 1,600 times for “hiking boots” ; and 1,150 times for “hiking boots”;

Taking gender stratification as the analysis standard, it can be seen that women are the main consumers of outdoor footwear. "Women's hiking shoes" is currently the most sought after category in the field of outdoor shoes in Spain.

As a member of the fashion category, the sales of the overseas footwear category market will reach US$467.807 billion in 2021, and some studies predict that this market will grow at an annual rate of 4.83%.

According to a survey by CivicScience Trend Tracker, a whopping 48% of U.S. respondents in 2021 said they did more outdoor activities such as walking and hiking than before the pandemic . Sales of the outdoor sports footwear category in the US are growing rapidly at double-digit rates as lockdowns are gradually lifted.

Global revenue growth in performance and outdoor footwear will outpace growth in the overall footwear market in 2023, according to the latest NPD data report.

For sellers of outdoor products, Europe and the United States, which are big countries who love outdoor sports, are markets that must be grasped. At the moment when outdoor sports are hot, sellers should seize the opportunity.