Wuhan Star Sets Sail – For the first time entering Amazon, sellers should know the products that are banned on the platform
Selling products with trademarks on the Amazon platform must comply with Amazon’s rules. At the same time, Amazon has multiple markets, and different countries have different policies. Sellers must abide by the rules if they want to sell safely.
Selling on Amazon sellers need to pay attention to some details: an ID card can only have one account on Amazon, Amazon strictly prohibits a seller from opening multiple stores, once the accounts are linked, the seller will face the risk of closing the store. Whether it is starting registration or future use, sellers must ensure the stability of the network and maintain a clean and independent IP. All contact information must be up-to-date, especially telephone and email, to ensure timely receipt and reply to information. The credit card is preferably a corporate credit card, and the contents of the bank account information are always new.
After paying attention to the details of opening a store, sellers can apply to open their own Amazon store, and at the same time think about what products they want to sell on Amazon. There are also strict regulations on the sale of products, and not all products can be sold on the Amazon cross-border e-commerce platform.
Generally, products banned on e-commerce platforms are similar:
Products that do not comply with laws and regulations. As sellers are legally responsible for their actions and transactions, sellers must be aware of the legal parameters of any products they sell on Amazon.com, including personal product sales outside the United States.
Products that violate third-party intellectual property rights, infringe intellectual property policies, and anti-counterfeiting policies Amazon attaches great importance to intellectual property rights and patent rights. If the sale of products involves infringement of copyright or patent rights, the platform will find that there is a high probability of being banned.
Offensive and controversial items and recalled items.
In addition to the products above, there is a specific list on Amazon for unsellable products. For example, Amazon's US site has strict requirements for pesticides and fungicides. U.S. sites prohibit the sale of EPA-registered, non-compliant FIFRA labeling pesticides and fungicides. Therefore, when sellers describe products, they should block words such as "sterilization", so as not to be linked to products on the grounds of pesticide products.