[Big Sale Calendar] 2023 Amazon Holiday Marketing Calendar (At the end of the article, the annual marketing calendar)
At the beginning of the new year, it is particularly necessary to formulate a new preparation plan and pay close attention to the dynamics of the e-commerce industry and important consumption nodes and events. This article brings the 2023 Amazon Marketing Calendar to help sellers keep their marketing activities organized in the new year, creating and consolidating their marketing leadership.
January: New Year's Resolutions
Amazon sellers offering products in the health and fitness category can use methods such as offering discounts or coupons to attract consumers who want to resolve to stay in shape and enhance their health in 2023.
January 1: New Year's Day January 10-12: Winter Outdoor Products and Snow Show (The Outdoor Retailer Snow Show) January 15-17: New York Retail Exhibition (NRF 2023: Retail's Big Show & Expo) January 16: Martin Luther King Jr. Day
February: Month of Love
Sellers launching Valentine’s Day gift promotions need to make sure to optimize their listings and prepare a list of relevant keywords for Valentine’s Day advertising campaigns.
On the eve of Valentine’s Day, there is also the blockbuster Super Bowl. Sellers who sell sports memorabilia and sports event party supplies can also start optimizing their listings and advertising campaigns in advance.
February 1: Black History Month begins February 1: Deadline to file W-2 tax forms with employees and the IRS February 2: Groundhog Day February 12: Super Bowl Sunday February 14: Valentine February 20: President's Day February 20: Canadian Family Day
Looking ahead: Start preparing for Prime Day.
March: Spring Break
With spring break upon us, Amazon sellers of holiday products like travel products and pool party decorations can start preparing for a small spike in sales in March.
March 1: Deadline to file Form 1099 with the IRS March 8: International Women’s Day March 12: Daylight Saving Time March 13-15: Amazon Prosper Show March 15: File S-Corps (Form 1120-S) and Partnerships (Form 1065) due date March 17: St. Patrick's Day March 20: First day of spring March 26-29: Retail and e-commerce event SHOP TALK
April is the month when sellers selling Easter basket-related products shine. Please make sure that your product listings are optimized and consider placing Easter-related keyword ads.
April 1: April Fool's Day April 2-8: Holy Week April 7: Good Friday April 9: Easter April 11: National Pet Day April 12-13: Ecommerce Ecommerce Operations Summit April 15: Deadline to File Taxes for Individuals, C Corporations, Sole Proprietors, Single Member LLCs, or LLCs Taxed as Corporations April 22: Earth Day
In addition, sellers can already start preparing inventory and planning marketing activities for the back-to-school season in August.
May: Celebration Month
Kicking off the festivities in May is Cinco De Mayo, and sellers selling party supplies or margarita glasses could see a boost in sales.
The following Mother's Day is a big gift-giving festival, and sellers who sell gifts can consider adding Mother's Day keywords to their advertising campaigns to increase sales.
The month ends with Memorial Day, and popular products for sale include folding chairs, American flags, American flag-print apparel, and American flag-related gifts and merchandise.
May 3rd to 4th: White Label Expo in the United States May 5th: Cinco De Mayo in Mexico May 14th: Mother's Day May 23rd to 25th Day: Sellers Summit May 31: Memorial Day
June: Pride Month
Pride month begins on June 1. Pride clothing, rainbow flags, and anything that celebrates gender identity will be popular.
Flag Day, which follows, is not an official federal holiday, but many towns and cities hold parades and celebrations of the American flag on this day, and all government buildings fly brightly colored flags.
Then comes Father’s Day, and sellers who offer Father’s Day products should prepare their inventory in advance, expand their advertising campaigns, and cover keywords related to gifts.
June 1: Pride month begins June 13-15: Retail Innovation Conference & Expo June 14: Flag Day June 18: Father’s Day June 19: Juneteenth ) June 21: First day of summer June 20-21: CommerceNext
July: Patriotic Month
July will usher in the Independence Day of the United States, and the products around the American flag will reap another wave of sales peaks. In the three weeks leading up to July 4, 2022, more than 400,000 American flags were sold on Amazon, according to market analytics software Cobalt.
July also brings warm weather, pool parties and relaxing vacations, travel-related products and popular summer must-haves sell well, Amazon luggage category sales exceed $25 million between June 1 and July 31, 2021, passport holders Sales exceeded $2 million, and travel-size toiletry sales were close to $4 million.
July 1: Canada Day July 4: Independence Day
Beginning in July, sellers can already start preparing inventory for Black Friday and Cyber Monday, ensure that the required inventory is in stock before Amazon’s Black Friday inventory deadline, and consider alternative third-party logistics to avoid new inventory restrictions.
August: Back to School Season
Before the back-to-school season comes, sellers must use back-to-school keywords to optimize product listings and advertising campaigns, which can provide promotional offers to attract more budget-conscious consumers.
Aug. 14-16: eTail East, e-commerce conference Aug. 16: Back-to-school for most public schools
September: Rugby Season
The NFL season begins on September 9th, so sellers of sports accessories like NFL jerseys, football party decorations, and sports memorabilia should prepare in advance.
September 4: Labor Day September 9: NFL season begins September 23: First day of fall
September is a great time to start preparing for the holiday rush. Sellers can plan ahead to optimize product listings, create holiday deals, and estimate holiday inventory.
October: Harvest Month
October 9: Indigenous Peoples Day/Columbus Day October 9: Canadian Thanksgiving October 31: Halloween October 31: Last day before Chinese New Year to order stock
November: Black Friday Cyber Monday
The big promotion on Black Friday is approaching, and sellers should have planned their inventory and discount policies at this time, and wait for the sales to roll in.
November 1: Last day to put inventory in for Black Friday/Cyber Monday and holiday season November 1: Native American Heritage Month begins November 5: Wintertime November 8: Election Day November 11 Day: Veterans Day November 11: Canadian Remembrance Day November 23: Thanksgiving November 24: Black Friday November 25: Small Business Saturday November 27: Internet Monday
December: Gift-giving Season
With the exciting holiday season coming, sellers should ensure that inventory is replenished, launch promotional coupons and discounts, optimize advertising strategies, and select holiday keywords in a targeted manner.
December 17: Super Saturday December 7-15: Hanukkah December 21: First Day of Winter December 24: Christmas Eve December 25: Christmas December 26-January 1: Kwanzaa December 26: Boxing Day in Canada December 31: New Year’s Eve
2023 Quarterly Reminder:
File tax returns Conduct quarterly performance reviews of brands Estimate inventory turnover
Monthly reminder for 2023:
1. Check Inventory Manager
Check inventory age and remove inventory accordingly If spare inventory is available, send new inventory to place an order for additional inventory for the upcoming holiday season
2. View the PPC cost of the past 30 days
Use Sales Analytics to Check Profitability Run Amazon Reports to See Which Keywords Are Driving Conversions Adjust Amazon PPC Strategy and Consider Automating Campaigns Consider Adjusting Advertising Budgets Review Profit and Loss (P&L) Reports Review Amazon Transaction Reports Check Long-Term Storage Fees
Holiday Sales Requirements
Holiday shopping generally starts in October, and it is recommended that sellers start optimizing their Amazon listings with keywords and images related to gifts in September;
Make sure inventory reaches FBA fulfillment centers by the following holiday sell-through dates:
Black Friday and Cyber Monday: November 2
Christmas: December 1st
Plan shipments ahead of time and aim to have sufficient stock in hand by the above deadlines.
If you plan to sell products in the toys and games category, please be aware of Amazon's specific requirements for these products.
If you want to seize the blue ocean opportunity and make a rapid marketing layout, some sellers who need funds can use the Amazon seller loan plan. Qualified sellers will have the opportunity to obtain loan products launched by domestic financial institutions, which can effectively alleviate cash flow problems, develop business, and operate Stock up and expand your business territory.