With the gradual saturation and involution of domestic e-commerce business, more and more e-commerce merchants have to go to the cross-border e-commerce track. But at the same time, for "new e-commerce merchants", the first task is to break through the first difficulty – to find the secrets to increase store traffic. Let's take a look at it together:
First, let’s talk about where the traffic channels are?
First of all, we understand that Amazon traffic is mainly composed of on-site traffic and off-site traffic.
On-site traffic: three magic weapons to increase natural traffic
1. Increase organic traffic
The traditional method is to improve the natural ranking by swiping orders. Customers are easily detected by the platform and competitors. They are already the key target of Amazon. Do not swipe orders!
2. Improve keyword ranking
Identify the core keywords of the product, increase the bidding price, ensure that the advertising space is in the first 5 pages, and do not burn money to compete for the homepage (local tyrants please~)
3. Product listing optimization
Exquisite pictures: including main pictures, drawings, A+ pages, etc. High-quality copy: including title, five-line description, product description and other information: price, QA, review evaluation, etc.
Off-site traffic: 7 steps to detonate Amazon traffic
step1: put the product on the shelf
Step2: Professional Review Station Drainage
Professional writers write reviews and publish them to authoritative websites (remember to bring links)
step3: Pinterest drainage
Register a Pinterest Business account verification website, use product keywords as the name to create a Board classification and share it on the corresponding board in the form of Rich Pin
step4: Facebook drainage
Publish to Facebook Fan Page, you can even play Facebook's PPC or CPM ads
step5: Slideshare drainage
Make about 10 pages of PPT (remember to add the Amazon product page link for product keywords), register a Slideshare account, and publish the PPT (PPT title and Tag must contain Amazon product keywords)
step6: Youtube video drainage
Register a Youtube account, record the PPT as a simple video, log in to Youtube, and create a channel with the Amazon product keyword as the name to publish the video (don’t forget to include your Amazon product keyword in the video title and tag)
step7: Google+ drainage
Publish all of the above to a Google+ page
In general, the 7-step rule of off-site traffic is an infinite loop of logic:
Amazon merchandise Amazon merchandise review merchandise and review rich pinfacebook slideshare youtube google plus collect feedback to form a new review
Second, let’s discuss how to quickly get to the search home page?
The first step is that sellers need to conduct competitive data analysis on the core keywords of the Listing, and arrange their own listing optimization ranking steps according to the data analysis;
Secondly, sellers need to combine the latest requirements of Amazon’s A9 algorithm, through a series of listing keyword layout optimization, combined with positive factors such as the new listing traffic support cycle and the optimization of the listing conversion rate, to continuously stimulate the A9 algorithm to effectively match the listing keywords, so that the listing can be effectively matched. Core keyword search ranking on the first page;
Finally, after the listing keyword is on the homepage, the seller needs to monitor the conversion rate data of the listing, the number of orders issued by the listing, and the ranking effect of the sub-category of the listing. To keep the conversion rate of Listing as low as possible, it is necessary to continuously optimize the accuracy of traffic drainage. The specific method is not to blindly guide low-quality off-site traffic, and optimize the accuracy of Amazon's automatic advertising and manual advertising.
3. Finally, let's talk about the conversion rate
After talking about the source of traffic, let’s talk about the conversion of traffic. Traffic is king, of course, but I personally think that traffic conversion is more critical.
To improve the conversion rate of keywords, Amazon sellers must perform highly relevant matching of product selling points and keywords. In the process of listing optimization, try to keep the keywords, product main image, and product selling points consistent, so that the conversion rate of keywords will continue to increase. In the process of advertising, sellers can improve the conversion rate of keywords by changing the matching form of keywords and adding suitable negative keywords.
As the battle to prepare for Prime Day and the peak season begins, it means that sellers need more capital investment, which is a difficult time for some light-asset sellers. In addition to stocking, the logistics costs and advertising costs of the Prime Day promotion require a certain amount of investment. To a certain extent, the strong guarantee for sellers to explode orders is funds. During this critical period, if you encounter capital turnover difficulties. Please don't be in a hurry. You can learn about bean bag – cross-border e-commerce loan, bean bag has been added to the Amazon platform for some time, and now it has officially reached a cooperation with Shopee, effectively, quickly and conveniently helping cross-border sellers to expand their global business, which is a formal market in the market. One of the safe and convenient funding solutions.
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