what is amazon dsp? Where is the amazon dsp ad slot? When the right DSP strategy is implemented, a brand's performance on all important performance metrics is bound to rise, which is an absolute game changer. Brands using DSPs can leverage Amazon's vast customer data to reach more brand-conscious shoppers. Amazon says display ads can reach 10 times more high-purchasing shoppers than PPC alone.
1. What is Amazon DSP
Amazon DSP (Demand-Side Platform) is part of Amazon's advertising solution that allows agencies and advertisers to programmatically reach diverse audiences across the web. Available under Amazon Advertising, DSP enables advertisers to programmatically purchase video and ad placements.
At the same time, programmatic advertising can use data to determine the type and cost of purchasing digital ad space. The ad buying process is programmatic, which means Amazon's algorithm automatically selects and stops bidding on the best ad placement (both inside and outside Amazon) that fits your budget, base/maximum bid, and target audience.
2. Where is the Amazon dsp advertising space?
Amazon DSP programmatically places ads on Amazon-owned and operated websites and apps. Many sellers should be familiar with Facebook advertising. Facebook advertising is a mainstream display advertising model that is displayed to the crowd by customizing crowd tags. Including Google and other major platforms, there are very mature display advertising.
Leveraging this powerful user data, Amazon DSP offers six targeting options:
①Behavioral targeting is for customers who have shown behaviors such as browsing a specific product category in the past 30 days.
② When users browse the Internet, content-related positioning will display real-time relevant advertisements.
③ Designate lifestyle positioning, which will be shown to people who habitually buy specific categories (such as sports and fitness).
④ Remarketing ads can make customers who have interacted with your brand or product see your product again.
⑤ Lookalike Audiences Target audiences are those customers who are similar to your current customers.
⑥ Advertiser audiences leverage information from brand data such as CRM data, email lists, or product pages with tracking pixels.
These positioning methods will provide DSP with massive amounts of accurate data based on the user's consumption behavior, and through this data, you can find your loyal customers.