Everyone knows that only popular products can make more money, but the word "popular" feels far away for novice sellers, which is caused by novice sellers' lack of understanding of Amazon and cross-border e-commerce , Xingqihang believes that according to years of experience, whether it is an old seller or a new seller, as long as the correct method is mastered, it is just around the corner to create a hit.
Some sellers in the industry believe that doing Amazon is "seven points depends on product selection, and three points depends on operation", which reflects the importance of Amazon product selection. To do a good job in product selection, we must focus on the following two data:
Market volume: You can analyze the life cycle of this product according to the market data of the product. Xingqihang recommends that you do not choose products with excessive market volume in the early stage. The market share of such products is firmly in the hands of the old sellers. We It is difficult to compete again. It is better to avoid its edge and choose other products to win by surprise.
Seasonality: Some products seem to have good market prospects, but are actually greatly affected by seasonality, such as: aquatic products, the peak season of this product is in summer, after summer, sales will drop off a cliff, such products are seasonal Too strong is definitely no way to create explosive models.
After selecting the product, we mainly go through the following 3 steps to create a popular model
Traffic: This is the basic condition for Amazon's store to place orders. If you want a product to sell, you must have traffic to support it. If the traffic of the product just launched is insufficient, you can properly place advertisements to obtain traffic.
Discounts: Discounts can effectively attract consumers' desire to buy, and the discounts are appropriately adjusted according to the gross profit of the product and the price of competing products.
Review : After the product has sales, it is necessary to guide the review in time. If the new product has no reviews, it is difficult to place an order.