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Amazon PSE certification certificate processing
Amazon PSE certification certificate processing
11/29/2022
What do you need to do after a new product is launched on Amazon? How do novice Amazon sellers promote their listing?
What do you need to do after a new product is launched on Amazon? How do novice Amazon sellers promote their listing?
11/29/2022

Is the Amazon platform more about products than stores?

11/29/2022
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  • News
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  • Amazon
  • Cross-border e-commerce
  • market analysis
Is the Amazon platform more about products than stores?

When Taobao was just emerging in China, if you had a Taobao store with a crown, it is no exaggeration to say that you could change a house, and the group of people who dared to eat crabs during the domestic e-commerce bonus period were almost They all made their fortunes by doing e-commerce. Now that domestic e-commerce has entered a stage of fierce competition, cross-border e-commerce is growing like a blowout.

Many people in the industry said that they missed the bonus period of domestic e-commerce, and should not miss the growth period of cross-border e-commerce. Today's cross-border e-commerce is not only strongly supported by the state, but overseas consumers rely on online shopping and are keen to buy products exported from China. As the Amazon platform chosen by many cross-border sellers, the reason why it is loved by sellers is that its operating method is very different from the way domestic e-commerce companies invest in capital to build stores.

Domestic e-commerce platforms put stores first and then products, especially on the Alibaba platform. Previously, the Golden Crown store was higher than the Crown store. The higher the level of the store, the higher the ranking. Then Tmall flagship store was launched. Now as long as you search for products, the top rankings are basically flagship stores. Therefore, many domestic e-commerce entrepreneurs either spend a lot of money on ordering and ranking, or make money at a low price, which makes many people look down on domestic e-commerce entrepreneurial opportunities.

The Amazon platform pays great attention to products, which is also related to foreign shopping habits. Unlike in China, an old store is an advantage. On Amazon, no matter whether you are a new store or an old store, as long as your product description is complete, the introduction is exactly what customers need. If you do, you will be strongly recommended to buyers by the platform, increasing the exposure of your products and stores. For novices and sellers without financial advantages, this is an opportunity to turn around.

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