Take you to understand the entire process and key precautions of opening a store on Amazon Germany, and at the end there are convenient tools and the latest information that sellers must have.
Preparing information before registration
Color scan of the company's business license
1. Mainland China enterprises: business license;
2. Hong Kong enterprises: company registration certificate and business registration regulations;
3. Taiwanese enterprises: limited company establishment registration form; limited company establishment registration form; limited company change registration form/joint limited company change registration form.
The validity period of the Mainland China Business License and the Hong Kong Business Registration Regulations shall not be less than 45 days.
Color scan copy of legal person ID card
1. The name on the ID card must be consistent with the name of the legal representative on the business license;
2. The name on the ID document should be the same as the name on the registered Amazon account;
3. Color scanned copies of ID cards from Mainland China, Hong Kong, or Taiwan must be provided.
payment credit card
Credit card for international payment (VISA or MasterCard, VISA is preferred);
Confirm that the payment function in the currency of the country of sale is enabled. If you open multiple malls at the same time, it is recommended to use a credit card that supports multi-currency payment;
Verify that your credit card has not expired, has sufficient credit, and has no restrictions on online or mail order payments.
the email address of the contact person;
The phone number of the contact person (it is recommended to fill in the contact number of the legal person);
Company address and contact number.
There are 3 options for the bank account used to receive payments:
Domestic Bank Account: Receive global payments in RMB and deposit directly into your domestic bank account, remember to select China for your bank address.
Bank Account in Europe/Hong Kong: Use a valid overseas or Hong Kong bank account to receive Amazon sales in local currency.
Third-party deposit account: Use the bank account provided to you by the payment service provider participating in the "Payment Service Provider Program". In this case, please select the bank address as the country where the bank account opened by the payment service provider is located.
Enter Amazon Germany
Since there is no Chinese language on the German site, you can choose English or use a browser with web page translation function, such as Google Chrome.
Go to the registration page
Scroll down to the bottom of the website home page and click "Sell on Amazon". After jumping to the registration page, click "Registrieren" to enter the registration page.
After entering the registration page, you can switch "Deutsch" to "Chinese" in the lower left corner of the page.
1. Create an account
Fill in your name, email address and password as required, and pay attention to filling in English or pinyin. After clicking Next, Amazon will send a verification code to the registered email. Enter the verification code you received and verify your email address.
2. Set company location, business type and name
After selecting the company address, the business type (state-owned enterprise, private enterprise, listed company, charity) and company name will be displayed in turn.
*If the prompt name is too long, you can try to use all lowercase pinyin.
3. Fill in the company information
The address field can fill in the address on the company's business license or the company's actual operating address. The address needs to be detailed to the house number, and Chinese is used when filling in.
The PIN reception method is used for verification:
SMS verification: Enter the received SMS verification code.
Phone Verification: You can choose Chinese. After answering the voice call, enter the numbers displayed on the webpage into the mobile phone for verification.
If there is an error in the system verification, you can try to verify in other languages; if it is unsuccessful three times, you need to wait for 1 hour before you can re-verify.
After entering all the information, after verification by SMS or phone, click the "Next" button to go to the next step.
4. Fill in the seller's personal information
5. Fill in bank deposit account information and credit card information for payment
You must use a credit card that can pay internationally (VISA, Master card is acceptable, VISA is recommended), otherwise you will be prompted to not meet the requirements;
Check that the default address information is the same as the credit card billing address. If different, click "Add New Address", and then fill in the new address information in English or Pinyin;
European credit card information It is recommended to use the credit card belonging to the legal person/beneficiary;
You can change your credit card information at any time after registration and during account operation, but frequent changes may trigger account review. It is recommended to consult seller support before changing;
The bound credit card is used to deduct the monthly fee or other sales fees, such as FBA fees, from this credit card when the seller's account balance is insufficient to deduct the relevant payment when the account is settled.
6. Fill in the store name
7. Submit Verification
Submit identifying information as required.
Select a live video call and choose a verification time.
Preparation materials and requirements for a video call:
1. The meeting shall be attended by the legal representative of the company. If you are not the legal representative of the company, you must be authorized by the company to act on behalf of the legal representative and must bring original copies of the following documents: Valid ID (government issued and photo) of the legal representative of the company. Your own valid ID (government-issued with photo).
2. A smartphone or tablet with the Alipay app installed.
8. Waiting for review
After the verification is completed, Amazon will notify the review process and results by email.
What to Know About Selling on Amazon Germany
The Packaging Regulations came into force in Germany in 1991. All companies selling products to the German market must be responsible for the recycling and disposal of the outer packaging of their products . The dual recycling system was established accordingly. Enterprises must obtain authorization and license by paying the corresponding fees to join the system. The system is responsible for organizing and managing, collecting, transporting and disposing of customer's waste packaging. In 2019, the "German Packaging Law" was officially implemented and a special regulatory agency, the German Packaging Central Registration Office, was established. Violations of the regulation face severe penalties such as bans, warnings and fines of up to 200,000 euros.
Amendments to the German Packaging Act will come into force in July 2021 and have a more direct impact on Chinese merchants. Retailers need to accept the supervision and inspection of e-commerce platforms and logistics companies and provide proof that they have complied with packaging laws . This means that if a retailer is still unable to provide packaging authorization for goods sold in Germany by July 2022, the e-commerce platform will no longer allow the retailer to sell goods on the platform. The amendment to the German "Packaging Law" also pointed out that those cross-border e-commerce companies that must comply with the obligations of the German "Packaging Law" but do not have branches in Germany can designate an authorized representative (Lizenzero) in the future to perform the "Packaging Law" for them. stipulated obligations . This is good news for Chinese cross-border e-commerce, as authorized representatives can help apply for packaging licenses on behalf of e-commerce.