In February 2021, 4 people formed a team to bravely enter North America . Within 1 year , it developed into a small and large-scale 10+ cross-border team , and won 800w+ within 500 days of going online !
The boss said: keep a good attitude, try more , small groups can also have great energy!
Brand Name: COSIMIXO
Fist products: non-slip, cloth base, masking tape
Online sites : US, Canada, Mexico
Sales achievements: From February 2021 to now, the sales volume has reached 800w+ RMB
Product Rating: 4.5 stars
In the past two years, more and more sellers have started new businesses targeting the cross-border e-commerce track. With so many overseas channels, big sellers can easily go overseas. How can SME sellers stand out from the crowd and make their appearance overseas?
"I didn't have too many worries before joining North America, and I had to try a lot of things." The first time I chatted with Leo, I could feel his optimism, enthusiasm and positive energy strongly. Speaking of his entrepreneurial journey, Leo just said that if you don't try it, the sales will be 0. If you sell it after trying it, it will be a kind of progress.
Amazon Global Store – Xiaobian : We had the honor to interview the founder of COSIMIXO, Leo, and the founder and director of operations, Fung, to talk about how they launched the three major sites in the United States, Canada and Mexico within 500 days, and won 800w+ RMB in sales! !
01 Talk about layout
"Three stations in the United States, Canada and Mexico have been opened within half a year of the launch, and there are more opportunities in North America than we imagined!"
"Amazon attaches great importance to brands and rules, which coincides with our corporate philosophy. Amazon's support for brands is very strong, and it also provides us with a fair business environment."
Before the layout of cross-border e-commerce, Leo mainly engaged in B2B traditional trade business, but he has always had a brand dream and wanted to create his own brand to do C-end business. Introduced by his peers and friends, Leo began to pay attention to Amazon and have a deep understanding of it.
"With the experience of mature sites, other sites can also do well. And the growth of the Canadian station is also very good. Later, I learned that the Mexican station can be used for long-distance delivery from the US station, so it is also opened."
After analyzing the market volume, product sales, and profit cost, Leo and Fung found that the US station was well developed, the volume was large, and the service facilities were mature in all aspects, so they decided to launch the US station in February 2021, and the next four Within a month, two stations in Canada and Mexico were opened one after another.
Compared with the concerns of many sellers about the competition of Amazon's North American station, Leo believes: "As long as we make our deep-cultivation categories better and stronger in the US market, there will always be new market opportunities, and we can still make some achievements. Breaking through a new ceiling." COSIMIXO has achieved a record of 3.8 million+ RMB in less than a year after launching the North American station. Leo is full of confidence in the operation of the North American station. They believe that this achievement is not only because of daring to try, It also lies in being able to accurately grasp product trends and win over overseas consumers.
02 Talk about selection
"We pay attention to product quality and explore our own selection methods. A set of selections can be sold all over the United States, Canada and Mexico!"
"We have been relatively successful in the selection of products at present. We must dare to try and explore our own ideas for product selection. Success or failure does not matter."
In the eyes of Leo and Fung, the hard power of their own products is the foundation for a firm foothold. The key to the long-term development of an enterprise is to pay attention to consumer insights and product quality, and to explore their own product selection ideas.
Leo itself has rich experience in foreign trade, so he has the basis and information in the selection of products, and will understand the basic market situation according to the purchase frequency and purchase volume of cooperative customers. After understanding the basic situation, conduct targeted market research to understand the preferences of consumers in the North American market on the other side, and adjust the appearance, color and quantity combination according to consumer feedback.
"We mainly analyze the advantages of our main products and whether there are any areas that can be supplemented through resources on the site, such as the sales of competing products and negative reviews on Best Seller."
Taking masking tape as an example, Fung found that American consumers prefer blue and red colors similar to the national flag, so she suggested that stores regroup products according to the color on the shelves. Now the sales of masking tape are also growing rapidly.
After launching the product, Fung also pays great attention to consumers' evaluation of the product and updates the product in a timely manner to improve product quality.
"We attach great importance to product quality, and we can't lose face as a brand."
COSIMIXO has its own factory for system testing. When a problem is found, it will immediately find the factory to make corresponding adjustments to maintain quality control. Basically, it can quickly adjust the product within a week. Take transparent anti-slip tape as an example. At that time, there was a transparent anti-slip tape, but the buyer's feedback was not transparent enough. After receiving such information, Leo and Fung immediately gave feedback to the factory workshop to optimize the product and put it on the shelves. Later, the praise rate also increased. . At the beginning, the product's rating was only 4.1-4.2 stars, and now it is basically 4.5 stars.
"Consumption levels and habits in the U.S. and Canada are actually very similar. Products that sell well in the U.S. also sell well in Canada. At the same time, due to the close geographical location, we will also synchronize the products to Mexico, and a set of products will be sold on three major sites. !"
After the product quality is guaranteed, brand and sales have become the development direction of the Leo team. Amazon's promotions and branding tools have contributed to Leo's dream of going overseas.
03 Talking about operation
"Amazon has many promotions, perfect services, and rich brand building functions. It is not a dream to break through 5 million US dollars in 2023!"
When the US station was just launched in 2021, the COSIMIXO team only had two operations and one documentary, and encountered many difficulties in operations and reporting activities: "We were novices when we started Amazon, but there are various members of the Amazon team. Seller training and patient guidance from Amazon account managers allowed us to get started quickly.”
"Last year, the Prime Membership Day was sold out for the first time. This year, we are fully prepared and believe that the single-day revenue can reach 15,000 US dollars!"
After mastering the operation skills, COSIMIXO also actively participated in the promotion activities of the North American station. Last year, participating in the Prime membership day increased the store sales by 30%-40%.
At the same time, COSIMIXO also used a lot of promotional tools to create a popular black duct tape through video advertisements, which sold 100 sets a day, nearly 2,000 US dollars. So far, COSIMIXO store sales have exceeded the total sales for the whole year of 2021, reaching 600,000 US dollars. Although Fung now spends 8-10 hours a day on Amazon's North American station, and occasionally works overtime, Fung said: "There are many promotions in North America, and the return on investment is high. All the efforts will pay off, and it's worth it."
"We basically spend our time on Amazon to build our brand. After a period of operation, we have also received inquiries from some sellers who want to represent our brand, which shows that our brand has become established. The hope of Amazon's brand building has also filled us with confidence, and we hope to exceed 5 million US dollars next year!"
After opening the store, COSIMIXO also registered the brand, and then through the use of A+ pages, video advertisements, A/B testing, brand flagship stores and other tools, the brand awareness of COSIMIXO was launched on Amazon, and it also gained more sales.
In addition to individual consumers, COSIMIXO has also launched Amazon Business Purchase for business buyers such as enterprises, schools and institutions. "We found that the number of orders placed by corporate buyers is very large, and they are buying dozens of sets. We will use corporate pricing and volume discount tools to set preferential prices for these buyers to promote their purchases." At present, the annual growth of COSIMIXO's enterprise end The rate is maintained at around 15-20%, and the retailer's layout has also helped the store to increase a lot of sales.
"Fulfillment by Amazon (FBA) is very helpful to us, the delivery speed is fast, there is no need to ship it yourself, it improves efficiency and reduces costs, and most importantly, it improves customer satisfaction! We are happy when customers are satisfied!"
At the same time, COSIMIXO, which has successfully deployed the three major sites in the United States, Canada and Mexico , also has unique experience in logistics selection: first-way logistics providers must be stable and find domestic well-known brands. Although the price is high, the logistics must be reliable, and only goods can be sold.
Using Fulfillment by Amazon ( FBA) does not require self-built warehousing, reducing the complexity of operations, and Amazon also has a logistics remote distribution plan , which can use the inventory stored in the Amazon fulfillment center in the United States to deliver sales orders in Canada and Mexico, eliminating the need for simultaneous Efforts to manage three-site inventory, cross-border shipping, and import duties.
04 Talk about the future
"There is no ceiling in North America, we will continue to improve and make new achievements!"
"If we went back to the beginning, we would still make the same choice. Seeing that the current growth rate is so good, our choice is right! We hope that the sales will exceed 10 million US dollars in the next three years!"
Talk about site layout
At present, the US station is still in the stage of rapid development, and COSIMIXO has not yet developed to the ceiling of the industry, so it still pays the most attention to the development of the US station. "The recent expansion of the inventory in the US station to hundreds of thousands has given us great confidence that we will continue to make efforts in Canada and Mexico in the future."
Talk about product selection planning
On the basis of controlling product quality, we will pay closer attention to consumer trends and changes in purchasing needs, and develop and put on the shelves more good products that meet consumer needs, such as packaging materials and tapes. In the post-epidemic era, all areas of society, including industries, are recovering, and the demand for shelf tape will increase, which is also a product that COSIMIXO will value in the future.
Talk about operating rhythm
In the case of sufficient inventory, the store will participate in more activities and submit more products. At the same time, we will keep close contact with the account manager to learn more operational skills.
"In the process of going overseas, the most important thing we want to thank is the Amazon account manager. Without her help, we would not have achieved what we are now. Rather than a working relationship, I think we get along more like friends and work together. Discuss and make progress together.”
Amazon's global store: Who said that only Damai's site can take off in North America, and small and medium-sized enterprises can also gain a firm foothold in North America with their own hard core strength. The successful experience of COSIMIXO's campaign in North America is not irreproducible. The editor summarizes a sea experience that can be used for reference!
knock on the blackboard
It is necessary to have a certain initial capital for stocking and replenishment to prevent out-of-stock situations.
Have excellent product selection ability, do not follow the trend, find out the differences between products and competing products; communicate with the production line in time to effectively adjust products.
Logistics must be reliable, and only goods can be sold.
It is very important to have knowledgeable talents, and it is necessary to find suitable people to run the business.
Calm down and have the mentality to dare to try.