As Amazon sellers, everyone hopes that consumers can see their products. The main factor that affects product exposure is "keyword inclusion". Only if the platform includes our product keywords, the product will have the hope of being on the home page and get more More traffic and sales. Many sellers do not understand the problem of keyword inclusion, resulting in products not being properly included by the platform after they are put on the shelves, and they have been unable to obtain platform traffic. Today, Xingtaohui will take you to understand Amazon's inclusion mechanism!
1. How to check whether product keywords are included
1. Advertising test method
After the new product is put on the shelves, many sellers do not know the display of keywords. Some sellers will choose to test through advertisements to check whether there are exposures and clicks. This method can intuitively check the situation of keywords. The disadvantage is that the comparison cost is too high. Ordinary sellers simply can't stand it.
The seller enters the "ASIN keyword" in the Amazon search bar . If the result can be found, it proves that your keyword has been included. Although this method has no cost, it is more troublesome to operate, and you need to search for keywords one by one.
2. Keyword collection mechanism
1. Distinguishing between singular and plural
The Amazon platform has clearly stated that there is no distinction between singular and plural keywords, and the effect of singular and plural is the same, but there is a difference between singular and plural in the collection mechanism.
2. Previously recorded
Previous listing means that after the seller's listing is released, Amazon will fetch the information for your listing for the first time within 15 minutes, and it can be used to judge the keyword information standards included in the listing.
3. Focus on the 5-point description
Amazon 's 5-point description is very important, more important than product description and background keywords. Sellers must take the 5-point description seriously in order to have better conversions .