The months at the end of each year are peak seasons for cross-border e-commerce, including Amazon. Black Friday, Cyber Monday, Christmas, New Year’s Day and other festivals are coming one after another. If you want to make a lot of money in the peak season, you must know these operations.
First, determine the product positioning and improve the product matrix. Stores need to formulate drainage models, profit models, popular models, evergreen models, seasonal models and other products. After the product positioning is clear, it can save a lot of energy for subsequent promotion.
Second, optimize products and stores. Adjust the product selection according to the preferences of customers at different sites. Optimize product main images, keywords, add accessories, gifts, etc., to promote order placement and increase conversion. For slow-moving and seasonal products, discount promotions should be adopted to increase the turnover rate of stores.
Third, use advertising and promotion tools inside and outside the site to attract traffic to the store. Use store marketing tools such as discount coupons and in-store flash sales. Check the advertising data in time. If the advertising input-output ratio is high and the effect is good, you can use paid advertisements, on-site and off-site advertisements to attract traffic to the store. In addition, there are obvious differences in popular search words on different sites. It is recommended to place keyword advertisements in a targeted manner to attract traffic accurately.
Fourth, there must be sufficient inventory. Especially hot-selling products and products that have been reported to the platform to ensure timely delivery. If the goods cannot be shipped in time, it will affect the performance of the store, and the opportunity to sell orders will be missed.
Fifth, multi-account operation. Although the Amazon platform strictly prohibits sellers from operating multiple seller accounts on the same site, almost all sellers are now operating multiple accounts. We can achieve product sales growth through multi-account operations, so that we can keep up with Our suppliers can better talk about the reduction of product costs, the extension of the billing period, and provide us with special services such as private models.
Sixth, increase sales through the evaluation of self-supporting accounts. First, through the evaluation of self-supporting accounts, the weight and ranking of products can be increased to increase sales and conversion. 2. Accounts are managed by themselves, and the number of product evaluations is controlled by themselves, so there is no need to worry about service provider account weights and other issues, which are safe and controllable. 3. It can be used as an auxiliary tool for inventory clearance of seasonal products or overstocked products, which can save operating costs for inventory clearance and evaluation. Finally, if it is hijacked or spoofed during operation, the self-supporting account can also be used as a powerful counterattack tool.
The most important points of the self-supporting account must be mastered, the security of the environment (whether it truly simulates the local network environment abroad), the purity of the IP (whether it is a public network IP, the repetition rate is too high, there are many blacklisted IPs, etc.), the account number Weight management, account number placement skills, payment card correlation.
In the peak season, self-support account evaluation is an important opportunity for sellers to quickly increase the weight of the store and achieve explosive orders. Interested sellers and friends can communicate.