On November 18, Amazon notified sellers by email that Amazon is about to completely stop the accelerator program open to third – party sellers and retail suppliers . In addition, Amazon stated in the email that it will stop authorizing the brand projects of Amazon’s third-party sales partners . Black Friday is approaching. Amazon’s cancellation of the Accelerator Program and Brand Authorization Program will have a major impact on the selection of third-party sellers and the products that have been put on the shelves . At present, the cancellation of the authorization plan involves sellers from various places such as Amazon’s US station, European station, and Japanese station.

Amazon issued a statement stating that before March 31, 2023, the products of authorized third-party sellers can be sold normally. After March 31, 2023, Amazon will terminate the third-party licensed brand program. Sellers who have already been authorized by Amazon cannot continue to sell their products on Amazon. It will be even more difficult for merchants to attract users to sell products on Amazon.

The Amazon Accelerator Program means that manufacturers can exclusively publish branded and innovative products on the Amazon mall, and have the opportunity to become a supplier of Amazon's own brands. Amazon’s brand project plan for third-party sales partners refers to Amazon’s plan to help merchants drive traffic on Amazon’s website through authorized merchant brand projects. And authorized brand item sellers can use Amazon's brand for marketing and promotion. Although Amazon will strictly review the merchants when they are selected for these two projects , and will screen the merchants and manufacturers participating in the plan , but there are still many merchants who say that because Amazon will charge an additional commission for each product, the promotion effect It is not obvious, so the actual profit has not increased significantly. And many merchants will also be charged high commissions during the period from the time they apply to withdraw from the program until the application is approved . In the face of the upcoming Black Friday, many merchants said that Amazon will not be their only choice.