The cross-border e-commerce industry in 2022 can be described as a cold wind. Under the influence of the general environment, cross-border enterprises have to reduce expenses in order to maintain the normal operation of the company. And layoffs have become one of their current means of self-protection.

The turmoil continues, and many domestic big-selling fancy layoffs!

Since 2022, there have been a lot of big sellers who have laid off employees in China, and many big sellers have chosen to lay off large numbers of employees directly.

The link of a big 3C seller was blocked and announced layoffs of 700 people…

A large store in Guangzhou was exposed to lay off nearly 2,000 people……

4,000 employees were laid off in a 10-billion-dollar shop in Shenzhen Huanan City ……

A well-known cross-border supermarket in Shenzhen directly laid off 80% of its employees, leaving only 500 employees……

In addition to direct violent layoffs, many big sellers have adopted various methods to force employees to retire.

After violent layoffs, a large retailer in Guangzhou started to cut salaries for all employees.

It is understood that the company had previously laid off a large number of employees, and the compensation cost tens of millions of yuan. However, due to the impact of performance, the company has started to cut salaries for all employees.

The salaries of most employees have been reduced by 10%-20% , and the salaries of executives have been reduced by 40%, and all overtime pay and attendance awards have been cancelled, and the previous monthly commission performance has also been adjusted to be paid every 2 months.

It goes without saying that the various adjustments made by the company are actually aimed at letting employees leave on their own.

In addition to operations such as salary cuts and performance deductions, there are even big sellers that directly give employees long vacations to stop work and wait for work.

It is understood that a Shenzhen cross-border company directly asked employees to stop working at home for 6 months . During the 6-month long vacation period, the company will pay the minimum guaranteed salary according to the regulations. take a vacation.

Many people think that this kind of practice that should be sold in Shenzhen is actually a disguised form of layoffs. For six months, only the minimum guaranteed wages are paid to employees. For the "workers" in Shenzhen, this money cannot support rent, food, etc. This kind of living expenses, employees will definitely take the initiative to resign if they can’t bear it, so that the company’s goal of layoffs will be achieved. After all, the company needs to pay N+1 wages for voluntary layoffs.

It is understood that many domestic cross-border sellers are having a difficult time , the transformation is difficult, too much inventory makes funds tight, and layoffs or salary cuts have become a perfectly normal situation. Some small and medium-sized sellers are also in jeopardy due to the impact of the general environment, so they can only lay off employees to save their lives .

After layoffs, the worst thing is to beat workers, and the direct source of income is cut off .

Fortunately, those who received the compensation said that many of the companies who were forced to leave were the ones who really wanted to cry without tears.

Some migrant workers said that they were suddenly notified of layoffs, and the compensation had not yet been paid. Facing the monthly car loan and housing loan repayments, they were anxious and insomnia every night …

For ordinary wage earners, especially middle-aged employees, this winter is really cold.

The current economic situation has caused many big sellers to be hit hard and fell to the altar. Even Amazon's number one big seller has gone from bankruptcy to bankruptcy.

Packable , a big seller on Amazon's US station, has filed for bankruptcy protection in a US court, while undergoing liquidation procedures, layoffs and eventually closing down the business . It is understood that the main reason for Packable 's bankruptcy is that the continuous supply chain crisis led to the continuous decline of the company's business, and the subsequent listing failed to obtain more financing , and eventually went bankrupt.

It is reported that Pharmapacks, a brand of Packable, was once the largest seller on Amazon's third-party market in the United States, and it was also the top seller of Wal-Mart, mainly selling health, personal care, beauty and home products.

On the Amazon platform, if you search for related products of Pharmapacks, you can find that many products dominate the list of BSR, and the reviews of their products are also as high as tens of thousands.

The final bankruptcy of Packable made many people sigh. Even Amazon's top sellers , under multiple blows, can only choose to leave.

Can't stand it anymore, the technology industry is facing a wave of layoffs!

In addition to the big sales at home and abroad, the days of major technology companies are not easy.

Since 2022 , affected by high inflation and concerns about economic recession, many major technology companies have begun to lay off employees.

According to the latest survey data released by the layoff tracking organization Layoffs.FYI, the total number of employees in the US technology industry in 2022 will exceed 153,000. In 2021 this figure will be 15,000 and in 2020 this figure will be 80,000.

In 2022, the hardest-hit areas for layoffs in the US technology industry will be the consumer and retail sectors, with a total of about 40,000 layoffs, of which Amazon's layoffs account for half of the layoffs in the retail sector.

Still, Amazon's layoffs continue.

In November 2022, Amazon CEO Andy Jassy (Andy Jassy) stated that the company is laying off employees, and the layoffs will continue until 2023.

But on January 4, Andy Jassy (Andy Jassy) announced in a memo to employees that Amazon plans to expand the number of layoffs to more than 18,000 employees , mainly involving the company's retail department and technology ( PXT) department .

It is understood that the layoffs will be Amazon 's largest layoffs in the past 28 years, exceeding the previously expected 10,000 people, and it is also the largest layoffs announced by a large technology company so far.

As of the end of September last year, including warehousing and transportation positions , Amazon had a total of more than 1.5 million employees , which means that the latest round of layoffs will account for about 1% of the total number of employees , and the layoffs are mainly concentrated at the company level.

While layoffs have loomed over Amazon for months , with the company acknowledging it hired too many workers during the pandemic , the increase in the total layoffs suggests the company's outlook has darkened.

In the post-epidemic era, consumers have gradually returned to their pre-epidemic shopping habits and returned to offline shopping. The world's largest online retailer has been adjusting to slowing e-commerce growth since last year.

In the third quarter of this year, Amazon ’s net sales were US$127.1 billion, a year-on-year increase of 14.7%, but lower than market expectations of US$127.6 billion; net profit fell 9% to US$2.872 billion compared with the same period last year. Subsequently, Amazon's stock price fell all the way, and its market value fell from a record closing level of US$1.88 trillion in July 2021 to about US$879 billion, becoming the world's first listed company whose market value evaporated by US$1 trillion.

In addition to Amazon, Salesforce, the global cloud service SaaS leader , also suddenly announced on January 4 that the company will lay off about 8,000 employees in the next quarter , and the number of layoffs will reach nearly 10% of the total number of employees . At the same time , it will also reduce office space.

Also on Jan. 4, video-sharing platform Vimeo said in a regulatory filing that it would lay off about 11% of its workforce.

According to the data released by Layoffs.FYI, in 2022, companies with a large number of layoffs are also Bhh.z=fqnhi , Cisco, and Twitter, among which Bhh.z=fqnhi A total of 4,375 jobs were lost, with Cisco cutting 4,100 jobs and Twitter cutting 3,700 jobs.

In 2022, continued inflation and the Fed's interest rate hikes will put American consumers under enormous cost of living pressure, and businesses will struggle. Especially for technology companies in the United States, the overall revenue and profit growth is extremely slow, and many companies are even facing bankruptcy, bankruptcy, and shutdown.

Many companies achieved explosive growth in revenue in the early stages of the epidemic. At that time, they recruited a large number of employees for business expansion. However, in the post-epidemic era, the economic situation in the United States continues to be turbulent, and the business volume of most companies is facing shrinking. Take DoorDash, for example. During the third quarter, DoorDash posted a $308 million operating loss . Throughout 2022, the company's total losses will reach 67.9%. Last month, DoorDash announced that it would lay off 1,250 people, or about 6% of its workforce.

In the context of global economic turmoil, many companies are struggling to survive, and "surviving" has become the consensus of many companies.

How to survive the current market winter has become a question that every cross-border person has to think about.