I believe that many merchants who want to be Amazon and are looking for Amazon to operate on behalf of Amazon have this question: what kind of Amazon agent operation is reliable?
After browsing Du Niang's post on Amazon's agency operation, I found that the issues that everyone cares about the most are actually two questions:
1. Is it reliable to find Amazon for operation?
2. How to judge whether an Amazon operating company is reliable?
Regarding these two issues, because my company has been engaged in cross-border e-commerce for more than 6 years, and I have participated in several Amazon conferences, I will give some opinions on these two issues today. Comments and exchanges are welcome.
First of all, is it reliable to find Amazon to operate on your behalf?
Because Amazon is different from the background operations of Tmall and Taobao, and merchants do not know much about the rules of cross-border platforms, it is indeed the first choice for merchants to make good results in a short time. Amazon's agency operation can not only help you save the labor cost of building a team, but also save you the time cost. The nature of the agency operation is not to leave the store to others to take care of, but to maximize the product benefits of the business.
So what can Amazon do for you?
1. Opening an account
Including registering an account, reviewing the brand, and entering the platform.
2. Market research + inventory management
If you want traffic, Amazon FBA is a must-go mode. If you want to ship to Amazon's warehouse, if you can't sell it, there will be a backlog of inventory. It is very important which products to send and how much to send.
3. New editor optimization on listing
Images, keyword matching, titles, 5-point descriptions, long descriptions, and product introductions all require fine optimization, including on PC and mobile.
Fourth, operation and promotion to create explosive models
On-site traffic, off-site marketing, discount coupons and other marketing methods
Five: after-sales processing
Amazon can't see the sales, except for the product itself, the evaluation affects the sales conversion of the product, leave a message, return and exchange, follow up on shopping, and resolve disputes.
Secondly, how to judge whether an Amazon operating company is formal and reliable?
In fact, a reliable agency operation company can not only help you run your store and solve almost all the details of the business affairs, but also provide business guidance and advice based on its own professional capabilities, and integrate industry resources including logistics, data analysis and other You solve your worries, not just on behalf of the operation.
However, for Amazon sellers, the Amazon agency operation industry is mixed, and it is difficult to choose a reliable Amazon agency operation company. Now the agency operation industry is indeed mixed, and many sellers are indeed deceived by the agency operation company. How can I choose a reliable agency? Generally speaking, we can judge that an Amazon agency is reliable from the following aspects:
1. Have a reliable endorsement and a formal office environment
It is suggested that sellers should not only read the Internet and listen to the one-sided words of the other party when choosing a company. If possible, go to the field to have a look, and have a specific interview with the other party to understand the basic situation of their company, the operation team and the store in hand. Knowledge of your category and some operational ideas and insights.
2. A professional team
The core operation team members should have rich experience in operation and management. The expert members of the operation team should preferably have operation cases of stores with more than one million dollars, and the first-line operation should have more than two years of Amazon practical experience. The members of the design team have rich shooting art processing and outstanding visual design capabilities for overseas users.
3. Real operational data
Some agency operating companies will tell you how much sales will be guaranteed as a selling point when negotiating cooperation and signing contracts. It will make many customers bring expectations to stimulate them to conduct transactions, but these are unreliable. After many of these agency operating companies charge half of the service fee in the early stage, most of them will not work or ignore people. When the customer cancels the contract, they will It is equivalent to earning an upfront service fee. Because the agency operation cannot be completely successful, it depends on many factors, such as the product is the core, the supply of goods and funds are the speed of development.
I am a cross-border VV. I help sellers run multiple cross-border e-commerce platforms. I have many years of operating experience. I output articles every week, share cross-border information, and exchange operation methods. I look forward to communicating with you. Everyone is welcome to like, follow, and forward!