It is difficult to be a person, and it is even more difficult to be an Amazon operation. Amazon sellers must not only understand their own products, but also understand the products of their competitors. If you want to create a quality listing then you can research your competitors. To learn from each other's strengths and weaknesses, the lack of competitors is also your selling point. Today, Huaju Tongchuang brings you 5 rules of Amazon competitor analysis to help sellers run their stores better. Let’s learn together.
Pricing is a profound science. If a product is priced too high, it will not attract buyers and increase sales; if it is priced too low, it will not be profitable. Products are only about pricing: quality and cost, commission, market demand, profit, brand, etc. Therefore, pricing is the opponent of dimensional analysis and a good entry point.
Whether the sales are good or not directly indicates that your product is not popular and how it operates. So sales is the main dimension in which we analyze competing products. Sales are often a major factor in a customer's decision to buy a product. Think about your Taobao experience, the same price products, high sales will make you want to place more orders? This is why many sellers want to swipe.
Every seller is excited about the positive rate! The positive review rate is an important factor in Amazon's measurement of product quality. Good reviews will definitely give you higher traffic. Instead, commodities just die slowly. Not only should the official look at the positive rate, but buyers will also decide whether to buy the product based on the reviews. Sellers can analyze competitors' product evaluations to find out the shortcomings of their own products, and constantly optimize products to ensure product quality.
Ranking = sales. If you want to see more, you should mainly look at the ranking of the Best sellers rank of competing products. You can also observe the ranking of new releases for new products, and observe the ranking of most wished for and most gifted. According to the changes in competitor rankings, you can find competitors. What new actions have occurred recently, or what bugs have appeared in Listing; pay attention to what tags your competitors have obtained, analyze the gap between yourself and your competitors, and continuously improve store rankings.
Five, marketing ideas
When imitating other people's methods, we can accept them first and then understand them. Since other people's operation methods are successful, there must be a reasonable place. We can learn first and then do further understanding and analysis.
The so-called knowing oneself and knowing the enemy can be successful in every battle. If the seller can analyze the five rules of competitors and continuously optimize the operation of the store according to the actual situation of his own store, it is a good recipe for long-term development. The above is all the content shared by Huaju Tongchuang, I hope it will be helpful to all sellers on Amazon.